“The grocery retailers are feeling the
heat from British consumers switching
from a weekly shop in a supermarket to
smaller shopping trips across
supermarkets, convenience stores and
Natura, Abril, Itaú, Folha de São
Paulo, NYT, New Jersey Transit,
BMW, Novartis, Bayer CropScience,
Broadway, Walmart, Staples…
Companies facing the challenge.
Characteristics of a digital company.
Technology as the foundation of
UX and Business, Customer-
centered, Real Time, Transparent,
Remove Friction, Rethink the Entire
Experience, Mobile First.
It’s much more than having a
marketing campaign about Digital.
It’s about technology: Data, Back-end,
It’s about the connection of strategy
Digital DNA is the combination
of organizational, human and
technological factors that
make-up a Digital Company.
5 Elements of the Digital DNA
Distributed decision making and
responsibilities in flexible org
“Research shows that every time the size of a city doubles,
innovation or productivity per resident increases by 15 percent. But
when companies get bigger, innovation or productivity per employee
generally goes down.
So we're trying to figure out how to structure Zappos more like a
city, and less like a bureaucratic corporation. In a city, people and
businesses are self-organizing. We're trying to do the same thing by
switching from a normal hierarchical structure to a system called
Holacracy, which enables employees to act more like entrepreneurs
and self-direct their work instead of reporting to a manager who
tells them what to do.”
– Tony Hsieh, CEO da Zappos
Lean Startup (as team building)
“Within companies the power has
shifted as well. Individuals and
small teams can have a massive
- Eric Schmidt, ex-CEO Google
Recruiting, evaluation, development
and retention of Smart Creatives*.
“They are intellectually versatile,
typically combining technical depth
with business savvy and creative
How Google Works: Smart Creatives.
Distributed, based on inspiration,
influence and mentorship.
HBR: IDEO’s culture of helping.
Is the foundation to deliver and
create value. Technology is
The power is on the customer’s
Biggest transformation in financial
services in the last 4000 years.
bank’s revenues will
be at risk by 2020.
Source: Accenture (2014)
Millennials are questioning the role
Prefer to go to
instead of their
don’t need a
Would prefer to
Source: http://www.millennialdisruptionindex.com/ (2014)
Customers are already digital.
Source: Itaú (2014)
62 58 57
38 42 43
2008 2009 2010 2011 2012 2013 2014
% of Volume of Transactions at Itaú Unibanco (2008-2014):
Canais Tradicionais (TCX, ATM, Telefone) Canais Remotos (Internet e Mobile)
Where were you this
Customers know what to use social
Source: Itaú (2014)
via social media.
Head of Digital Innovation
24-37 dedicated team.
+15 projects in tandem encompassing
from strategy to delivery.
FTEs in IT