2. Indianink is born out of creative spirit and a unique
sensibility of innovation in fashion
combined with functionality.
3. ABOUT: Indianink
The brand is for the new age Indian woman
who takes on the world with confidence and style and yet rooted at home and traditional.
ENERGETIC
DETAILED DESIGNS
CONTEMPORARYPORTRAYS STRENGTH
FEMININE
GAMUT OF STYLES
HIGH QUALITY
UNIQUE DESIGNS
ROOTED TO OUR CULTURE
4. BRAND CONSTRUE
ESSENTIAL WEAR
1It's comfort driven, relaxed
silhouettes, stylish, aspiring
designs & textures, confident
layout
2CULTURAL ROOTS
Global yet Ethnic in style
Stylish yet traditional but
experimental
3 CONTEMPORARY FASHION
Very edgy, experimental, flamboyant,
innovative, young, fresh, confident
& distinctive
5. MARKET SEGMENTATION
Ethnic brand for the Fashion
conscious, contemporary,
independent woman.
Mid to Premium Pricing Strategy.
Innovation and Quality being the
prime focus.
Competitive Pricing
Mix n Match Rs. 499 to Rs. 1,899
Salwar Kameez sets – 2699-3999
Age Group: 18-35 years
A Student, A Homemaker, A working
mother, A dedicated wife who wants
to be updated with current fashion
trends, well travelled and fashion conscious
POSITIONING
TARGET
AUDIENCE
PRICING
