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Pinterest Advertising | Promoted Pins

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Pinterest Advertising | Promoted Pins

  1. 1. ISIS HUNG | MEDIA INNOVATIONS | 11.13.13 Pinterest Advertising
  2. 2. WHY SO IMPORTANT? Something Marketers Need to Know About ★ Focuses on showcasing “things” ★ Women, household spending decision makers ★ Accounts for 23% of global e-commerce sales in the 2nd quarter of 2013 ★ Average order value for Pinterest referrals to e-commerce site is $80
  3. 3. PINTEREST ADVERTISING Promoted Pins are “tasteful" and "transparent,” said CEO Ben Silbermann
  4. 4. MORE ABOUT PROMOTED PINS Features of Promoted Pins   ★ Relevant “Promoted Pins” appear after keyword search ★  Blend in rather seamlessly with the rest of the (non-paid) pins on a page
  5. 5. PINTEREST UNVEILS PROMOTED PINS
  6. 6. EFFECTIVENESS OF PROMOTED PINS Will Promoted Pins be an effective advertising tool?   ★  Won’t greatly affect user experience = More accepted by users ★  Provide relevant results = Great information for users ★  Hard to tell they exist = Users won’t ignore ads intentionally
  7. 7. DISCUSSION From this week’s article… “When SNA delivered content or impressions that provided entertainment or informational value or offered social value, consumers appeared ? more likely to respond favorably toward the ad” (Taylor et al., 2011). ★ How do you think Pinterest advertisers can utilize this knowledge to make their ads more favorable to users?

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