AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, SMS messages, and push notifications from MobilePush. Salesforce Admin Group, Dhaka, BD arranged this event with Marketing Champion guest, Mr. Pankaj Namdeo. We saw some Demos and there was a Quiz competition on Marketing Cloud at the end of the Event. Both Admins & Devs were encouraged to join the event. ***Certification vouchers were given!!!

1. AMPscript BASICS
Pankaj Namdeo
@mess_edUp
https://www.linkedin.com/in/pankajnamdeo/

2. Happy Poush Sangkranti or Sakrain

3. Agenda
Programmatic languages in SFMC
Syntax of AMPscript
Use cases for AMPscript
Examples of AMPscript
Demo Time

4. What, Why & How of AMPscript
What is AMPscript
AMPscript is Salesforce Marketing Cloud's proprietary scripting language, available for
use in Email messages, Landing pages, SMS messages, and Push messages.
It is one of the language for Salesforce Marketing Cloud use cases. Use cases can span
from simple personalization to moving around larger amounts of data.
Since AMPscript can interact with most every facet of Marketing Cloud, it's a good
general-purpose tool to accomplish tasks within messages or landing pages.

5. What, Why & How of AMPscript
Use cases of AMPscript
● Personalize emails using subscriber or contact data e.g. Names, city, DOB etc
● Create complex, highly dynamic emails using conditional logic.
● Add real-time information to emails such as date or time.
● Track impressions.

6. Personalization strings
A personalization string lets you insert subscriber attributes, such as subscriber name, into
your emails. Personalization strings can appear in the subject line, preheader, or in the
content of the email. You may hear personalization strings referred to as merge fields or
substitution strings.
Email
Date, Setting, job & subs data
Email URL
Profile centre, VAWP, Un subs links

7. Category of AMPscript functions

8. Order of Execution
● Interpreted language
● Order of Execution in Email
○ Pre header
○ HTML body
○ Text body
○ Subject

9. What, Why & How of AMPscript
Types of AMPscript
● Inline AMPscript
%%=function goes here=%%
● AMPscript block
%%[
Code goes here
]%%
● AMPscript tag
<script runat=server language=ampscript>
Code goes here
</script>

10. What, Why & How of AMPscript

11. What, Why & How of AMPscript

12. What, Why & How of AMPscript

14. AMPscript Functions -Date functions
%%=Now()=%%
%%=Now(1)=%%
%%=Format(Now(), "MMMM d, yyyy")=%%
%%=FormatDate(Now(), "MMMM d, yyyy")=%%
%%=DateAdd(@today, '30','D')=%%
%%=DateDiff(@today, @tomorrow, 'D')=%%

15. AMPscript Functions - Misc functions
%%=Trim(' hobby ')=%%
%%=Replace(@footer, '2020', '2021')=%%
%%=Length(@password)=%%
%%=Substring(‘1234567890’, 7, 4)=%%
%%=Indexof(@over18, “adult”)=%%

16. AMPscript Functions - Maths function
Add function
%%=Add("10","20")=%%
Subtract function
%%= Subtract("10","20")=%%
Multiply function
%%= Multiply ("10","20")=%%
Divide function
%%= Divide("10","20")=%%

17. AMPscript Functions - For Loop function
FOR @i = 1 TO 10 DO
/* Code goes here */
ENDIF
NEXT @i

18. AMPscript Functions - Lookup functions

19. AMPscript Functions - Data extension function
%%=Lookup('NTOProducts', name, 'price', 54.95)=%%
%%=LookupRows('NTOProducts', name, Leap Wireless Earbuds)=%%

20. Demo Time

21. ধন্যবাদ