Hands-on User Experience

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Web optimization: From high level management usability to hands-on user experience.

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Hands-on User Experience

  1. 1. WebOptimization09/11/09<br />From high level management usability to hands-on user experience<br />
  2. 2. By InfoStruct<br />Dirk Huysmans<br />
  3. 3. Who is InfoStruct?<br />Consultant in everything web<br />Goal: Optimization<br />Tools:<br />Information architecture, usability, functional analysis<br />Search engine optimization, linking, sea<br />Communication, marketing, terminology<br />(Agile – iterative) Project management, best practices<br />change management – strategic choices<br />www.infostruct.be, Belgium<br />http://be.linkedin.com/in/dirkhuysmans<br />
  4. 4. From high level management usability to hands-on user experience<br /><ul><li>Usability= analysis
  5. 5. Hands-on user experience = analysis + action (optimization): putting it right how it has to be & can be (in an economical context; budget, time, scope).
  6. 6. (Analysis= heuristic review or expert review)</li></li></ul><li>Contents<br />Management usability<br />1.1 Scenario (yesterday?)<br />1.2 Why left on the shelf?<br />1.3 Usability 2009<br />Hands-on user experience<br />2.1 Management &lt;&gt; Usability & User experience<br />2.2 Solving specific problems<br />2.3 Method<br />2.4 Quick wins<br />Conclusion<br />
  7. 7. 1.1 Scenario (yesterday?)<br />Consultant steps in<br />Makes usability rapport (for higher management)<br />No/little/wrong (I will fix this!) contact with designers, developers and copy<br />=&gt; Result: rapport is often left on the shelf<br />=&gt; Nice to have and know, no action<br />
  8. 8. 1.3 Why left on the shelf?<br />Its high level usability<br />Consistency, <br />Feedback, <br />Recognition, not recall,...<br /><ul><li> Conceptual principles</li></li></ul><li>1.2 Usability 2009<br />2009: Economical crisis =&gt; ROI (Results)<br />So, fix this. <br /><ul><li>So, hands-on user experience</li></li></ul><li>Contents<br />Management usability<br />1.1 Scenario (yesterday?)<br />1.2 Why left on the shelf?<br />1.3 Usability 2009<br />Hands-on user experience<br />2.1 Management &lt;&gt; Usability & User experience<br />2.2 Solving specific problems<br />2.3 Method<br />2.4 Quick wins<br />Conclusion<br />
  9. 9. 2.1 Management – Usability & User experience<br />The higher the management position, the more conceptual the review will be made<br />TIP: make two reviews; one conceptual (for management), one practical (to do the work).<br />
  10. 10. 2.2 Solving specific problems<br />With <br />Screenshot (what’s wrong?) =&gt; wireframe (fix)<br />Workdivision<br />Copy<br />Design-branding<br />Processes <br /><ul><li> Only implicit use of the big (conceptual) principles</li></li></ul><li>2.3 Method<br />Bottom up, page by page, audit<br /> =&gt; Not sexy, hard work, but very effective<br />Audit:<br />Functional analysis<br />Information architecture<br />Expert usability review – heuristic review<br />Processes (flow-interaction)<br />Design-branding<br />Copy<br />
  11. 11. 2.4 Quick wins (going for speed)<br />Less impact on company<br />Copy-terminology<br />Design-branding<br />Often no quick wins: <br />Processes: linked with back office processes<br />Longer path to follow<br />
  12. 12. Contents<br />Management usability<br />1.1 Scenario (yesterday?)<br />1.2 Why left on the shelf?<br />1.3 Usability 2009<br />Hands-on user experience<br />2.1 Management &lt;&gt; Usability & User experience<br />2.2 Solving specific problems<br />2.3 Method<br />2.4 Quick wins<br />Conclusion<br />
  13. 13. 3. Conclusion: From Usability to User experience<br />Methods are the same<br /> Goal is different <br /> Not presentation <br /> but Action! <br /> to fix it<br /> So, just look at it in a practical way....<br />

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