Workshop developed for Girona University to work on two key elements for innovation in tourism: knowledge sharing and intuitive innovation

1. Workshops: Knowledge Sharing and
Intuitive I
I t iti Innovation
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2. Agenda
Learning objectives
Contents
Planning for today
2 Two key components on Innovation

3. Learning Objectives
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When you get out of here you should be able to:
– Lead a Brainstorming workshop
– Identify, propose and manage consensus
decisions
– Manage a knowledge sharing session based on
a cards methodology
– Understand Intuitive Innovation concept
We will use “learning by doing” methodology
3 Two key components on Innovation

4. Contents
1. Introduction: Two key components for Innovation in Tourism
2. Workshop A: Knowledge Sharing for innovative tourism products
identification
3. Workshop B: Knowledge Sharing for innovative tourism products
description
4. Workshop C: Intuitive Innovation
5. What have we learned today
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4 Two key components on Innovation

5. Planning for today
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1. Introduction: Two key components for Innovation in Tourism (15
min)
2. Workshop A: Knowledge Sharing for innovative tourism products
identification hour)
id tifi ti (1 h )
3. Workshop B: Knowledge Sharing for innovative tourism products
description (1 h )
d i ti hour)
4. Workshop C: Intuitive Innovation (1 hour)
5. What have we learned today (15 min)
We will have a break at about 18’20h
5 Two key components on Innovation

6. Contents
1. Introduction: Two key components on Innovation in Tourism
2. Workshop A: Knowledge Sharing for innovative tourism products
identification
3. Workshop B: Knowledge Sharing for innovative tourism products
description
4. Workshop C: Intuitive Innovation
5. What have we learned today
6 Two key components on Innovation

7. Introduction: Two key components on Innovation
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What is Knowledge Sharing
– Knowledge sharing is an activity through which knowledge (i.e. information,
skills, or expertise) is exchanged among people, a community or an
organization.
organization
What is Intuitive Innovation
– For each customer, to create a customized solution for each problem, using
the intuition we have about what is he/she expecting
Why are these key components on Innovation
– More open networks, with many weak ties and social connections, are more
likely to introduce new ideas and opportunities to their members than closed
networks with many redundant ties
– On
O tourism, people and their capability to create services according to
i l d h i bili i di
situation are key for quality of service perception
7 Two key components on Innovation

8. Contents
1. Introduction: Two key components on Innovation in Tourism
2. Workshop A: Knowledge Sharing for innovative tourism products
identification
3. Workshop B: Knowledge Sharing for innovative tourism products
description
4. Workshop C: Intuitive Innovation
5. What have we learned today
8 Two key components on Innovation

9. Introduction: Which are actual conditions when approaching
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knowledge sharing
People don’t know each other
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People don’t trust each other
People h i th same problems and i t
P l having the bl d interested i solving th
t d in l i the
same things are separated: geographically, in time, in the moment
when they get to the problem
People have different languages and different ways of transmitting
information and knowledge
Most of them are competitors
Most of them have no experience on knowledge sharing or
collaborating
9 Two key components on Innovation

10. Workshop A: Knowledge Sharing for innovative tourism products
p g g p
identification
1.
1 We want to identify new tourism products in Girona for
continental markets
2. For this, what we are going to do this afternoon is:
Identify which
Describe the Sharing
Describe our Identify a are that
continental What
target market segment segment’s
tourist You
needs Know,
What
The
Group
Create products that Knows
cover those needs
10 Two key components on Innovation

11. Workshop A: Knowledge Sharing for innovative tourism products
p g g p
identification
1.
1 We want to identify new tourism products in Girona for
continental markets
2. What markets do we have here? (where do you come from?)
3.
3 (this exercise will be developed on the blackboard)
4. Brainstorming workshop: How is the continental tourist that
comes to Girona?
5.
5 Ideas integration and definition
6. Consensus decision: Which will be our target profile?
11 Two key components on Innovation

12. Contents
1. Introduction: Two key components on Innovation in Tourism
2. Workshop A: Knowledge Sharing for innovative tourism products
identification
3. Workshop B: Knowledge Sharing for innovative tourism products
description
4. Workshop C: Intuitive Innovation
5. What have we learned today
12 Two key components on Innovation

13. Workshop B: Knowledge Sharing for innovative tourism products
p g g p
description
1. What does the target profile need?
2. (prepare papers, glue, cards and pens)
3. Cards Methodology for sharing knowledge:
Each of you writes 3 main needs or requirements for the
target profile (be concise, not only “sleeping”, but “she
can sleep sharing bedroom with 5 other people” or “he
sleeps alone”, for example)
Comments on the knowledge generated
Structuring of products that cover the requirements
S i f d h h i
13 Two key components on Innovation

14. Contents
1. Introduction: Two key components on Innovation in Tourism
2. Workshop A: Knowledge Sharing for innovative tourism products
identification
3. Workshop B: Knowledge Sharing for innovative tourism products
description
4. Workshop C: Intuitive Innovation
5. What have we learned today
14 Two key components on Innovation

15. Workshop C: Intuitive Innovation
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Objective: For each customer, to create a customized solution for
each problem using the intuition we have about what is he/she
problem,
expecting
Precedent concept: Emerging Innovation is an innovation that is
part of regular work and is materialized through a specific
solution that is chosen in each case to meet customer needs,
without having a p
g previous p planning.
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Intuitive innovation: emerging innovation where intuition is the key
to understand customer service perception.
Process phases (example: tomato allergic for dinner):
1. Watch
2. Imagine
3. Focus / decide
4. Empower
5. Implement
6. Learn 15 Two key components on Innovation

16. Workshop C: Intuitive Innovation
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For each customer, to create a customized solution for each
problem,
problem using the intuition we have about what is he/she
expecting
Role Playing
– Waiter
– Customer (woman)
( )
It’s 3 p.m. in a small town
There are 2 bars in town the other one is too far to go walking
town,
and your bar kitchen is closed
A pregnant woman g
p g gets in the bar
16 Two key components on Innovation

17. Workshop C: Intuitive Innovation
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What was your intuition?
Is the woman happy with your reaction? Do you think she will
remember the bar, or the destination, in the future?
Do you think you solved the situation fine?
What do you think you should have done better?
1. Watch
W t h
2. Imagine
3. Focus / decide
4. Empower
5. Implement
6. Learn
L
The point is to develop these process phases enough times in order for them to be
intuitive
17 Two key components on Innovation

18. Contents
1. Introduction: Two key components on Innovation in Tourism
2. Workshop A: Knowledge Sharing for innovative tourism
products identification
3. Workshop B: Knowledge Sharing for innovative tourism
products description
4. Workshop C: Intuitive Innovation
5. What have we learned today
18 Two key components on Innovation

19. Assessment: What have I learned today?
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1. Take a paper and a pencil.
2. Think of what you have learned and write down a draw, a
thought, a schema or any other “inspiration” y have on today’s
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class. You have one side of a DIN A4.
3. You ll have a C
Y all h C+.
4. I will assess basing on y
g your creativity, innovation and capability
y, p y
to transmit what have we talked about today.
5. You h
Y have 10 minutes.
i t
19 Two key components on Innovation

20. What has happened with our Learning Objectives?
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Have thought of:
– The importance of knowledge sharing in Innovation?
– The importance of collaborative work in Innovation?
Are you able to:
– Lead a Brainstorming workshop?
– Identify, propose and manage consensus decisions?
– Manage a knowledge sharing session based on a cards
methodology?
– Think of intuitive and innovating immediate ways for
problem solving?
20 Two key components on Innovation

21. Thank you very much!
y y
Thank you very much for your attention
Good luck!
mluis@innobalears.com
l i @i b l
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22. Intuitive Innovation – Role Play
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Waiter
Kitchen is already closed, it opens again at 6 p.m.
y p g p
You really care about the bar, and you want to help
her
How does she feel? What can you do about it?
22 Two key components on Innovation

23. Intuitive Innovation – Role Play
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Woman
You are 8 months pregnant
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You’ve been driving with your partner for 4
hours. After this 1 hour break you will be on
the road again.
You haven’t had lunch. You are starving
haven t lunch
You would like to eat something warm, even if
it is a ham and york sandwich…
sandwich
23 Two key components on Innovation