The Coca-Cola hosted an event in Índia with the participation of its franchisees. The event had cutting-edge technology to maximize the data analysis and the return of investment. A success case of InEvent!

1. How did Coca-Cola integrate all stages of the event
for its bottlers in India?

2. One System
Conference 2017
An event for Coca-Cola India main franchisees, the Bottlers,
had its edition in January 12th and 13th, 2017 in India.
The event goal was to get together all franchises from India
to unite, act and grow into an one single system.
The event was attended by the president of Coca-Cola
Pacific, Coca-Cola India, executives of Coca-Cola Asia and
more than 250 bottlers.

3. Needs
The goal of Coca-Cola was to bring innovation
to the event and automate all processes.
In addition to that, they also wanted an
efficient application with good usability for the
attendees.

4. In order to make the attendees management easier,
we offered the OnSite service for this event. OnSite
provides local support, with our local team operating
the mobile platform and technologies such as
beacons, NFC and registration in order to ensure all
stages and information during the event.
Solution:
OnSite
OnSite

5. The mobile platform was customized with the logo and
information to fit the event’s needs, simplifying the
management processes and thinking about user
experience.
Configurations and mail automation were set up in
order to send custom forms for the attendees to
register and to download the app.
Plataforma Mobile
Solution:
Mobile Platform

6. The technology was used to improve the efficiency of
all attendee’s check-ins.
Days before the event notifications were sent by the
Coca-Cola’s event app aiming to confirm the presence
of each pre-registered guest list in a quick and custom
fashion.
Solution:
RSVP
RSVP

7. Solution:
Registration
After the registration, the attendees received the
password to access the app, ensuring the security and
privacy of the attendees when sharing relevant
information.
Additionally, in this event tablets and printers were sent
in order to make the registration process quicker.
Registration

8. Solution:
Analytics
Live statistical data were placed in order to easily
measure the event ROI during and after the event.
Each booth had a set goal for their target audience.
When the target audience stopped by they were
presented with a gift.
Analytics

9. Solution:
Beacons e NFC
Technology used for management and control of the
registration process very quickly and easily. In addition to
reducing the risks of event access fraud, it monitored the
average time which each participant stayed in the
booths, talks and presentations of the event.
Display screens were used to show the technology
present during the event. The director presented which
were the most visited booths using our beacon
technology.

10. Numbers of event
948Chat messages
318App Downloads
33696Networking access

11. Attendees and event organizers engaged to the
app as the main mean of communication and
exchange of information.
Benefits of using the solution
Monitoring presence of
attendees on booths.
Automated enrollment and check-in.
Real-time and easier ROI
analysis.

12. Testimonials
Great working with you guys!
Koteshwar L N
Director - Operations & Marketing, Coca-Cola India Pvt. Ltd.t

13. Prepared to innovate your event?
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