1. Isaac Batsa Mai
Personal Data
Personal
Attribute
Date of Birth: 23RD
September, 1982
Sex: Male
Place of birth: Accra
Home Town: Adzikpo, Somanya
Region: Eastern
Nationality: Ghanaian
Religion: Christian
Marital Status: Married
Languages Spoken: English, Twi,Ga and Krobo.
Confident, team player, goal oriented, creativity, fast learner, proactive and
pragmatic. Have strong data analysis and interpretation skills.
Experience Promasidor Ghana Limited (June 2009 till date)
Head of Market Research/ Audit unit
 Manages all In-house market researchprojects.
 Manages business relation with research agencies on out sourced projects
(Brand Heath Tracking (BHT), Media monitoring,product testing, etc.).
 Developing periodic market study reports, including quarterly and annual
researchreports,for presentation to management.
 Gathering competitor information, including price analysis, promo activities, and
any other relevant information relating to market competition.
 New product development processes, including product testing, etc.
 Undertake both qualitative (focused group discussion, etc.) and quantitative
researches (Brand Health Tracking, product testing, customer satisfaction
study, employee satisfaction study and other Ad-hoc studies)
 Liaising with marketing team to find researchsolutions to issues.
 Trade researches (retail and wholesale/ distributor based researches) with
much specialization in the retail trade surveys, to gather information on product
P.O. Box DS 2455,
Dansoman, Accra.
Phone: 027-6352092
Skype: Isaac.mai
Email: Batsa010@yahoo.com.

2. distribution, pricing, merchandising, tracking POS items, etc.
AC Nielsen Ghana Limited (Oct. 2008- May 2009)
Acting Head of Measurement Science (MSci)/ Statistician.
 Statistician for Ghana (responsible forretail measurement data production and
processing,as well as quality check on data).
 Statistician for otherWest Africaregions (Ghana,Ivory Coast and Cameroon).
AC Nielsen Ghana Limited (Sept. 2007- Oct. 2008)
Data Processor
 Data Processing Assistant Manager for Retail Measurement Services (RMS),
Ghana.
 Head of Data Processingfor Customized/ Consumer Research,Ghana.
National Service (Nov. 2005–Aug. 2006)
Accra Polytechnic, Accra.
 Teaching Assistant,Mathematics and Statistics Department.
 AdministrativeAssistant,Mathematics and Statistics Department.
Education/
Academic
Qualification.
Master of Science in Statistics (Dec. 2011 – Apr. 2013)
Regent University College of Science and Technology,Accra.
(Kwame Nkrumah University of Scienceand Technology)
Bachelor of Science in Statistics (Jul. 2010 – Oct. 2011)
Regent University College of Science and Technology,Accra.
(Kwame Nkrumah University of Scienceand Technology)
Second Class Honours (Upper Division)
Higher National Diploma in Statistics (Oct. 2002 – Oct. 2005)
Accra Polytechnic, Accra.
Second Class Upper Division,
SSCE (Jan. 1999 – 2001)
Kinbu Secondary Technical School, Accra.
BECE (Sept. 1995 – Aug. 1998).
Lartebiokorshie‘4’ J.S.S.,Accra.
Workshops/
Seminars
Attended
Workshops and seminars attended includes:
 Effective Sales And Marketing, (Sun Lodge Hotel, Accra, 18th
July 2009)
 The Role of Statistician in National Development, (Accra Polytechnic, March
2006).

3.  The Role of Statistics in Banking and Insurance, (Accra Polytechnic, Aug.
2005).
 Information and Communication Technology (Ho – Polytechnic,April, 2003).
Computer
Literacy
Proficiency in Microsoft Offices (Word, Excel, and Power point), and SPSS. In
addition, also good in using QPSMR application software.
Hobbies Inspiring young ones, counseling, singing, listing to music, watching movies and
researching.
References Mr. Kenneth M. Brew,
Head of MSC Statistics Department,
Regent University College of Science and Technology,Accra.
Email: Msc.statistics@regentghana.net or kmebrew@yahoo.co.uk
P.O. Box DS 1636, Dansoman-Accra, Ghana,
Tel: 233 (0)302662885.
Dr. Julius B. Dasah,
Lecturer and Thesis Suprevisor,
Regent University College of Science and Technology,Accra.
Mobile: 0246985792.
Mr. Sam Boafo-Asiedu,
Former Sales and Marketing Manager,
Promasidor Ghana Limited,
Phone: 0547108841
Mr. Festus Tettey,
(Former Sales and Marketing Manager, Promasidor Gh Ltd.)
Marketing Manager,
Promasidor Nigeria Limited,
Phone: 0208 118292/ +2348039799195
Mr. Edwin Mends-Brew,
(Former Head Of Mathematics and Statistics department)
Vice Rector,
Accra Polytechnic, Accra.
Mobile: 0244 379511