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Lucida Sans Demi Bold
Gill sans MT
Linguistically Fluent Google Issybella Lang
Linguistically Fluent Google Issybella
Lang
News Gothic MT Bold
Optima Regular
Linguistically Fluent Google Issybella Lang
Helvetica Neue Bold
- Similar font styles creates cohesion
- Adheres to typographic hierarchy
Futura Medium
FA 102a
Research and Speculative
Product/Service Development
Linguistically Fluent Google Issybella Lang
Assignment One, Research
“Update from Ray Kurzweil | His plans for smart
language software at Google”
https://www.kurzweilai.net/update-from-ray-kurzweil-his-plans-for-smart-language-software-at-google
Linguistically Fluent Google Issybella Lang
Assignment One, Research
Google Smart Reply becomes as linguistically fluent
as humans
Linguistically Fluent Google Issybella Lang
Assignment One, Research
“Google’s Neural Machine Translation System:
Bridging the Gap between Human and Machine
Translation”
https://arxiv.org/abs/1609.08144
Linguistically Fluent Google Issybella Lang
Assignment One, Future Product or Service
Personally assigned language for predictive text
-Translates with proper grammar and syntax
-Knows which language to use per person
-Can use rare words
Linguistically Fluent Google Issybella Lang
Assignment Two, Source For Brand Character Words
Linguistically Fluent Google Issybella Lang
https://www.atlanticrecords.com/artists/kehlani
Kehlani
Assignment Two, Naming Process
Linguistically Fluent Google Issybella Lang
Communication + Translation = Communislation
Assignment Two, Brand Character Diagram
Linguistically Fluent Google Issybella Lang
Triangulation Source 1
Linguistically Fluent Google Issybella Lang
https://www.artefactgroup.com/case-studies/the-tarot-cards-of-tech/
Triangulation Source 1
Linguistically Fluent Google Issybella Lang
Triangulation Source 2
Linguistically Fluent Google Issybella Lang
https://www.frogdesign.com/collections/design-thinking-meet-data-science/
Triangulation Source 2
Linguistically Fluent Google Issybella Lang
Speculative Questions for Discussion and Inspiration
Linguistically Fluent Google Issybella Lang
Foundations of a Successful Twitter Campaign
Linguistically Fluent Google Issybella Lang
Include your audience in your campaign
-What are you giving your consumers?
-Encourage engagement
-Share similar content from consumers and other brands
https://www.entrepreneur.com/article/306345
https://landt.co/2016/12/successful-twitter-campaign/
https://business.twitter.com/en/blog/7-tips-creating-engaging-content-every-day.html
Foundations of a Successful Twitter Campaign
Linguistically Fluent Google Issybella Lang
Success is dependent on research
-Do your research – both monetarily and visually
-Use hashtags to track engagement
-Don’t put in more than you’ll get out
https://www.entrepreneur.com/article/306345
https://landt.co/2016/12/successful-twitter-campaign/
https://business.twitter.com/en/blog/7-tips-creating-engaging-content-every-day.html
Foundation of a Successful Twitter Campaign
Linguistically Fluent Google Issybella Lang
Brand your campaign
-Create mini campaigns from longform content
-Share content on multiple platforms
-Develop a themed content series
https://www.entrepreneur.com/article/306345
https://landt.co/2016/12/successful-twitter-campaign/
https://business.twitter.com/en/blog/7-tips-creating-engaging-content-every-day.html

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Assignment 1 final

  • 1. Lucida Sans Demi Bold Gill sans MT Linguistically Fluent Google Issybella Lang
  • 2. Linguistically Fluent Google Issybella Lang News Gothic MT Bold Optima Regular
  • 3. Linguistically Fluent Google Issybella Lang Helvetica Neue Bold - Similar font styles creates cohesion - Adheres to typographic hierarchy Futura Medium
  • 4. FA 102a Research and Speculative Product/Service Development Linguistically Fluent Google Issybella Lang
  • 5. Assignment One, Research “Update from Ray Kurzweil | His plans for smart language software at Google” https://www.kurzweilai.net/update-from-ray-kurzweil-his-plans-for-smart-language-software-at-google Linguistically Fluent Google Issybella Lang
  • 6. Assignment One, Research Google Smart Reply becomes as linguistically fluent as humans Linguistically Fluent Google Issybella Lang
  • 7. Assignment One, Research “Google’s Neural Machine Translation System: Bridging the Gap between Human and Machine Translation” https://arxiv.org/abs/1609.08144 Linguistically Fluent Google Issybella Lang
  • 8. Assignment One, Future Product or Service Personally assigned language for predictive text -Translates with proper grammar and syntax -Knows which language to use per person -Can use rare words Linguistically Fluent Google Issybella Lang
  • 9. Assignment Two, Source For Brand Character Words Linguistically Fluent Google Issybella Lang https://www.atlanticrecords.com/artists/kehlani Kehlani
  • 10. Assignment Two, Naming Process Linguistically Fluent Google Issybella Lang Communication + Translation = Communislation
  • 11. Assignment Two, Brand Character Diagram Linguistically Fluent Google Issybella Lang
  • 12. Triangulation Source 1 Linguistically Fluent Google Issybella Lang https://www.artefactgroup.com/case-studies/the-tarot-cards-of-tech/
  • 13. Triangulation Source 1 Linguistically Fluent Google Issybella Lang
  • 14. Triangulation Source 2 Linguistically Fluent Google Issybella Lang https://www.frogdesign.com/collections/design-thinking-meet-data-science/
  • 15. Triangulation Source 2 Linguistically Fluent Google Issybella Lang
  • 16. Speculative Questions for Discussion and Inspiration Linguistically Fluent Google Issybella Lang
  • 17. Foundations of a Successful Twitter Campaign Linguistically Fluent Google Issybella Lang Include your audience in your campaign -What are you giving your consumers? -Encourage engagement -Share similar content from consumers and other brands https://www.entrepreneur.com/article/306345 https://landt.co/2016/12/successful-twitter-campaign/ https://business.twitter.com/en/blog/7-tips-creating-engaging-content-every-day.html
  • 18. Foundations of a Successful Twitter Campaign Linguistically Fluent Google Issybella Lang Success is dependent on research -Do your research – both monetarily and visually -Use hashtags to track engagement -Don’t put in more than you’ll get out https://www.entrepreneur.com/article/306345 https://landt.co/2016/12/successful-twitter-campaign/ https://business.twitter.com/en/blog/7-tips-creating-engaging-content-every-day.html
  • 19. Foundation of a Successful Twitter Campaign Linguistically Fluent Google Issybella Lang Brand your campaign -Create mini campaigns from longform content -Share content on multiple platforms -Develop a themed content series https://www.entrepreneur.com/article/306345 https://landt.co/2016/12/successful-twitter-campaign/ https://business.twitter.com/en/blog/7-tips-creating-engaging-content-every-day.html