Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου e-Business World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

1. Google AdWords
7 tips to make a
difference
7 tips to make a
difference
-dimitris maniatis.
founder, all things web
2nd e-business world, 19/6/13

2. 2
Top Performance Marketing
Agency
Platform & Marketing & Data
ata
ata
ata
ata

3. 3

4. 4
Buyers are on Google, are You?
FACT:
Business and Industrial
searches in Greece are
on the rise
(Vertical Trends Report, Google 2012)
4

5. 5
“How can I benefit from this?”
“I have tried and Google does not
work”
“It costs too much”
“I don’t have time for something
new”
5

6. 6
We have 7 tips to
help you!

7. 7#1: Be Global
■ AdWords provides global reach at a low cost
■ Select countries from the Traffic Estimator Tool
based on search volume (demand)
■ Split campaigns per country, have 1 for each
high demand country and a Rest of World for
low demand countries
■ Translate your website (or just landing page)
and your campaign keyword & text ads

8. 8#2: Be Everywhere
■ Use Remarketing to brainwash your potential
customers with your presence everywhere
■ People who have completed a form or
browsed around heavily on your web site are
HOT leads, other visitors are just passive leads
■ Bid aggressively on HOT leads for 30 days,
then reduce bids
■ Use frequency cap (up to 6 per day) so you
don’t annoy people

9. 9
#3: Be Specialized in
Search
■ Use a long list of targeted keywords in the
Search Network, have text ads that match
them.
■ You will have lower volume of searches but
higher relevance in your leads
■ Always bid for your brand name

10. 10#4: Be Clever in Search
■ Use Search Remarketing. A new feature.
■ Bid higher for keywords searched by past
visitors
■ Bid for certain generic keywords only when
searched by past visitors ( &προφιλ προφιλ
μ )αλου ινίου
■ Exclude people who have visited & bounced

11. 11
#5: Use the power of
Display
■ Target people who don’t know they need you!
■ Use Contextual Targeting to appear in websites
that talk about a related topic
■ Appear in blogs, forums, industry news sites
■ Place a banner with a compelling call to action
■ Offer a reward in return (industry solution e-
book, free trial etc)

12. 12
#6: Track your Leads like
a Pro
■ Integrate your website form with your CRM, so
that you know which leads are more valuable
■ Track your phone calls, so that you track the full
effect of your campaigns (different phone per
campaign or keyword in some cases)
■ Measure Pre Sale KPIs: Cost per Lead, Cost
per Valuable Lead, Cost per Meeting, Cost per
Proposal

13. 13#7: Give it love & time
■ B2B sales cycles are long processes, give your
campaign adequate time
■ Don’t wait too long! Evaluate your pre sale KPIs
on a weekly or monthly basis.
■ Adapt your offering if pre sale KPIs show low
response

14. 14Thank you!
Questions Now? Ask.
Questions Later?
info@allthingsweb.gr