10 Most Promising Aerospace Tech Solution Providers January 2022

TECH TALK
GLOBAL HALT
TOP FIVE EMERGING TRENDS
IN AVIATION TECHNOLOGY
IMPACT OF THE NOVEL CORONA
VIRUS ON THE AVIATION SPACE
Daniel Tautges
Senior Vice President
Component Control
An Epitome of Excellence
in the Aviation Industry
VOL 01 ISSUE 03 2022

ransgressing scientific histories, Wright
TBrothers turned a fairy tale dream into a
reality!
Pioneering the art of aircraft manufacturing, the
American duo invented, built, and flew the motor-
operated airplane. This world-famous event ignited a
spark of aeronautical engineering that later proved to
be a startling effect on the innovation and
development of the aviation sector.
Be it the flying of conventional aircraft or innovative
technologies of aviation; the aeronautical space has
been witnessing a revolution for centuries.
Once limited to governmental agencies and
transnational organizations, the aviation sector is not
in the hands of a handful of elites anymore. Opening
up to the masses, the industry has embraced many
industrialists, scientists, and entrepreneurs.
In my opinion, the liberalization of industries like
aviation has proved to us that WE as a global
community have traveled from the clutches of
aristocratic monopoly to an era of social upliftment,
transcending into a bright future of social equity.
Skyrocketing the
Flying Machine

Rolling ahead of the corporatization of aviation, technology
leaders are redefining the industry with an innovative hand
of aerospace tech solution providers.
Today, governments, transnational organizations, and
private aviation companies are openly availing of
technology solutions and aviation services from private
entities too. Knowing these developments in aviation
services, it is interesting to see creative solutions introduced
by the new technopreneurs. This is not only adding up to
the blossoming of world revenue in general but also
propelling aviation industry growth in specificity.
To share such stories that made a difference in the world of
aviation is our new Edition, "10 Most Promising
Aerospace Tech Solution Providers.”
Featuring on the cover is the technology harbor-
Component Control, an industry leader who has a
combined experience of six decades in manufacturing and
logistics in the aviation industry while trailblazing the
community and exemplifying technology leadership!
I hope you travel through these interesting stories of
aerospace tech solution providers and boost your
entrepreneurial zeal, bringing up innovation and creativity
into the business world. While you flip through the pages,
make sure to read the insightful articles written by our
editorial team.
Have a happy read!
- Bhushan Bhad

An Epitome of Excellence in the
Aviation Industry
08
Component
Control

14bis Supply Tracking
Leading the Blockchain
Revolu on to Reach
Greater Heights 16
24
28
36
Linda Rutherford
Max Aerospace and
Avia on Private Limited
A Leading Name in the
Aerospace Tech Niche
Paul Cro
CxO
CxO
Articles
20 32
TECH TALK
TOP FIVE EMERGING TRENDS
IN AVIATION TECHNOLOGY
GLOBAL HALT
IMPACT OF THE NOVEL CORONA
VIRUS ON THE AVIATION SPACE

sales@insightssuccess.com
January, 2022
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Business Development Executives
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Co-designer
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Assistant Technical Head
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Featuring Brief
Company Name
Alan Jones
President and CEO
BEI Precision
beiprecision.com
Component Control
componentcontrol.com
14bis.aero
Ball Corporation
ball.com
AVIAGE SYSTEMS
aviagesystems.com
14bis is a diverse team of technology experts and innovators with
a mission to turn complex, disparate logistics and supply chains
into high functioning environments to secure digital, physical and
hybrid assets.
AVIAGE SYSTEMS helps China's large aircraft dream, C919
core avionics system supplier and integrator.
Ball Corporation is a provider of metal packaging for
beverages, foods and household products, and of aerospace and
other technologies and services to commercial and
governmental customers.
BEI Precision optical encoders are available in a variety of
configurations and sizes to meet the demands of any customer
in any environment.
Component Control, the leading developer and provider of
MRO and Logistics Software for the aviation industry, is based
in San Diego, California.
Eleanor Mitch
Co-founder and CEO
John Hayes
Chairman
Mark Mirelez
President and CEO
Daniel Tautges
Priyanka Chatterjee
Marketing Manager
Max Aerospace
maxmroservices.com
OPAL-RT
TECHNOLOGIES
opal-rt.com
Leonardo
leonardocompany.com
Infor
infor.com
Infor is a global leader in business cloud software products for
companies in industry specific markets. Infor builds complete
industry suites in the cloud and efficiently deploys technology
that puts the user experience first, leverages data science, and
integrates easily into existing systems.
Leonardo develops multi-domain operational capabilities in the
Aerospace, Defence and Security sectors, shaping their
evolution over time.
Max MRO Services Pvt. Ltd. is India's leading private sector
Component MRO. A joint-venture with Air France, the
company is approved by DGCA (CAR145), EASA (EASA145)
& FAA (FAR 145).
OPAL-RT TECHNOLOGIES is the leading developer of open
Real-Time Digital Simulators and Hardware-In-the-Loop
testing equipment for electrical, electro-mechanical, and power
electronic systems.
Alessandro Profumo
Founder and CEO
Bharat Malkani
Chairman
Wallace Aragao
Team Lead - Marketing
Synesis7
synesis7.com
Synesis7, a woman and veteran-owned small business founded
in 2001, is focused on three service areas: Solutions & Systems
Integration, Advanced Intelligent Solutions, and Managed
Services; and has cultivated a unique niche as a Subject Matter
Expert in S1000D Services and Training.
Allen Ellmaker
CEO

Daniel Tautges
Component Control

COMPONENT
CONTROL
An Epitome of Excellence in the Aviation Industry
“ “
In the heavily regulated aviation industry,
the concise documentation of aircraft
maintenance work and custodial control of
parts plays a crucial role in MRO operations.

The grit and commitment to tackle any adversity is
what drives an enterprise towards achieving
unparalleled excellence. The initial phase of the
COVID-19 pandemic had put businesses and entrepreneurs
to the test. Those who strove to pivot and scale their
business operations in this period leveraged resources and
opportunities and were the ones immune to the ripples of
the pandemic’s impact.
We at Insights Success came across a similar story in our
endeavor to find the 10 Most Promising Aerospace Tech
Solution Providers in 2021. The story of Component
Control and its journey as a prominent name in the
industry.
Headquartered in San Diego, CA, Component Control was
originally founded over 30 years ago and grew dramatically
as a sole proprietorship until its purchase by CAMP in
2016. As a sole proprietorship, the company initially offered
a DOS software program called QuickQuote.
In the late 1990s, the company turned its focus to aviation
and released Quantum Control. The core functionality of
this software was designed to efficiently manage parts
inventory for the aviation aftermarket sector.
Over the years, Quantum Control has evolved into a fully
integrated ERP and has expanded to support additional
aviation sectors such as manufacturing, MRO
(Maintenance, Repair, and Overhaul), and aircraft
maintenance.
Quantum Control was designed to streamline daily
operations while adhering to the complex certification rules
of compliance put forth by the aviation authorities
worldwide. The Quantum software is now deployed in
nearly 70 countries and has over 1,700 customers.
Redefining Benchmarks
Component Control’s end-to-end, fully integrated software
system supports the management of MRO operations while
complying with industry regulations. The software
encompasses Q-STEP, Quantum Express, and Quantum
Enterprise platforms, which collectively enable MROs,
aircraft maintenance facilities, manufacturers, and logistics
companies to efficiently manage daily business operations.
Q-STEP is designed for entry-level traders within the
aviation space, while Quantum Express is for mid-sized
MROs and logistics companies. Finally, Quantum
Enterprise adds a multitude of features to meet various
business requirements such as contract management, event-
based automation, and analytic reporting.
Additionally, Quantum Control integrates with
StockMarket.aero, Inventory Locator Service (ILS),
Aeroxchange, and B2B-aero providing a complete online
trading and commerce environment for aircraft parts and
equipment repair. Quantum’s modular platform provides
businesses the flexibility to deploy functionalities that best
suit their needs as they evolve and grow.
Exemplary Expertise
“On-demand applications, utilizing the lower cost structure
of cloud computing, will be the most transformative
business model for the next decade as MRO businesses
seek to access resources and information via web enabled
devices,” says Daniel Tautges, the Senior Vice President
at Component Control.
Daniel’s professional background includes financial
operation, sales, marketing, and strategy for advanced
software, hardware, and telecom products. In his current
role as the Senior VP, he is responsible for company
revenue, marketing, strategy, alliances, and business
development.
“
“
“
“
10 Most Promising Aerospace Tech Solu on Providers

In his 25-year long career, Daniel has held several Senior
Management positions in early-stage and publicly traded
companies, including the CEO of Pinpoint Worldwide,
President of nlyte Software, Vice President, Sales &
Marketing at Rackwise, Vice President of Micromuse and
Vice President of the IN Software Business and Global
Channel Sales organization, at Lucent Technologies.
Sharing his opinion on why the adoption of modern
technologies is necessary in the aerospace industry and how
Component Control has stepped up in the tech game to
deliver comprehensive services to their clientele, Daniel
says, “In the heavily regulated aviation industry, the concise
documentation of aircraft maintenance work and custodial
control of parts plays a crucial role in MRO operations.
Organizations need a comprehensive record of the services
associated with the replacement of parts along with the type
of operations carried out by MROs to thoroughly track
changes made to an aircraft.”
“Quantum Control helps organizations standardize work
order management, inventory sales, contracts, and requests
for quotation (RFQs), thereby lowering the costs of
operations and maintaining the chain of custody of aircraft
“
“
“
“

installed equipment. The ROI for an ERP software system
is compelling. There are sometimes investment hurdles or
lack of IT bandwidth. Component Control has overcome
this by offering SaaS models and Cloud Managed
Solutions. A modular approach to implementation also
provides scale for smaller customers to get started and grow
into a larger solution when needed,” he adds.
Overcoming Adversities
Talking about the challenges that the Component Control
Team faced during the pandemic and the measures that
were taken to tackle them, Daniel says, “The aviation
market was severely impacted by the pandemic. Several of
our customers were facing cash shortages, engaged in
furloughs, and preserving cash. While many of our
competitors followed suit, we took a very aggressive
approach by working with our customers to restructure
payment, providing extended free trials, and spending more
on product and service development. New products and
services that were developed were designed to assist our
customers’ remote workforce. New mobile apps, hosting
offerings, and workflow applications were developed to
support these distributed environments.”
“
“
“
“

“
“
“
“
Beyond Horizons
Sharing a piece of advice to those aspiring to venture into
the aviation tech niche Daniel says, “stalled growth in 2020
was an anomaly for aviation. The market will continue to
grow and expand. Innovation in aviation is truly exciting
with new electric propulsion, VTROL, commercial planes
flying greater than the speed of sound. These and other
technologies will offer many opportunities to
entrepreneurs.”
When asked about how he envisions on scaling Component
Control’s operations and offerings in 2021, Daniel states,
“the largest part of our annual budget is R&D. We continue
to focus our efforts to improve and expand on our platform.
Multi-platform applications (Web-Mobile), expansion of
our analytics reporting, as well as integrations with 3rd
party providers are all in our current 2021 roadmap.”

Leading the Blockchain Revolution to Reach Greater Heights
The supply chain industry is evolving at a significant
rate. Previously, companies have experienced
difficulties managing their supply chains due to the
lack of tracking capabilities and transparency.
Companies can solve these issues and maximize efficiency in
their supply chain by using blockchain technology. It can
potentially eliminate many common problems viz., product
counterfeiting or disputes over payment terms among suppliers
and customers.
Industry experts predict that 2022 will be an important year for
this emerging trend; it marks when significant players within
the industry will adopt blockchain-based systems into their
operations on a large scale because they see its benefits
firsthand.
For businesses to stay competitive globally, they must find
innovative ways to implement blockchain tech into their
supply chain operations. This is where 14bis Supply Tracking
(www.14bis.aero) enters the stage.
Based in Burlington, Massachusetts, 14bis Supply Tracking
provides innovative, trustworthy, and comprehensive supply
chain and logistics solutions to the Aerospace and Defense
industries.
In the following interview, Eleanor Mitch, the Co-founder
and CEO, sheds light on the current landscape of the supply
chain industry, how 14bis Supply Tracking continues to
strengthen its foothold, and her vision for the company’s
future.
Below are the highlights.
Please brief our audience about your company, its USPs,
and its journey so far as a leading name in the aerospace
tech niche.
14bis Supply Tracking (14bis) is a Deep Tech company
founded in 2017 and has focused on its beachhead market
Aerospace and Defense to provide digital, physical, and hybrid
asset tracking software products. 14bis started by exhibiting at
the 2017 Paris Air Show in the first-ever Start-up Showcase.
From that, the company was selected for its tracking products
to participate in the first cohort of the Air Force’s Tech
Accelerator with Techstars.
Winning multiple awards (SAP and Lufthansa Group Supplier
Award, Defense TechConnect, MassVentures START), the
company has secured commercial and defense contracts with
key organizations. Now, in 2021, 14bis has three products
available to customers: Maintenance and Reliability Tracker,
Supply Chain and Logistics Tracker and a Connector product.
Tell us about your range of offerings which make your
company a symbol of excellent quality and service.
Based in Burlington, MA (USA), 14bis software products track
digital, physical, and hybrid assets, providing interoperability
(hardware and software agnostic). Customers receive complete
10 Most Promising Aerospace Tech Solu on Providers
| January 2022 www.insightssuccess.com
16

Eleanor Mitch
Co-founder and CEO

and secure asset chain-of-custody over disparate software
systems as data flows securely, eliminating data gaps and
provides actionable knowledge and insight. Digital assets can
be different data formats and types (semi-structured,
structured, and unstructured data).
14bis asset tracking products provide data analytics with
enhanced identity management and data security across
heterogeneous environments. At present, 14bis products
provide an 80% savings in time spent updating data between
systems and inputting paper-based documentation data alone.
Results: streamlined business processes and informed decision-
making with reliable, accurate data and analytics.
Considering the current pandemic and its impact on global
economies, what challenges did you and your team face
during the initial phase of the pandemic, and how did you
pivot your operations to overcome those challenges?
So many commercial businesses had to shift to the work from
home (WFH) model, so some contracts were stalled as we all
tried to sort out how to continue the business. Though working
in software, we were not inordinately challenged by the
pandemic and WFH shift. We spent the pandemic focussing on
maintaining excellence for our existing customers and were
able to take advantage of the commuting time saved by WFH
to advance on building our products.
A major advantage of the shift from in-person to virtual we
experienced was in trade shows, engagement, and networking
opportunities to virtual attendance. It has allowed us to expand
our presence at numerous webinars and online events.
Allowing us to build relationships previously constrained by
the availability of resources. It has allowed larger access for
engagement with industry, leaders, and potential clientele not
as easily accessible pre- pandemic.
Being an experienced leader, share your opinion on why the
adoption of modern technologies is necessary for the
aerospace industry and how you have leveraged these
technologies to deliver comprehensive services to your
clientele?
Modern technologies can help the aviation industry operations,
security and increase the market opportunity for ecosystem
participants. According to Oliver Wyman’s 2021 “GLOBAL
FLEET AND MRO MARKET FORECAST 2021-2031”. The
aviation industry is going to have to spend about ten years
catching up to pre-COVID levels. For this reason, aviation
must seek opportunities in modern technologies to drive
growth and optimize processes and security. In addition,
advances in autonomous vehicles will open new opportunities
for new actors that may be capitalized on.
As a deep tech company leveraging blockchain technology and
analytics, we see an opportunity for new market players. We
have focused on building products and solving core customer
problems to help our customers access new insights from
secure, verifiable data.
Modern technologies are the crux of our product development
and business, so we are true believers in the ability to leverage
them for the benefit of the aviation industry. However, we also
spend a great deal of time understanding and ensure the
usability of our products. After all, just having shiny new tech
won’t solve core behavioral or process issues without the
ability to help adoption and make it easy for users to use and
comply with requirements.
What would be your advice to budding entrepreneurs who
aspire to venture into the aerospace tech niche?
Spend the time speaking with people in operations to
understand how things work and what real needs are. It is great
to be excellent at a certain technology; however, without a
deep understanding of user needs, the technology will not
provide the promised benefits.
How do you envision scaling your company’s operations
and offerings in 2022?
We have started scaling existing products for Defense and
Aerospace clients and are planning to launch another product
by Q1 2022. We received investment from Mass Ventures
(START Award) in addition to existing contract renewals, so
we are currently hiring more talent to strengthen our operations
capabilities to continuously support or grow. Our goal is to
provide a variety of products that meet core end-user needs.
Our core geographies are the US, Europe, and Brazil.
Modern technologies are the
crux of our product
development
and business, so we are true
believers in the ability to
leverage them for the
benefit of the aviation
industry.
“ “
18

Top Emerging
Trends in
Avia on
Technology
he aviation industry is experiencing advancements
Tin technology amidst the pandemic. The aviation
space is simply reacting to the new wave of
technology and is following the emerging trends to stay
abreast with the demands and expectations of modern
passengers.
As a result of the pandemic, low-cost carriers have become
the preferred choice of passengers. The travelers are
expecting a personalized experience, from the booking
stage till after their journey is complete. The aviation
industry is leveraging sentiment analysis to comprehend
its customer needs and formulate its customer relationship
strategy.
The international Air transport association determines the
intensive use of trending technologies like cybersecurity,
robotics, automation, 3D printing, virtual and augmented
reality, IoT, big data, alternative and renewable energy
sources, aerodynamic designs, and geospatial technology as
a prominent development in the aviation space.
Moreover, implementation of futuristic advances like the
hyperloop and expanding prominence of the highly
sophisticated AR/VR technology, the aviation industry is in
an energetic state.
Let us look at the scenario of emerging trends in the
aviation technology:
Artificial Intelligence: Innovating the Aviation Space
A new market study is predicting a CAGR of 46 percent for
AI, especially in the aviation industry. AR is rapidly being
used to deliver a highly personalized experience to the
passengers to generate the maximum customer satisfaction
significantly over time.
Artificial intelligence is personalizing, enhancing, and
upscaling the digital connections between airline personnel
and passengers.
AI, and ML, on the other hand, are being applied to rectify
the social sentiments of the passengers, and it is helping the
aviation space to diversify its services as per the changing
needs and personalized requirements of their passengers.
In operations, AI is being applied to create virtual assistants
to resolve customer queries, enhance the operations of
aviation space, and self-service sections with augmented
reality. The algorithms of AI in aviation systems are
rectifying flight delays and errors in the internal control
units of the aircraft.
On the other hand, AR is simplifying the critical process of
screening baggage; customers can have the size of their
baggage determined before they arrive at the airport.
Artificial Intelligence is transforming the aviation space by
enhancing its operations by eventually minimizing the
20

Tech Talk
21

repair and labor costs. Also, engaging customers with
improved facilities and services at the airport.
Big Data: Engaging Customers with Varied Services
The shift towards democratization of data is enabling and
empowering the aviation space to make strategic decisions
based on real-time data.
Combined with AI and ML, big data is assisting the
aviation space in predicting and forecasting customer
behavior to implement the required strategy. As a result,
this data is gaining a reputation as a valuable asset in the
digital era. However, it is wise to proactively develop the
data mining techniques to generate a strong plan with high
possibilities of success.
Automation: The Future
As aviation machines are becoming smarter with the
innovative advancements of technology, auto-pilot planes
are coming into existence. With the introduction of
advancements in technology, the use of computers and
digital systems is becoming inevitable as it is enhancing
performance in executing tasks. Automation is also
improving the utilization of control systems and reducing
the requirement of human interference.
Hybrid RPA (Robotic Process Automation) is integrated
with the active use of AI, making it successful for an
aircraft to complete its journey without any manual
involvement. Currently, aircraft are completing their
maximum journey on the auto-pilot mode, with the pilots
taking control of the aircraft during take-off and landing.
Although, maintaining the safety and stability of the
journey requires a human pilot to man the aircraft, given
that there are few uncertainties and risks involved.
Another automation system is Auto Throttle. Auto-throttle
controls the thrust created from the engine by managing the
flow of aviation fuel. It automatically identifies the
parameters of the engine and controls its power under all
circumstances, that includes take-off as well.
Implementation of Anti-skid braking systems – A
modulating system that can control the braking pressure by
giving the maximum braking to the aircraft by releasing the
braking wheels automatically before it skids or locks up. It
also permits the pilot to choose various deceleration rates to
brake while the aircraft is landing.
Biometrics: Augmenting Safety
Biometric advancements like facial, iris recognition, and
fingerprint authentication are becoming a default way of
verification. The integration of these systems on airport
check-ins and migration procedures is creating a paperless
verification process, expanding it to baggage claim, and
enabling the passengers to keep real-time track of their
luggage.
In-flight Connectivity: Stay Connected from the Top of
the World
The world is eventually getting interconnected, and
connectivity is becoming a necessity. After the Wi-Fi-
lounge airport services, airlines are offering this provision
inside the flight.
Many airlines are providing Wi-Fi services on domestic and
international flights to let passengers experience an
entertaining flight journey.
- Abhishek Joshi
22

Linda Rutherford
Execu ve Vice President
24

Caring
Caring the
Employee
Employee
Almost 24 months into an environment that no
business or leader could have planned for, our
lives—both personal and professional—have been
forever changed. The pandemic forced many organizations
to re-evaluate their business strategies, properties, and
operating models, but more importantly, how they treated,
developed, and cared for their employees.
Having best-in-class employees requires that we treat each
and every person with genuine care by developing forward-
thinking strategies, providing authentic engagement, and a
positive impact on their career journey. At Southwest, it's
about more than just attracting and retaining talent- it's also
about doing the right thing by our people.
After nearly 30 years at Southwest Airlines, I can
confidently say our employees have always been our key
differentiator. Our purpose is to connect people to what's
important in their lives through friendly, reliable, and low-
cost air travel. That hinges on having the best people in the
business. Everywhere you go, you can find a customer who
has a fun or touching story that wouldn't be possible
without the amazing people who work at Southwest.
In our 50-year history, there has never been a question of
where our priorities lie—our biggest asset will always be
our employees. What has changed is the how. How do you
ensure your people are cared for, feel supported, feel
recognized, and contribute to your winning culture?
Our founder Herb Kelleher once said, "If you don't change,
you die." We take that to heart.
The environment around us has changed significantly since
March 2020. We know many organizations are facing what
has colloquially been called "The Great Resignation," or at
the minimum, have employees experiencing burnout,
Linda Rutherford is known for crea ng and leading
powerful teams that deliver award-winning communica on
and employee engagement ac vi es for one of the most
beloved brands in the world. Rutherford is the Execu ve
Vice President of People & Communica ons and serves as
Chief Communica ons Officer for Dallas-based Southwest
Airlines, the na on's largest airline in terms of domes c
Customer boardings. She oversees Communica on &
Outreach, Culture & Engagement, Diversity, Equity &
Inclusion, People (Human Resources), and the Southwest
Airlines University, which is the Company's Employee
development and training func on.
Prior to joining Southwest Airlines in 1992, she was a
journalist in the Dallas area, including working for the
Dallas Times Herald, and she began her career with
Newsweek magazine in New York. Linda graduated from
Texas Tech University with a bachelor's degree in
journalism. She is married to Michael, and together they
are proud parents to Allison (22) and Ma hew (24).
fatigue, and stress. Admittedly, Southwest Airlines is not
immune to these challenges, but how we proactively address
our employees has been key.
As an organization, we set out to care for the whole employee
with a focus on the employee experience, mental health, and
well-being, and with our award-winning culture. In alignment
with our Southwest Way values, we aim to support an
25

environment where the "me" (how I show up), the "we"
(how we work together), and the "Southwest" (how we
succeed) are fostered cohesively. During a time of extreme
stress and uncertainty, as we've been in the past two years,
our work around living our values by caring for employees
at every stage of their employee journey has become
imperative.
First, as leaders, we have to acknowledge that what happens
at work impacts our employees at home, just like how the
environmental factors at home can impact performance and
engagement at work. We can't address the employee
experience in a silo. Well-being is multifaceted and requires
a human approach by leaders to their employees. We often
lean on the Gallup organization resources, including their
approach to well-being at work.
As organizations, we must aim to address each aspect of
well-being, be that career, community, physical, financial,
or social1. What that looks like should vary based on
employee needs. At Southwest, it looks like offering an
Employee Assistance Program for support, webinars
focused on planning for retirement, and incentivized
recognition programs. Our values define us, and our
leadership competencies outline the kind of virtues we look
for in our leaders.
Leaders serve in a multidimensional role that cares for the
business and people. This requires leading by example. By
being vulnerable, honest, and authentic, they set an
environment and tone that supports a two-way dialogue. At
Southwest Airlines, we seek servant leaders that aim to care
for and lift others. We see this happen at all levels of the
organization and aim to foster a culture of love and
community in all aspects of our business.
We do this through building a culture of caring and
authenticity. It starts with listening to employees through a
variety of tools. For example, our Employee Insights Team
works diligently to craft employee surveys that get to the
root of employee behaviors, needs, and desires. The
feedback and insights found in those surveys don't go
unnoticed as our entire organization works to develop
action plans in response. But we know surveys aren't
enough; we must actively engage employees through
multiple avenues. Our leaders spend time in the field,
visiting our stations across the country, listening to and
learning first-hand from our employees.
The feedback from these visits is captured and taken into
account by our Culture & Engagement Team. Equally
important is the time spent with employees doing their day-
to-day jobs, as this provides the opportunity to find quick
wins to challenges and to celebrate the incredible
hospitality that our employees provide customers every day.
Those moments that matter is marked along an employee
journey that our teams use to guide our engagement
strategy. We have employees from all walks of life,
backgrounds, ages, and races, and with that, different needs.
The current workforce spans baby boomers to the most
recent entry of gen z, and our employee journey tries to
pinpoint the moments that matter most to them, allowing
for a customized approach.
For example, a moment that matters to a new employee
may be their onboarding experience or their six-month
anniversary at Southwest. It marks a major milestone, and
we aim to celebrate and acknowledge it. The insights taken
from employee surveys and insight groups helped define
these key turning points—one pivotal moment that rose to
the top was career growth, a new role, or promotion.
Other moments deemed important weren't necessarily tied
to their jobs/careers but were life moments such as getting
married, the birth of a child, or even the unimaginable loss
of a loved one. Our Internal Customer Care Team cares for
our people during these life moments to ensure we
acknowledge, celebrate, and support the whole employee.
Iconic to our Culture and in alignment with our values, we
also always look for opportunities for our Employees to
have fun. Across our system, we dress up for Halloween,
we celebrate holidays, and we have an appreciation and
Companywide events to bring Employees together live and
virtually. Our Rally season has traveling events in multiple
cities we serve that update our people on the business, but
also, and most importantly, aims to allow employees to
gather and celebrate. These opportunities to connect and
have fun are a long tradition that reinforces our culture, and
we found additional ways to utilize technology to expand
audiences virtually along the way.
So much of caring for the whole employee is grounded in
our values and focusing on the humanity of our people. I
started as a public relations coordinator at Southwest
Airlines nearly 30 years ago. Our winning culture and best-
in-class leadership led me to where I am today. I know first-
hand that the employees you care for will, in turn, care for
your business and customers.
Caring for our employees has proven to be a virtuous circle.
We aim to treat each other like a family—that equips our
employees to serve our customers and then our shareholders
to benefit from healthy business returns. Now more than
ever, organizations must move toward the humanity model
of caring for employees and recognize that the most
important asset they can manage is the talent they retain and
grow internally.
26

he concept of the existence of human life on the
Tearth may not be new, but passion for flying is still
very enthusiastic and exciting for everyone.
Perhaps since the existence of our life, the human being has
had the desire to fly.
This desire came into fruition with technological
advancements. In this modern era, technology has the
power to do many things, and it can change the world too.
One of the finest examples of technological advancement is
the aerospace industry.
Aerospace is a diverse industry with a multitude of
commercial, industrial, and military applications. However,
the aerospace industry requires detailed research, excellent
engineering, and a development approach.
In India, the aerospace industry is growing significantly
with the rising activities in the defence and civil aviation
sectors. This sector is strengthening our country by
providing strong industry support and a cost-effective
environment and playing a key role in the 'Make in India'
initiative.
One leading name in this niche is Max Aerospace and
Aviation Private Limited which is boosting the Indian
aerospace and aviation sector with the objective to offer
world-class MRO services to the newly launched private
Airlines. It has become one of India's leading MRO for civil
and military sectors.
In an exclusive interview with Insights Success, Bharat
Malkani, Chairman, sheds light on the company's journey,
the current industry scenario, and his vision for the
company's future
Tell us about your range of offerings which make your
company a symbol of excellent quality and service.
Max Aerospace has the following offerings:
Ÿ MRO services for Components for Commercial Aircraft
Ÿ MRO services for Fixed Wing Military Transports
Ÿ Aircraft Role Modification
Ÿ Design, development, and modification of military
systems on Aircraft
Taking into consideration, the current pandemic, and its
impact on global economies, what challenges did you
and your team face during the initial phase of the
pandemic, and how did you pivot your operations to
overcome those challenges?
The current pandemic was a revelation; one could have
never imagined the skies without the Aircrafts. That's
exactly what happened in March last year when the aviation
28

10 Most Promising Aerospace Tech Solution Providers 2021
29
About the leader

industry was critically hit due to the sudden outbreak of
COVID-19. As all international, as well as domestic,
airports across the globe were shut and most of the aircraft
were grounded, the industry has been among the worst hit
by the pandemic, with many airlines forced to suspend or
close operations, disrupting supply chains globally and
claiming millions of jobs.
The downturn caused by the pandemic extends to all
segments of the aviation industry, including MRO
providers, which have been particularly hard hit.
Ÿ Parked fleet
Ÿ Retired Aircrafts
Ÿ Retrenchment
However, we had to take this challenge as MRO being the
support to Airlines and instead of shutting shop, we ramped
up our facilities to offer more capabilities to our carriers
who were now seeking to return their aircraft to the lessors.
We also simultaneously pursued the Indian Government to
recognize this crisis as an opportunity and advocated the
establishment of new policies that would help the growth of
Indian aviation. Both these pursuits were successful
Being an experienced leader, share with us your opinion
on why the adoption of modern technologies is necessary
for the aerospace industry and how have you leveraged
these technologies to deliver comprehensive services to
your clientele?
In my humble opinion, no technology is as modern as an
aircraft itself. Mans' dream to fly is ancient. In the
thousands of years of our existence, we have made tools,
computing devices, wheels and so many new technological
advancements that have improved the quality of life.
Aviation is just over a hundred years only.
As an organization, we are constantly evolving and
investing in new technology to make our aircraft safer,
faster, and more reliable. The adoption of these
technologies delivers better services to our customers. To
us, this has been the bedrock of Max Aerospace and is not a
new phenomenon.
What would be your advice to budding entrepreneurs
who aspire to venture into the aerospace tech niche?
"Build it good enough so you are confident enough that
your own mother can fly in it and don't give up.”
How do you envision scaling your company's operations
and offerings in 2022?
Given the aviation-friendly policies in this country, we are
ramping up our infrastructure to be able to meet the
challenges of aviation growth. We expect to double our size
every year for the next 5 years. While that sounds
ambitious, anything lesser will not be able to absorb the
requirements of Indian aviation alone.
Build it good enough
so you are confident
enough that your own
mother can fly in it
and don't give up.
30

IMPACT
of the
Novel
VIRUS
on theAVIATION
space
ONA
The change in the behavior of the passengers
following the crisis of COVID-19, the restrictions
on travel, and ensuring economic crisis have
resulted in an intense drop in airline services.
According to the research data from IATA, passenger air
transport measured as revenue passenger kilometers was
down by 90 percent. After a decade of consistency and
robust growth in global passenger traffic, the pandemic
brought airports around the world to a virtual halt. It almost
erased the legacy of more than twenty years of passenger
traffic growth.
Some counties have now moved away from the
complications of the lockdown and are trying to limit the
infections with targeted and less disruptive restrictions.
Most jurisdictions have retained either partially or totally
restrictive regulations concerning international travel by
implementing self-quarantine on arrival throughout the
year.
On the other hand, the vaccination report's historical
proportion is now well underway in most countries,
highlighting some positive signs of the gradual reopening of
parts of the economy in countries that experience immense
vaccination rates.
Despite these positive signs and news, COVID-19 remains
an existential crisis for airports and airlines, and its
commercial partners in the aviation industry are seeking
support and efficient policy decisions from the
governments.
At the same time, many states are likely to be confronted
with subsequent waves of infection due to the spread of the
pandemic, and as its new variants are still at large, several
state governments and jurisdictions could opt for re-
imposing the lockdown and maintaining travel restrictions.
The adverse effect of the pandemic is forecasted to reduce
an additional five billion passengers if the crisis scenario
remains unchanged.
In the medium run, the aviation industry faces two
obscurities:
• The costs of health-related measures
The operational costs are likely to increase again in the
short run for airports and airlines because of the
implementation of health and safety requirements, e.g., PPE
kits, temperature checks, disinfection, and viral tests.
Moreover, the implementation of social distancing norms is
reducing the number of traveling passengers in an aircraft
by precisely 50 percent, looking at the protocol of seat
allotment during a flight.
• Adverse travel restrictions
The shape of recovery for commercial flights in the
reduction of economic activities and changes in the
32

Global Halt
33

transport behavior may prevent a return to pre-crisis
demand levels, as factors that can impose lockdowns and
travel restrictions are still at large. Commercial air traffic,
on the other hand, is becoming slower in its recovery as the
number of flights remains 40 percent below currently. This
hides the difference across the flight's lengths, and this drop
is more noticeable for long-haul flights. Eventually, the
changing behavior and safety measures for the passengers
may result in a structural change in the airports and air
transport demands.
The Adverse Effect
The rebound of domestic flights in several countries
indicates that the traffic can revert to pre-crisis levels, but a
permanent drop in demand from pre-crisis levels is
inevitable and cannot be excluded. Though, alternative
methods like live video conferencing instead of business
travel or traveling with other modes of transport are
becoming a new normal.
The combination of negative demand, supply shocks, and
increasing obscurities in the medium run outlook is creating
an uncertain perspective for aviation companies. However,
through industrial linkages and aviation fundamentals, these
uncertainties are affecting the aviation industry. As a result,
the aviation industry experiences rock bottom.
Moreover, the aviation industry still remains exposed to a
resurgence of the COVID-19 crisis, as governments can
impose new restrictions and air travel policies to control a
potential wave of the new variant. This is menacing the
existence of several firms in the aviation industry, as
production and planning are likely to remain inferior to pre-
crisis levels. Bankruptcies, mergers, and acquisitions had a
negative effect on air transport, with possible impacts on the
prices.
The pandemic has reinforced some of the underlying
principles that were previously used to justify the support in
the aviation industry. Moreover, the liquidity challenges,
rising debt, and obscurities can affect crucial investments in
the aviation space.
Resistance and Sustainability of Aviation Space
Though few airline companies were in the state to develop
policies and reframe their operations before the COVID-19
crisis began, these companies initially entered the pandemic
with different strategies to withstand such a shock and
maintain varied prospects for the future.
Mission-oriented strategies that are aimed to drive the
aviation industry efficiently are being useful in
implementing the integrated industrial policy responses to
resolve the issues and effects of the pandemic.
Besides, promoting safe travel with a coordinated approach
to testing and vaccination instead of imposing strict
restrictions and quarantine measures contributes to
overcoming the adversities of the pandemic, especially in
the aviation space.
- Abhishek Joshi
34

Sustainability:
Can technology
make a difference?
- Paul Croft, Director of 3DGBIRE and Create Education
When I was growing up, I was always taught that
even bad events can work out well in the end,
providing that people learn from their
experiences. If there’s a positive to come from the last year
and the COVID-19 pandemic, then surely, it’s the fact that
when it really mattered people all over the world came
together and collaborated to face a life-threatening
challenge and achieved in months what normally takes
years!
As the UK continues to ease restrictions and focus shifts to
other global challenges such as climate change, we can ask
the question; is there hope that we can apply the same
urgency and culture of innovation to these other challenges?
The more I think about the future (having recently become
a father for the third time this goes with the territory,) the
more I believe we can have an impact if we commit in the
same way to finding vaccines!
Through my work with the CREATE Education project and
interaction with our leading universities have shown that
there’s an abundance of activities and campaigns being
championed. Electrification of the automotive sector is
happening at pace, hydrogen solutions in aerospace are
rapidly developing not to mention agricultural
advancements or sustainable power options like wind/solar.
Unfortunately, these aren’t my areas of expertise and as
such, I can’t offer insight with certainty. What I am perhaps
better placed to comment on is 3D printing or Additive
Manufacturing.
Can the way we make and transport things help in our drive
towards sustainability? I’m going to highlight some of the
opportunities that feel like relatively easy wins. Please don’t
expect calculations and charts. This is my view as a 3D
printing company director and as a father, not a research
study produced by academics/agencies. The views as
always are my own, but they are based on the real examples
that I see from industry pioneers on a near-daily basis.
Just in time manufacturing has long been aspired to, with
the potential benefits much heralded but what if we look at
this from a sustainability perspective? With the significant
improvement in 3DP technologies, automation software,
and robotics this has now become more feasible particularly
if we consider how much mass manufacturing takes place
to reach economies of scale and how material and energy-
intensive that is.
Surely producing locally on demand makes more sense? If
we then start to look at the waste implications from over-
production or a ‘throwaway culture’ that is filling landfill
sites, which is driven by mass manufacturing volumes, we
must use the technology that is now available to limit
environmental impact and not let economics overrule!
Continuing along this line of reasoning we can start to think
about the impact the logistics and transporting of goods has
on our carbon footprint. The number of vehicles used to get
products from manufacturing locations to end customers is
huge!
Supply chain management often requires stock in hand,
which in turn requires large warehousing facilities with
more energy consumption etc. Spare parts and components
in many instances go unused then are either sold at discount
(and the process starts again) or worse sent to waste and not
recycled!
36

Paul Croft, Director of
3DGBIRE and Create
Education discusses his
experience on how
adopting additive
manufacturing and 3D
printing can help
sustainability and make
a difference!
About the Author
Many organisations
are waking up to this
absurdity and are
relying on the
improved accuracy
of affordable
Additive
Manufacturing
solutions to build
digital warehouses
rather than physical
ones. By cataloging
components and reverse
engineering using
scanning/software tools
companies can now create
digital inventories to allow
printing locally on demand.
Of course, 3d printing has
energy/materials requirements but it’s
hard to present a case where sharing a digital
file and printing on demand has the same
environmental impact as physically manufacturing
and shipping something. The mass production and
logistics challenges are only a small part of the
opportunities provided by advances in technology.
From a design perspective, the leaps in Artificial
Intelligence and Machine Learning are opening up new
possibilities and enabling sustainability to be designed in a
way not possible previously. Generative Design uses
algorithms to optimise parts for set criteria. Design for
Additive Manufacturing (DfAM) is becoming more critical
as we look to unlock the hardware/ material potential.
If we look at design software such as Autodesk Fusion 360,
they now incorporate Generative Design democratising
access to the benefits of machine learning. Are we going to
use this software to improve profitability or sustainability?
The exciting element is if we embrace these new
technological tools, we are able to solve problems
differently.
37

Nature has had the benefit of evolution to solve problems
and biomimicry is becoming more and more viable from an
engineering perspective. Think how much light-weighting
could be done on transportation globally and the reduction
on fuel consumption that would result from that.
The opportunity for Additive Manufacturing to be part of a
sustainability drive is clear, why then is it not further on?
Now is not the time for politics and economics so let’s
focus on the technical.
A lot of industries are regulated and have standards and
requirements that components must adhere too. Additive
Manufacturing, particularly in metal, has spent years
moving towards acceptable tolerances, A-class finishes and
full densification of parts so that they can meet the
certification standards.
Recent developments in Hybrid Manufacturing techniques
such as those offered by MELTIO give a clear pathway to
safely removing these barriers. Rather than attempting to
capitalise on reducing the complexity of parts or unique
geometries, MELTIO offers more sustainable production
via Near Net Shape manufacturing.
Now Introducing Phillips Additive Hybrid Powered by
Haas
In traditional subtractive techniques you start with a billet
of material and then remove the surplus often as waste. By
printing using MELTIO the fundamental shape of the
component is printed first and then traditional technologies
are used only for final finishing. This means the tolerances,
finishes and incumbent standards can be met with huge
economic and, more importantly, sustainability benefits!
People instinctively understand using less material and
wasting less is beneficial, what should be added to the
equation is the reduction in tool wear (another supply
chain!), and the reduction in power consumption thanks to
reduced processing time at the finishing stage. This
technology is affordable and demonstrates a clear ROI and,
factoring in governmental ‘green’ incentives, offers
decision-makers a viable route with few barriers to
achieving sustainability goals without too much deviation
from ‘business as usual’.
We have talked about being smarter with materials
throughout this but what about the materials themselves?
The rise in the popularity of 3D printing has unquestionably
made more polymers and composites accessible enabling
more functional applications to be produced locally on
demand.
Combining software, hardware and materials in a user-
friendly way reduces trial and error eliminating waste from
the printing process and encouraging people to identify
applications with confidence rather than defaulting to less
sustainable practices.
New super materials like Graphene unlock mind-bending
opportunities to rethink how we design and manufacture
solutions and Additive Manufacturing is a suitable
technique for many novel applications. Watch this space!
Our mindset is what will determine the success of using
technologies to improve sustainability. It’s clear we have a
huge chance to utilise industry 4.0 technologies to reduce
human impact on the environment but people will have to
drive the change and share their successes to inspire others.
Thinking in Circular Economy principles should become
the new norm. One of my favourite examples of this in the
public domain is KLM. The Dutch airline now collects the
wastewater bottles from their flights and recycles it as
filament for use on Ultimaker 3D printers.
How are we re-using the plastic bottles we serve
onboard?
This circular idea can be applied across industries and
shows how innovation and sustainability can go hand in
hand. Increasing amounts of research is being done into
how natural waste such as egg shells, orange peel or coffee
grounds can be used instead of plastics to make
components.
We ran a workshop and I couldn’t help but envision a world
where my children could turn their waste into everyday
items using technology! Hopefully by now you believe like
I do that technology can play a huge part in tackling some
of the climate challenges we face.
It is not a silver bullet and ultimately what will determine
whether we reach our sustainability goals is us! We must
educate each other on best practices and share the
breakthroughs.
Government green incentives and mandates like Right to
Repair are a starting point but won’t achieve anything
unless we all make sustainability a priority. People are the
most critical part of all of this. Technology can only save us
if we choose to embrace it and if we choose to solve the
problems we face in a different way.
Given the tools that we now have access to, combined with
incorporating design circular thinking into our products and
working collaboratively, we can make this happen!
38

10 Most Promising Aerospace Tech Solution Providers January 2022

10 Most Promising Aerospace Tech Solution Providers January 2022

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