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Visit a LAND
Experience a CULTURE
Nordic: The Finnish Definition
•   Way of life
•   Finnish History
•   Finnish Culture
•   National Heritage
•   4 Sports:
       •   Nordic Skining
       •   Biathlon
       •   Nordic Combined
       •   Ski Jumping
SKI FINLAND Resources
National Sites
Resort Resources
Finnish Ski Track Philosophy
•   ”Every mans right” to access nature
•   Tracks are for everyone
•   Fun and among friends
•   Skiing is a cultural and natural affair
•   Should promote Finnish way of life:
    – Natural
    – Simple
    – Comfortable
Nordic Business Vuokatti
• Nordic ski is not a Business!
• Nordic Ski Serves Business:
  – Cafes
  – Hotel
  – Innovation
  – New Market Segments
Nordic Business & Promotion
• Sell a culture not a Sport
• ”Exotic” Destination”
• Amateur Competitions
      •   FIS
      •   Loppet
      •   ”Le Tour”
      •   Camps
    SKI for ALL – Ridderennet Venner
    (New 2012- Creation of Intl. Organization
    Seeking Venues around the world)
Communication by Image
• Snowpolis & Latupolis(Trackpolis)
  – 1€ per room/overnight = Free ski
• ”SNOW-HOW” – There is no business like
  SNOW BUSINESS!!!
  – Snow Storage technology
  – Indoor Facilities
  – Rollerski
Kiitos ja Tervetuloa Suomessa
Danny Silva – Development Manager
Kainuun ETU / Snowpolis
Kidejuja 2
88610 Vuokatti
danny.silva@snowpolis
+358 440 358 337

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Nordic finland

  • 2. Nordic: The Finnish Definition • Way of life • Finnish History • Finnish Culture • National Heritage • 4 Sports: • Nordic Skining • Biathlon • Nordic Combined • Ski Jumping
  • 5. Finnish Ski Track Philosophy • ”Every mans right” to access nature • Tracks are for everyone • Fun and among friends • Skiing is a cultural and natural affair • Should promote Finnish way of life: – Natural – Simple – Comfortable
  • 6. Nordic Business Vuokatti • Nordic ski is not a Business! • Nordic Ski Serves Business: – Cafes – Hotel – Innovation – New Market Segments
  • 7. Nordic Business & Promotion • Sell a culture not a Sport • ”Exotic” Destination” • Amateur Competitions • FIS • Loppet • ”Le Tour” • Camps SKI for ALL – Ridderennet Venner (New 2012- Creation of Intl. Organization Seeking Venues around the world)
  • 8. Communication by Image • Snowpolis & Latupolis(Trackpolis) – 1€ per room/overnight = Free ski • ”SNOW-HOW” – There is no business like SNOW BUSINESS!!! – Snow Storage technology – Indoor Facilities – Rollerski
  • 9. Kiitos ja Tervetuloa Suomessa Danny Silva – Development Manager Kainuun ETU / Snowpolis Kidejuja 2 88610 Vuokatti danny.silva@snowpolis +358 440 358 337