Fashion district presentation ishita Sawant

1. Rue Faubourg Saint Honoré- Vendôme
Ishita Sawant
Fashion Marketing & Merchandising

2. Location
There are mythical addresses in Paris that have always
made you dream. The route from rue du Faubourg Saint-
Honoré to Place Vendôme is around 1.3 miles.
BEFORE
AFTER

3. Rue du Faubourg Saint-Honoré
The rue du Faubourg Saint-Honoré is
a street located in the 8th
arrondissement of Paris, France.
Relatively narrow and nondescript
compared to Champs Elysée.
The Elysée Palace, the official residence of
the President of the French Republic.
The illustrious Haute Couture flagships,
jewelry and leather goods brands that are
located will fascinate even the most
experienced of fashionistas.

4. Place Vendôme
A mecca of money and
luxury, Place Vendôme
provides a base for
renowned and
prestigious
establishments: the Ritz
hotel, Cartier, Rolex,
Chanel jewelry, as well as
the Ministry of Justice.
Napoleon installed the Vendôme column in
1810. This imitation of the Trajan Column in
Rome was sculpted by Etienne Bergeret.
The famous Place Vendôme ranks as one
of France’s most beautiful squares. Located
to the north of the Tuileries Garden, it is
an example of neoclassical architecture.

5. History
In the late 1920’s
Gabrielle Chanel
rented an apartment
at 29 Foubourgh Saint-
Honoré.
Until the 18th century, a few
villages were dispersed in a rural
area that extended west of
the Louvre. The main street (a
dirt road) of Roule, one of the
villages, became rue Neuve-Saint-
Honoré .
A road was extended to the edge or gate of Paris.
The passage was renamed rue du Faubourg Saint-
Honoré when the village became an
official suburb of Paris .

6. Notable Buildings
The giant Gucci advertising
hoarding in Place Vendôme,
announcing the arrival of the
new Gucci bijoux boutique,
which opened in July.
Hôtel de Pontalba (residence of
the United States Ambassador to
France), the Embassy of Canada,
the Embassy of the United
Kingdom, and numerous art
galleries.
the sumptuous palace Le Bristol. one of
the few luxury hotels in the world that
has two cats on its payroll. Kleopatre &
Fa-Raon roam the the lobby, lounging on
Louis XVI sofas. They have come to
symbolize the homey atmosphere that Le
Bristol seems to achieve effortlessly.

7. Fashion
Choosing 356 rue
Saint-Honoré for
the new Guerlain
Parfumier
boutique. This
showcase is
dedicated to the
famous signature,
“Guerlain
Parfumier depuis
1828”.
Many
designers
opt for
closed
window
formats in
the area.
If there is one
street that
epitomizes
Parisian chic, la
Rue du
Faubourg Saint-
Honoré, is
it. Given 2km-
long rue did
not integrate
until 1860, after
the city’s limits
were redefined.

8. Fashion
The Place Vendôme
was the perfect
backdrop for a quick
photoshoot in my
Viktor & Rolf look.
In Place Vendôme, the biggest jewelers
have magnificent boutiques – veritable
jewel cases for their creations.
Every year, the best
decorations always pop
up at Place Vendome.
The gorgeous
simplicity of the trees
the white lights is
classic , especially
when paired with the
square’s architecture.

9. CHANEL’s Paris
29, Rue du Faubourg Saint-Honoré
The townhouse where
Gabrielle Chanel lived for a while
before taking up permanent
residence at the Ritz Paris.
25, Rue Royale
The Chanel boutique is in the
passage between rue Royale and
rue Boissy d'Anglas.
31, Rue Cambon
The Haute Couture ateliers,
Gabrielle Chanel's apartment, and
the design studio.
21, Rue Cambon
The very first Chanel boutique
opened here in 1910.
18, Place Vendôme
The High Jewelry boutique opened
in 1997.
15, Place Vendôme
The Ritz Paris Hotel,, was home to
Gabrielle Chanel from 1935 to 1971.

10. Shopping
Louis Vuitton, Lancel, Thierry Hermes and Jeanne Lanvin to
name only a few. Mostly known for the haute-couture
boutiques that line it, the rue du Faubourg Saint-Honoré,
however, houses a myriad of hotels, restaurants, bars, salons
de thé and ‘in’ places that make it one of Paris’ liveliest spots.

11. Clientele
Each shop mixes excesses and small
attentions for their clientele. Hard to
believe that a few decades ago, there were
still haberdashery and hardware stores in
the same locations.
in term of real estate prices, the square meter easily reaches 15 000 € as it
is the case for its great rival in luxury: Avenue Montaigne. If love has no
price, fashion has one. Rue Saint Honoré is an eclectic mix of fashion
enthusiasts, graphic designers and communicators, wealthy tourists and
the Parisian high-class.

12. In Popular Culture
Many films have
also been shot in
the Rue Saint
Honoré, including
“Decalage
horaire” with
Juliette Binoche,
several of which
have been filmed at
the Hotel Coste.
In another field of activity, even if it officially gets its name
from “Saint-Honore” who is considered the baker’s saint, one
can not help thinking that the Saint-Honoré cake can not also
be named because of the address of the house Chiboust who
created it in 1847.

13. QUESTIONS?