This document discusses the need for businesses to act like digital startups by embracing principles like moving fast over perfection, prioritizing digital assets over physical infrastructure, focusing on platform businesses over linear models, and solving problems at a global scale. It emphasizes that in order to become a radically digital business, companies must react to changes, rebound from failures or challenges, and reimagine their business through initiatives like partnerships, reinventing brands, or civic technology projects. The document suggests that reacting, rebounding, or reimagining are critical responses for businesses, and asks which one is most important.

1. 3
3

3. RADICALLY DIGITAL =

4. YOU NEED TO ACT LIKE A
DIGITAL STARTUP

5. SPEED beats PERFECTION
BITS-AND-BITES beats BRICK-AND-MORTAR
MARGINAL COST beats VARIABLE COST
PLATFORM BUSINESS beats LINEAR BUSINESS
BILLION-PEOPLE-PROBLEM beats MARKET-BY-MARKET-NEED

6. REACT REBOUND REIMAGINE

7. REACT

8. REACT
CO-OP

9. REBOUND

10. REBOUND
NIKE

11. REIMAGINE

12. REIMAGINE
THE CITY:
SIDEWALKWIDTHS.NYC

13. REACT REBOUND REIMAGINE

14. IS THE FOUNDATION
TO BECOMING A RADICALLY
DIGITAL BUSINESS.

15. REACT
REBOUND
REIMAGINE
WHICH OF THE
THREE
RESPONSES
DO YOU FIND
BUSINESS
CRITICAL
?