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СТЕРЕОТИПЫ
“People only see what they are prepared
to see.”
by Ralph Waldo Emerson
•Что такое стереотип?
От греч.
Stereos - твердый
typos-отпечаток.
Уолтер
Липпман
«Общественное
мнение»
1922 год
Стереотип – истина или ложь?
Механизм формирования
стереотипов
Собственный
культурный
опыт
Неверные
выводы
Многократное
повторение
установок
Привычка СМИ
Типичный образ американца
Типичный образ
англичанина
Типичный образ француза
Типичный образ итальянца
Типичный образ русской девушки
Американцы глазами
американцев
• индивидуалисты;
• эгоистичные;
• ориентированы на
материальные блага;
• стремятся к успеху
и власти;
• оптимистичные;
• веселые;
• трудолюбивые;
• дружелюбные;
• образованные;
• поверхностные;
• шумные;
• разговорчивые.
Русские глазами американцев
•образованные;
•бедные;
•угрожающие;
•подозритель-
ные;
•религиозные;
•угнетенные;
•терпеливые;
•гордые;
•гостеприимные;
•трудолюбивые.
Англичане глазами англичан
• Законопослушные
• Вежливые
• Великодушные
• Галантные
• Справедливые
• Стойкие
• Гордятся своим
юмором
Русские глазами англичан
• брутальные
• с плохими
манерами
• неприветливые
• склонные к
пьянству
• бесшабашные
• гостеприимные
• талантливые
• склонные к
подражанию
• эмоциональные
• подозрительные
• покорные
1. Холод – 34,3%
2. Русская водка – 28,6%
3. Красивые женщины – 17%
4. Снег – 11%
5. Русский балет – 11%
6. Церковные купола – 8,5%
7. Спортсмены – 4%
Представление о нашей стране
Стефани Майер
Как бы то ни было,
все мы живем во власти
стереотипов.
И тем интереснее, когда
жизнь дает
нам возможность
их разрушить...

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стереотипы