1. RETAILER QUESTIONNAIRE
1. (i) Please rank the following bottled water types, where “1” is the type that moves
the quickest of the shelves and “5” is the type that moves of the shelves the
slowest:
 Flavoured  Spring  Mineral  Still  Sparkling
(ii) From the ranking order above please state the leading bottled water brand
below:
Flavoured:______________________________________________________
Spring:_________________________________________________________
Mineral:________________________________________________________
Still:___________________________________________________________
Sparkling:______________________________________________________
2. What do you consider when carrying another company’s bottled water?
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3. Is there any strategic agreement between your company and any bottled water
brand?
 Yes No
If yes please elaborate below
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4. If the company does not produce its own water, would it be interested in being
supplied by another brand?
 Yes No
5. What measures of quality control do you use when carrying another company’s
brand?

2. ________________________________________________________________
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6. What measures does the company take to ensure that bottled water brands sell
water that is safe for public consumption?
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7. Are there any bottled water brands the company stopped carrying?
Yes No
If yes, please name the brand give details as why that happened.
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8. What pricing strategy does the company adopt when dealing with competing
bottled water brands?
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