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7 Secrets to Online Success - Intro to Internet Marketing

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Internet Marketing sales seminar detailing benefits of SEO, PPC Advertising and Social Media optimisation - targeted at small to medium enterprise business owners.

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7 Secrets to Online Success - Intro to Internet Marketing

  1. 1. Where your Success is more than just our Priority, It’s our Reputation.PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  2. 2. The 7 Secrets to Online Success 1. An Effective Website DesignPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  3. 3. How Effective is your Website? • Aesthetically pleasing (it’s got to look good) • Functional across browsers • Mobile device compatible • FAST to Load • Intuitive to Use • Bug-Free • DynamicPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  4. 4. The 7 Secrets to Online Success 2. Conversion ArchitecturePO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  5. 5. What are your Conversion Metrics? • How are your visitors using your website? • What is your Website’s Sales Funnel? • Do you use Promotional Hot- Spots? Where / How? • What are your calls to action? • Do you have a Lead Capture System? • Have you ever split-test your web design?PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  6. 6. The 7 Secrets to Online Success 3. Unique, Quality ContentPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  7. 7. Quality Content is King • Your website won’t rank on Google if it’s hosting unreferenced duplicate content (check with copyscape.com). • Content must be informative, useful and of value to your customers. • Content Marketing is a commitment to continually creating fresh, valuable content on your site – gives you an edge in SEO.PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  8. 8. The 7 Secrets to Online Success 4&5. Search Engine OptimisationPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  9. 9. What is Search Engine Optimisation? SEO is all about fine-tuning the on-site and off- site elements of your website, in order to give it the best possible chance at organically ranking on the first page of Google, for the search terms your customers are using to try and find your products or services.PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  10. 10. The 7 Secrets to Online Success 4. On-Page SEOPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  11. 11. Our Approach to On-Site SEO • Keyword Research • Long vs Short Tail • SEO Competition • Tag Optimisation • Keyword Density • Social Media Integration • Local Listings Integration • Footer Optimisation • Internal Linking & Site StructurePO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  12. 12. The 7 Secrets to Online Success 5. Off-Page SEOPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  13. 13. Our Approach to Off-Site SEO Search Engines judge your Website based upon who you are linking to, as well as who is linking to you… • Focus on Quality above all else! • Article Marketing; Manual Submission to Quality Directories • Quality Blog & Forum Commenting • 100% Google Panda / Penguin Links Building • Fixed Price, Detailed PackagesPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  14. 14. Comprehensive Reporting Every Link is Tracked, Maintained and Reported on. So you Know what’s happening with your marketing budget!PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  15. 15. The 7 Secrets to Online Success 6. Online AdvertisingPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  16. 16. (Pay-Per-Click) Online Advertising • Pay-Per-Click Advertising is your shortcut to the front page of Google, without the need to invest in months of SEO work. • Text Ads • Banner Ads • Video Ads • Social Media AdsPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  17. 17. Online Advertising Services • Advanced Keyword Targeting • Conversion Tracking & Optimisation • Geo-targeting • Optimisation on time / day delivery • Quality Score Optimisation • Ad Split-testing • Social, Mobile, Local and Phone Integration • Never lose a visitor again with Remarketing!PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  18. 18. The 7 Secrets to Online Success 7. Social MediaPO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  19. 19. The Power of Social Media Marketing • What’s it worth to your business to have a customer list that you can call upon time and time again? • What if you could not only direct promote to your followers, but also all of their friends – who most likely share demographics? • How does your website stack up against your competitors in terms of Social Proof?PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  20. 20. Internet Marketing Advantage …so who needs the Internet Marketing Advantage?PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  21. 21. Our Ideal Referrals… • Businesses owners who are struggling to get found online • New Business owners and start-up companies • Retail stores / restaurants who don’t have a social media sign on their counter • Businesses you’ve tried to search for, but just weren’t show up for their products and services. • Stores / restaurants you’ve tried to find on-line, but you couldn’t locate on Google maps. • Businesses you were able to find on-line, but their websites weren’t viewable on your mobile.PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  22. 22. The Approach is Really Simple • Step 1. Ask to speak to the business owner, and say to them… “Hi, I’ve just tried to find your website / business on Google, but you didn’t show up when I searched for ____ . Because I really like your {shop / store / restaurant} and I’d like you to stay in business, here’s a business card of someone who can help you.” • Step 2. Hand them one of your IMA Business cards… • Step 3. Tell us about your referral, then if it becomes business for us, it becomes a $50 cheque for you!PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  23. 23. Food for Thought… • If your customers are searching for your products or services right now, where does your website currently rank for these types of searches? • What if I could show you that there are literally 100’s or even 1000’s of these searches taking place every month. How beneficial would it be to your business if you could tap into this perpetual source of new customers?PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  24. 24. Food for Thought… • Finally, ask yourself; what have you done in the past week / month / year to actively market, promote or advertise your business (on-line or otherwise)? … because this is what we do; • Every day we’re working on improving our customers’ organic search rankings • Every day we’re monitoring, managing and optimising our customers’ pay-per-click advertising campaigns • Every day we’re building brands through social media.PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  25. 25. 5 Reasons Why to Choose IMA 1. Customised Internet Marketing Solutions Specific to your Business or Industry 2. No Fixed or Minimum Term Contracts 3. Complete Transparency of your Advertising Spend through packaged services & Comprehensive Reporting 4. Ethical “White Hat” SEO 5. Investment in you, our clients.PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633
  26. 26. Internet Marketing AdvantagePO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

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