1. Personal Information
Name: X
Function: X
Departement: X
Brand: X
General Questions
1. For what main task do you use the BMC now?
2. Are there other task(s) you use or want to use the BMC for?
3. When do you use the BMC?
4. Where do you use the BMC?
5. How much time does that normally take?
6. Do you create assets for the BMC?
7. For whom are the asset(s) you create intended?
8. Do you use the BMC as a team or you manage that alone?
9. What are your main challenges with the current system?
Media Asset Lifecycle Process (DETAIL)
10. Please describe the process from asset (image, doc, video, etc.) creation until the final usage.
a. Where do you create the asset(s)?
b. What asset(s) do you use and work with?
c. How do you add the asset(s) to the BMC?
d. Do you need to deliver them somewhere?
e. Who should have access to these assets?
f. Does someone modify these assets? (delete, edit metadata, , archive, , etc.)
g. Does someone evaluate these assets? (approve, quality control)
h. What kind of information do you associate with an asset? (e.g. title, description,
copyright, expiry date,…)

2. Naming Assets
11. Describe the process of naming an asset. How do you do that?
Finding assets
12. How do you find assets in the BMC? Describe the process(es).
a. Examples: asset type, blue sky, logo, tire image, brochures 2011, Winter+Animal,
Car+safety+road+winter, etc
13. What (system/organization) would help you to do this even better?
Archiving assets
14. Do you archive assets?
a. By expiry date?
b. Manually?
c. If you know that using archiving would let you find assets more easily would you use it in
the future?
15. If not. Why?
Asset Types
16. Images
a. Which derivatives do you use for images? (e.g. office, cmyk print, web, etc.)
b. Are there images (e.g. stock images) that shall be protected by watermarking and must
be ordered?
17. What other types of assets do you use besides images?