Internet Marketing sales seminar detailing benefits of SEO, PPC Advertising and Social Media optimisation - targeted at small to medium enterprise business owners.

1. Where your Success is more than just our Priority,
It’s our Reputation.
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

2. The 7 Secrets to Online Success
1. An Effective
Website Design
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

3. How Effective is your Website?
• Aesthetically pleasing (it’s got to look good)
• Functional across browsers
• Mobile device compatible
• FAST to Load
• Intuitive to Use
• Bug-Free
• Dynamic
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

4. The 7 Secrets to Online Success
2. Conversion
Architecture
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

5. What are your Conversion Metrics?
• How are your visitors using
your website?
• What is your Website’s Sales
Funnel?
• Do you use Promotional Hot-
Spots? Where / How?
• What are your calls to action?
• Do you have a Lead Capture
System?
• Have you ever split-test your
web design?
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

6. The 7 Secrets to Online Success
3. Unique, Quality
Content
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

7. Quality Content is King
• Your website won’t rank on Google if it’s hosting unreferenced
duplicate content (check with copyscape.com).
• Content must be
informative, useful and of
value to your customers.
• Content Marketing is a
commitment to continually
creating fresh, valuable
content on your site – gives
you an edge in SEO.
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

8. The 7 Secrets to Online Success
4&5. Search Engine
Optimisation
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

9. What is Search Engine Optimisation?
SEO is all about fine-tuning the on-site and off-
site elements of your website,
in order to give it the best possible chance at
organically ranking on the first page of Google,
for the search terms your customers are using to
try and find your products or services.
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

10. The 7 Secrets to Online Success
4. On-Page SEO
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

11. Our Approach to On-Site SEO
• Keyword Research
• Long vs Short Tail
• SEO Competition
• Tag Optimisation
• Keyword Density
• Social Media Integration
• Local Listings Integration
• Footer Optimisation
• Internal Linking & Site Structure
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

12. The 7 Secrets to Online Success
5. Off-Page SEO
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

13. Our Approach to Off-Site SEO
Search Engines judge your Website based upon who you are
linking to, as well as who is linking to you…
• Focus on Quality above all else!
• Article Marketing; Manual
Submission to Quality
Directories
• Quality Blog & Forum
Commenting
• 100% Google Panda / Penguin
Links Building
• Fixed Price, Detailed Packages
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

14. Comprehensive Reporting
Every Link is Tracked, Maintained
and Reported on.
So you Know what’s happening
with your marketing budget!
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

15. The 7 Secrets to Online Success
6. Online
Advertising
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

16. (Pay-Per-Click) Online Advertising
• Pay-Per-Click Advertising is your shortcut to the front page of
Google, without the need to invest in months of SEO work.
• Text Ads
• Banner Ads
• Video Ads
• Social Media Ads
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

17. Online Advertising Services
• Advanced Keyword Targeting
• Conversion Tracking & Optimisation
• Geo-targeting
• Optimisation on time / day delivery
• Quality Score Optimisation
• Ad Split-testing
• Social, Mobile, Local and Phone Integration
• Never lose a visitor again with Remarketing!
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

18. The 7 Secrets to Online Success
7. Social Media
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

19. The Power of Social Media Marketing
• What’s it worth to your business to have a
customer list that you can call upon time
and time again?
• What if you could not only direct promote
to your followers, but also all of their
friends – who most likely share
demographics?
• How does your website stack up against
your competitors in terms of Social Proof?
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

20. Internet Marketing Advantage
…so who needs the
Internet Marketing
Advantage?
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

21. Our Ideal Referrals…
• Businesses owners who are struggling to get found online
• New Business owners and start-up companies
• Retail stores / restaurants who don’t have a social media sign
on their counter
• Businesses you’ve tried to search for, but just weren’t show
up for their products and services.
• Stores / restaurants you’ve tried to find on-line, but you
couldn’t locate on Google maps.
• Businesses you were able to find on-line, but their websites
weren’t viewable on your mobile.
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

22. The Approach is Really Simple
• Step 1. Ask to speak to the business owner, and say to them…
“Hi, I’ve just tried to find your website / business on Google, but you didn’t
show up when I searched for ____ . Because I really like your {shop / store /
restaurant} and I’d like you to stay in business, here’s a business card of
someone who can help you.”
• Step 2. Hand them one of your IMA Business cards…
• Step 3. Tell us about your referral, then if it becomes business
for us, it becomes a $50 cheque for you!
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

23. Food for Thought…
• If your customers are searching for your products or services
right now, where does your website currently rank for these
types of searches?
• What if I could show you that there are literally 100’s or even
1000’s of these searches taking place every month. How
beneficial would it be to your business if you could tap into
this perpetual source of new customers?
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

24. Food for Thought…
• Finally, ask yourself; what have you done in the past week / month / year
to actively market, promote or advertise your business (on-line or
otherwise)? … because this is what we do;
• Every day we’re working on improving our customers’ organic search
rankings
• Every day we’re monitoring, managing and optimising our customers’
pay-per-click advertising campaigns
• Every day we’re building brands through social media.
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

25. 5 Reasons Why to Choose IMA
1. Customised Internet Marketing Solutions
Specific to your Business or Industry
2. No Fixed or Minimum Term Contracts
3. Complete Transparency of your
Advertising Spend through packaged
services & Comprehensive Reporting
4. Ethical “White Hat” SEO
5. Investment in you, our clients.
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

26. Internet Marketing Advantage
PO Box 1208, Fortitude Valley, QLD 4000
Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633