1. 2011 PROGRAMME
7 – 8 February | CCD Congress Center Düsseldorf
EVENT ORGANISERS
PRESENTING PARTNER LOUNGE PARTNER PREMIUM PARTNERS
Information to be found at www.spobis.com
2. Conference news
Presenting Partner*
TÜV Rheinland the Presenting Partner at SpoBiS 2011
The Technische Überwachungs-Verein (TÜV) Rheinland has secured itself the top package for the SpoBiS. One of Germany’s
most renowned and respected companies is to assume the role of Presenting Partner at the upcoming event.
The TÜV Rheinland is a globally-active corporation whose professional sports industry. Services range from economic
business activities extend from the mobility and industrial and technical to organisational and legal aspects, with envi-
sectors to product testing and consulting. The business figu- ronmental and social issues also taken into account. Examples
res also make this clear: annual turnover of around 1.2 billion include security in stadiums and at events, management to-
euros and a total of 14,000 employees at 500 locations in 61 pics, promoting young talent, and compliance issues.
countries on all continents. Around 50 per cent of turnover
is already generated outside the core German market, which
requires over 220 locations alone – and counting. The TÜV
Rheinland wishes to use the Presenting Partner role at the Further information at:
SpoBiS to kick-start expansion of its existing activities in the www.tuv.com
Meet the top speakers
Speakers at the event include:
Steven Althaus, CEO/Chairman, Publicis Germany
and Austria | Carsten Buhl, Senior Project Manager,
Carlsberg | Utz Claassen, Member of the Supervisory
Board and Shareholder, R.C.D. Mallorca | Rinat
Dasaev, Representative of the Russian 2018 FIFA
Football World Cup™ Bid | Bernd Daubenmerkl,
CEO, Eurosport Deutschland | Emanuel Macedo de
Medeiros, CEO, EPFL | Nikolay Fomenko, President,
Marussia Motors | Nick Fry, CEO, Mercedes GP Petro-
nas | Jürgen Klopp, Trainer, Borussia Dortmund |
Carsten Maschmeyer, CEO, MaschmeyerRürup AG
| Frank Rutten, CEO, Eredivisie | Carsten Schmidt,
Chief Officer Sport, Ad Sales & Internet, Sky |
The leading figures in the sports business industry shall once again Christian Seifert, Chairman of the Board, German
convene at the SpoBiS, which will take place in Düsseldorf from 7-8 Fe- Football League (DFL) | Erwin Staudt, President,
bruary, 2011. From sporting legends to media decision-makers to industry VfB Stuttgart | David Taylor, CEO, UEFA Events
representatives, the abundance of national and international top speakers SA | Zastrow Hartmut, Executive Board Member,
is extremely impressive. A variety of topics and top-quality content will be SPORT+MARKT
presented to guests at the largest sports business conference in Europe.
Less is more: 14 special interest forums Upcoming international major events
covering all the key industry issues introduce themselves at the SpoBiS
The SpoBiS is taking advantage of its relocation to Düssel- Not only is the SpoBiS the get-together for the German
dorf to reduce the number of forums, thus further enhancing sports business industry, it also has an increasingly interna-
the programme’s quality. tional orientation.
According to the motto of ‘More is less’, the number of forums A great many international speakers and major events there-
has been reduced from 20 to 14. Identification of strategically- fore also feature in the 2011 programme. The “International
important topics far in advance guarantees that all aspects Sports Preview” forum once again reflects this development.
relevant to the sports industry such as media, sponsoring and Also on the agenda are the London 2012 Summer Olympics,
legal aspects are covered. The fact that a reputable partner the 2012 UEFA European Championship, the 2011 and 2013
could be found for each forum is a clear indication of the new Universiade international multi-sport events, and the 2014,
concept’s appeal. 2018 and 2022 FIFA Football World Cups.
2 www.spobis.com
3. Conference news
UEFA Events boss presents central marketing concept for first time
David Taylor, the CEO of UEFA’s marketing subsidiary UEFA Events SA, will provide Welcome address
exclusive insights into the planned central marketing of media rights for the World Cup
and European Championship qualifying matches, and discuss the effects on German
marketing with legal experts and representatives from the media and agencies.
Düsseldorf
Hardly any other topic in the sports industry is currently causing as much of a stir is a city of
as the Union of European Football Associations’ planned central marketing of the sport. Over
television rights for the World Cup and European Championship qualifying matches. 380 of the
Primarily responsible for realisation of this project with an estimated revenue poten- city’s regi-
tial of up to one billion euros stered clubs
is David Taylor. The CEO of are dedicated
UEFA’s marketing subsidiary, to popu-
UEFA Events SA, will introduce lar sports.
SpoBiS attendees to the new Countless
strategy. volunteers
ensure an en-
During a discussion round, the vironment in
marketing model planned for which every-
2014 onwards and the budget one and anyone can get involved
figures UEFA is basing this on in sporting activities. Whether it
shall then be subjected to a cri- be hockey, football or canoeing, in
tical examination. Among those Düsseldorf it is easy to participate
to also get involved in this in one’s sport of choice. In this
discussion round are Michael setting, excellence also thrives in
Lina, Head of Sports Marketing, other sectors too. The new Medi-
ARD Sales & Services (AS&S); enHafen business district built in
Robert Müller von Vultejus, Ma- the former commercial port offers
naging Director, UFA Sports; media experts and creative minds
Henner Höper, Marketing Di- a unique location. The Sportagen-
rector, Bitburger; Denni Strich, tur Düsseldorf GmbH and CCD
Congress Center Düsseldorf per-
Marketing Director, German
fectly complement this.
Football Association (DFB);
and Harald Kahlenberg, Lawyer,
At an international level, Düssel-
CMS Hasche Sigle.
dorf is a highly-regarded confe-
rence and trade-fair city. We will
gladly deploy all our experience
and expertise when the interna-
Lounge Partner* Orgatech to outfit the SpoBiS lounge tional sports business industry
convenes here from 7-8 February.
Orgatech is the exclusive Lounge Partner for SpoBiS 2011. The globally-active spe- A great many top industry players
cialist for rental furniture and floor coverings will supply all the interiors for the spa- will attend the event again in 2011,
cious 185m2 lounge. and interesting speeches, presen-
tations and discussions will intro-
Orgatech wishes to use this venture to enhance its prominence in the sports business duce exciting new perspectives
industry, and to present its extensive product range for professional sports events for the future.
in greater detail. As part of the agreement,
Orgatech will provide all SpoBiS participants I would like to extend a warm wel-
with ample space for networking in a stylish come to all SpoBiS participants
setting. and wish you all an extremely suc-
cessful stay here in Düsseldorf.
Over the past few years, Orgatech AG has
grown to become one of the largest suppliers of rental furniture in Europe, and now Best wishes
has over 25 years of experience in the provision of seating and floor covering ser-
vices for companies, trade fairs and a variety of major events. The company has also
successfully made a name for itself internationally in the field of sports through its Dirk Elbers
role as supplier for Formula 1. Orgatech’s clients to date range from major organisa- Lord Mayor, City of Düsseldorf
tions such as Audi, Deutsche Bahn and Mercedes-Benz, to political parties like the
CDU and SPD, to legendary rock band, The Rolling Stones, during one of their perfor-
mances in Germany.
Further information at:
www.orgatech-ag.de
* The partner is responsible for this article’s content.
www.spobis.com 3
4. Conference news
Premium Partner* Tumultuous year ahead
From a legal point of view, 2011 is going to be a tough year. Law firm CMS
Hasche Sigle is preparing for a high demand for consulting services from the
sports business industry.
The sports business is becoming increasingly professional, German Football League (DFL), which will also be conside-
the sums of money involved forever greater, and the need for red during the forum presented by CMS Hasche Sigle, to the
legal counsel accordingly high. This will become clear in 2011. subject of compliance. “This involves far more than just the
A great many experts share this opinion, hence it should come hospitality issue,” Cording explains. “The compliance issue is
as no surprise that a whole series of legal issues occur to Se- cropping up everywhere in the sports business.” Not only the
bastian Cording, sports rights expert at CMS Hasche Sigle, sensational corruption scandal several FIFA employees are
for the year 2011, each of which is sure to provoke discussion. currently embroiled in highlights this.
From the sports betting market, where it looks like a licensing
model will be introduced (as things currently stand in early Further information at:
December 2010), to the possible case of the 50+1 rule in the www.cms-hs.com
Seifert, Rutten and colleagues discuss the sports rights marketing revolution
Different media genres are continuing to fuse, and broadcasting forms such as IPTV and web TV are becoming increasingly
important in sports rights allocation procedures.
Media corporations such as Google, Google and Apple recently announ-
Apple and Yahoo could well be the ced their plans to bring their own TV
next big players in upcoming bid subsidiaries onto the market. The de-
proceedings. The Indian Cricket Pre- mand for value content is therefore
mier League (IPL) gives something likely to increase even further. The si-
of a foretaste of the sports media gnificance of all this to the marketing
world of tomorrow. Google subsi- of sports rights shall be discussed in
diary YouTube broadcasts the cricket a star-studded discussion round with
matches live online for example. The Christian Seifert, CEO of the Ger-
marketing revenue is shared. This man Football League (DFL), and his
year, Google competitor Yahoo se- Dutch counterpart, Frank Rutten. The
cured itself a comprehensive media Dutch league recently launched its
package with the English Premier own television channel. Jean-Pierre
League for 10 million euros per Hugues (CEO, LFP) and Charles Clas-
season. And this may well only just sen (ESPN) have also been invited to
be the start: participate in the discussion.
Premium Partner* EUROSPORT remains committed to growth
From the FIS Alpine World Ski Championship and FIFA Women’s World Cup to the Australian and US Open: with the start of
the 2011 sporting year already upon us, the EUROSPORT team is again gearing up for a major media operation. At the SpoBiS,
CEO Bernd Daubenmerkl will take a look behind the scenes of multimedia platform marketing.
While the international sports channel once again shows that again proved the future-oriented
event marketing can drive television business with its conti- approach of this long-standing
nual development of the marketing platform for FIA WTCC SpoBiS Premium Partner. EURO-
and Intercontinental Rally Challenge (IRC), the company is SPORT sees itself as a driver of
already increasing the number of events established in this innovation and wishes to supply
separate business area. The business model is clear: an event users with information regardless
or association uses the European network’s platform, and the of location. Live coverage and the
broadcaster benefits from top-quality programme content, very latest sports news: the future
ensuring that a competition is optimised in its entirety by of sports media has long since begun.
means of its organisational expertise and strategic partners.
The sports channel continues to focus on innovation strate-
gies in the refinancing of its top-quality programme. The suc- Further information at:
cessful launch into the age of HD and mobile media recently www.eurosport.yahoo.de
4 www.spobis.com
5. Conference news
Premium Partner* Racing in their blood and horsepower for sponsorship
The premium partnership between the SpoBiS and the IFM Sports Group is a long-
standing tradition. In 2011, the partners begin a new chapter: IFM Sports is to present a
forum on motor sports at the SpoBiS. The Karlsruhe-based company will thus give one
of the most important platforms in the sports business industry a stage.
The particular appeal of motor sports sponsorship lies in its international orientation. In
addition to Formula 1, the IndyCar Series, and the Moto GP, the subject of brand partner-
ships shall be considered. IFM Sports has invited leading specialists to Düsseldorf for this
event including Tom Moser (Just Marketing International/JMI), Nigel Geach (IFM Sports
Marketing Surveys), Mike Kelly (Phillips-Van Heusen/IZOD) and Florian Kurz (Porsche
AG). The forum will conclude with a discussion round with key Formula 1 sponsors.
The IFM Sports Group is the leading international service provider for research and con-
sulting in sports marketing and communication. With its services and integrated solutions
comprising media analysis, market research and consulting, IFM Sports makes a signi-
ficant contribution to making sports market participants even more successful.
Further information at:
www.ifm-sports.com
Premium Partner* SPORT+MARKT provides top research and consulting services
It has now been almost one year since SpoBiS 2010, a year in which discussions about the measurability of sponsorship have
been discussed at length. Innovative areas of research such as neuromarketing, eye tracking and social media have delivered
new and enlightening insights. SPORT+MARKT is always on the ball and forever up to date on the discussion.
For the Cologne-based researchers As a long-standing SpoBiS Premium
and consultants, it is primarily a matter Partner, SPORT+MARKT will continue
of providing clients with reliable and its commitment in 2011, and will gladly
relevant results. They think little of the be on hand at their exhibition stand
overly heated debate on the neuromarketing “revolution” in to discuss any questions on sponsorship that conference at-
sponsorship propagated on several occasions. Accordingly, tendees may have. In addition, the Cologne-based company
Head of Project Management Jens Falkenau also does not see shall also host its own forum at the SpoBiS entitled “Football:
the status of sponsoring research at a crossroads: “It is remar- Communication potential of tomorrow”. SPORT+MARKT has
kable how much attention sponsorship research is currently invited representatives from Carlsberg, Liverpool FC, Sky and
receiving. It is an indication of the significance of scientific Hyundai Germany to provide insights into successful sponso-
findings. We are following this very closely, and have been ring strategies and the trends in the football industry.
actively involved in a great many projects for our clients for
many years now. It is important to translate the findings into
practical expertise – factually and without heated discussions. Further information at:
And we do this on a daily basis.” www.sportundmarkt.com
Big get-together and after-work party
Making new contacts and nurturing existing ones is one of
the key aims of many visitors to the SpoBiS. The two-day in-
dustry get-together provides the optimal conditions for this.
In 2011, there will again be a great many opportunities to net-
work on both conference days. At the end of the first day of
Europe’s largest sports business meets, the event organisers
again invite conference participants to a traditional get-
together at the new venue in the CCD Congress Center Düs-
seldorf. Attended by over 1,000 industry representatives, this
is the must-attend event of the year for many sports business
decision-makers. On the second conference day, the industry
event provides additional opportunities to expand one’s net-
work in a pleasant ambiance during the after-work party.
* The partner is responsible for this article’s content.
www.spobis.com 5
6. Conference news
Awards ceremony
BMW, winner of the 2010 Sports Marketing Award
2011 Sports Marketing Award
The Sports Marketing Award shall be conferred at the SpoBiS for the se- » The 10 nominees for the 2011
venth time in 2011. The Europäische Sponsoring-Börse (ESB) has put to- Sports Marketing Award
gether an extremely competent jury, who will select what they consider
are the best three marketing concepts. • Fan Club Deutsche Post
BBDO live
The response from countless agencies, clubs, associations and companies,
who submitted a marketing concept for consideration, provides a clear • New Footballstar - Talent contest for professional footballers
indication of the coveted Sports Marketing Award’s prestige. A total of 22 DAVITASPORTS
concepts that could not be more diverse were submitted to ESB, ranging from
• FSV Mainz 05: First climate-neutral football club in the German
a CSR project to a media sponsoring campaign to a club concept. The wide Bundesliga – supported by ENTEGA
variety of applications promised an exciting battle for the award from the DDB Entertainment
offset. Following preliminary screening, ten concepts were nominated and
the prestigious jury was then faced with the difficult task of shortlisting • LIGA total! - The personal live webcast
three marketing concepts from the many top-quality projects. Deutsche Telekom
• “Neue Sporterfahrung” (“New Sporting Experiences”) corporate
Comprising members from different industry sectors, the jury will ensure sponsorship initiative
a fair, objective and competent evaluation of the concepts submitted. The DO IT!
eleven jurors are: Tom Bender (CEO, German Football League – DFL),
Prof. Dr. Christoph Breuer (German Sport University, Cologne), Marcel • 77,803: the opening game of the 2010 IIHF World Championship
Cordes (Executive Board Member, SPORT+MARKT), Prof. Dr. Michael Infront Sports & Media
Dinkel (Baden-Württemberg Cooperative State University), Dr. Oliver
• Braun and Porsche – a brand partnership with roots in motor sports
Graßy (CEO, IFM Sports Group), Prof. Dr. Hermanns (Seeburg Castle Pri- Porsche
vate University), Dirk Huefnagels (Global Head of Marketing and Retail,
Unicredit Group), Prof. Dr. Alfons Madeja (Künzelsau University of Applied • Readybank and Christoph Metzelder – the “Zukunft Jugend”
Sciences), Werner Starz (Director of Marketing & Communication, Euro- commitment to young people
sport Media GmbH), Prof. Dr. Torsten Tomczak (University of St. Gallen), Readybank
Olaf Markhoff (Head of Corporate Communications, Nike AGS Region/ • BVB Fan Phone – The BVB 09 mobile phone tariff with additional
Western Europe). features for real fans
RESULT Sports
The three finalists for the 2011 Sports Marketing Award will be announced
by the committee on January 17. The finalist with the best sports marketing • Coca-Cola FIFA World Cup campaign: “Mach dir Freude auf“ (Coke
concept of the year will then be announced at the SpoBiS itself.
Happiness Player)
W-com
The award entries in overview
1.FFC Düsseldorf 03, 1. FFC Düsseldorf 03 | BBDO live, FC Deutsche Post | BBDO live, Stapler Cup | Constantin Sport Marke-
ting, funny frisch CUP 2010 on SPORT1 | DAVITASPORTS, New Footballstar | DDB Entertainment, FSV Mainz 05 supported by
ENTEGA | Deutsche Telekom, Fußball ist doch ein Wunschkonzert! LIGA total! | DO IT!, “Neue Sporterfahrung” (“New Sporting
Experiences”) corporate sponsorship initiative | FIFA, FIFA Fan Fest | GMR Marketing, Allianz Paralympics commitment | Infront
Sports & Media, world record at the opening game of the 2010 IIHF World Championship | INTERZENTRAL, KulturStadion® of
the 12th IAAF World Championships in Athletics Berlin 2009™ | Laooola Marketing, DFB team book | Mainz 05, 05 class room
| Mutabor Design, brand relaunch – football Bundesliga | Porsche, Braun and Porsche – a brand partnership | RC Deutschland,
Ryder Cup 2018 bid campaign | Readybank and Christoph Metzelder, the “Zukunft Jugend” commitment to young people |
Result Sports, BVB Fan Phone | Roth & Lorenz, Panini World Cup sticker exchange 2010 | TOP Sportmarketing Berlin, www.
berlin-sportmetropole.de | W-com, Coca-Cola FIFA World Cup campaign: “Mach dir Freude auf” (Coke Happiness Player)
6 www.spobis.com
7. Overview
Speakers
Al-Naama Marcel, Roth & Lorenz Hasenbein Philipp, Sportfive Pelzer Nikolaus, DGS Deutsche Golf Sport
Althaus Steven, Publicis Hirschmüller Boris, gordion management Peters Peter, FC Schalke 04
Anders Heinz, Anschutz Entertainment Group Höper Henner, Bitburger Pippig Jürgen, Audi
Appel Andrea, Continental Holzschuh Rainer, kicker Preuß Holger, Johannes Gutenberg University Mainz
Arch Hannes, aerobatic pilot Huber Jörn, pro event live-communication Reuter Claudia, Zaechel International
Bachér Frank, InteractiveMedia Jennings Andrew, Journalist Röttgermann Thomas, VfL Wolfsburg
Behrend Dirk, Deutsche Post Jitlov Viktor, Universiade Kazan 2013 Roth Ulrich, Roth & Lorenz
Bender Tom, DFL Kahlenberg Harald, CMS Hasche Sigle Rotthaus Jochen A., TSG 1899 Hoffenheim
Böcking Volker, Roth & Lorenz Kammerer Michael, 1. FSV Mainz 05 Rupprecht Ines, Coca-Cola
Boeri Michel, Automobil Club de Monaco Kamps Hans-Bernd, tolimit Rutten Frank, Eredivisie
Braun Karl, Mataracan Katzoff Jan, GMR Marketing Schindler Jo, motion events
Breuer Christoph, German Sport University, Cologne Kaulmann Axel, Ladies European Tour Schippers Stephan A. C., Borussia Mönchengladbach
Bruchhagen Heribert, Eintracht Frankfurt Kipper Christian, ARD TV lottery Schmidt Carsten, Sky
Buhl Carsten, Carlsberg Kirchhoff Tobias, TÜV Rheinland Cert, TÜV Rheinland Schöner Markus, CMS Hasche Sigle
Carrijo Jeckle Rafaela, Freelance Journalist Klopp Jürgen, Borussia Dortmund Schröer Carsten, SPORT+MARKT
Claassen Utz, R.C.D. Mallorca Köttker Ralf, German Football Association (DFB) Schultz Hartmut, Hartmut Schultz Kommunikation
Daniel Julia, Forest Finance Group Koller Thomas Michael, BMW Schwamb Heiko, YOC
Dasaev Rinat, SSC Sports & Sales Consulting Konermann Thomas, TÜV Rheinland Cert, TÜV Rheinland Seifert Christian, DFL
Daubenmerkl Bernd, Eurosport Kurz Florian, Porsche Serracanta Pau, Dorna Sports
Deissenberger Thomas, VPRT Kurz Stefan, adidas Stadtfeld Josef, S20
de Medeiros Emanuel Macedo, EPFL Lacher Ulrich, IFM Staudt Erwin, VfB Stuttgart
Denecken Harald, Deutsche Olympische Gesellschaft Lang Matthias, SMC Management Strich Denni, DFB
Deuringer Christian, Allianz Lehmann Jens Taylor David, UEFA Events
Draxler Alfred, Axel Springer Lietsch Fritz, ALTOP Verlag Theuerzeit André, b.a.n.g.
Drinkruth Henrik, CMS Hasche Sigle Lina Michael, ARD SALES & SERVICES Thomas Joachim E., Olympiastadion Berlin
Dürr Christian, FDP Ludwig Stefan, Deloitte Tognoni Guido
Eicher David, Webguerillas Lührs Alexander, Continental Uphoff Christine, Randstad
Elbers Dirk, City of Düsseldorf Mäder Kai, KIA Vandenplas Marc, Summer Universiade FISU
Erdrich Holger, pro event live-communication Maillard Arnaud, Eurosport Vesper Michael, German Olympic Sports Confederation (DOSB)
Fälsch Markus, Deutsche Bahn Maschmeyer Carsten, MaschmeyerRürup Vickery Ben, Populous
Fomenko Nikolay, Marussia Motors May Jürgen, pro event live-communication Wacker Jörg, bwin
Fry Nick, Mercedes GP Petronas Meeske Michael, FC St. Pauli Walterspacher Dirk, Forest Finance Group
Geach Nigel, IFM Sports Marketing Surveys Meisenheimer Daniela, Dell Large Enterprise Weber Susanne, Movimenta Brasil
Genzlinger Heiko, Yahoo! Metzelder Christoph, FC Schalke 04/“Zukunft Jugend” foundation Wenning Rainer, VIP Sportstravel
Gerhardter Anita, Wings for Life Mogg Alexander, Roland Berger Wilfert Arno, PricewaterhouseCoopers
Giehl Wolfgang, Deutsche Post Morariu Octavian, FIRA Wilhelm Axel, Sustainalytics
Gierig Rauno, UniCredit Group Moser Tom, Just Marketing International Wittmann Werner, kicker online
Glander Torben, SID Marketing Müller von Vultejus Robert, UFA Sports Wirtz Michael, KIT Group
Glittenberg Dirk, u.com Nève Eric, Chevrolet Woratschek Herbert, Universität Bayreuth
Gökkaya Sevilay, Citroën Nutall Ian, xperiology Zächel Frank, Zaechel International
Görig Marcus, Global Player Marketing Olbrich Karl, Gahrens + Battermann Zastrow Hartmut, SPORT+MARKT
Goldhammer Klaus, Goldmedia Otto Lars, ORGATECH Mietmobiliar Zimmermann Manfred, cmg
Granell Colin, Visa Europe Owen Matt, Liverpool FC Zimmermann Thomas, SPORT+MARKT
Grassy Oliver, IFM Sports Group Pahl Kai, allesaussersport.de
www.spobis.com 7
8. 7 February, 2011
Main Stage, Day 1
16:00 · Welcome address
Welcome address
Dirk Elbers, Lord Mayor of the City of Düsseldorf
16:15 · Discussion
Marketing vs. sporting achievement: How top athletes strike a balance
between commerce and professional sport
1 Jürgen Klopp, Trainer, Borussia Dortmund
2 Jens Lehmann, former national goalkeeper and TV expert
3 Dr. Steven Althaus, CEO & Chairman, Publicis 1 2
4 Alfred Draxler, Deputy Editor-in-Chief of Bild newspaper, Axel Springer
3 4
17:00 · 1:1 chat
Sponsorship – A management game or business case?
Dr. h.c. Carsten Maschmeyer, CEO, MaschmeyerRürup
17:30 · Laudation
The Sports Marketing Award
Thomas Michael Koller, Head of Sports Marketing & Sales Germany, BMW
18:00 · Keynote
Is the revolution coming? How new players will influence the marketing of sports rights
Alexander Mogg, Partner, Roland Berger
18:15 · Discussion
1 Christian Seifert, Chairman of the Management Board, German Football League (DFL)
2 Frank Rutten, CEO, Eredivisie
3 Charles Classen, Senior Director of Business Development, ESPN (invited)
4 Jean-Pierre Hugues, CEO, LFP (invited)
1 2
3 4
8 www.spobis.com
9. 8 February, 2011
Main Stage, Day 2
14:30 · Discussion
Exclusivity under cost pressure: What is the future of Formula 1?
Nick Fry, CEO, Mercedes GP Petronas 1
Nikolay Fomenko, President, Marussia Motors 2
Hans-Bernd Kamps, CEO, tolimit and Expert for Relationship Marketing in Motor Sports 3
1 2 Andre Theuerzeit, Managing Director, B.A.N.G. and Manager of Nick Heidfeld 4
3 4
15:15 · Speech
Why I invest in football overseas and not in Germany
Prof. Dr. Utz Claassen, Member of the Supervisory Board and Shareholder, R.C.D. Mallorca
15:45 · Discussion
The measurability of sponsorship: Between neuromarketing and day-after recall
Hartmut Zastrow, Executive Board Member, SPORT+MARKT 1
Dr. Oliver Graßy, CEO, IFM Sports Group 2
Prof. Dr. Christoph Breuer, German Sport University, Cologne 3
1 2 Prof. Dr. Herbert Woratschek, University of Bayreuth 4
Josef Stadtfeld, Managing Director, S20 5
Stefan Kurz, Head of Sports Marketing, adidas 6
3 4 5
www.spobis.com 9
10. Overview
Conference Day 1
» MONDAY 7 FEBRUARY, 2011 (CHECK-IN FROM 8:30)
9:30–12:30
Time Forum Page
9:30–12:30 Hospitality (VIP Sportstravel) 12
9:30–12:30 The Olympics (GMR) 13
9:45–11:50 Sport and Sustainability (TÜV Rheinland) 12
10:00–12:10 Sport and Law (CMS Hasche Sigle) 14
10:15–12:15 The Future of Sports Media (Eurosport) 13
12:30–16:00
Time Forum Page
12:30–15:45 Responsibility in Sport (GREENCO2MM | CO2OL) 16
13:00–15:50 Football (SPORT+MARKT) 14
13:15–15:45 International Sports Preview (Orgatech) 15
13:15–14:55 Sport and PR (SID Marketing & Continental) 15
13:15–15:15 Online Sponsoring 2.0 (FUSSBALL.DE | kicker online) 16
16:00–18:45
Main stage 8
FROM 18:45
Get-together
10 www.spobis.com
11. Overview
Conference Day 2
» TUESDAY 8 FEBRUARY, 2011 (CHECK-IN FROM 8:30)
9:30–13:20
Time Forum Page
9:30–13:00 International Motor Sports (IFM) 18
11:00–12:30 Sports Betting (bwin) 19
11:00–12:45 Sports Rights Marketing (ARD SALES & SERVICES) 19
11:30–13:20 Sponsoring and Brands (Roth & Lorenz) 17
14:30–16:45
Main stage 9
FROM 17:00
After-work party
www.spobis.com 11
12. Forums, Day 1 7 February, 2011
» Forum Partner* www.tuv.com
Sport and Sustainability TÜV Rheinland is a leading international service
provider with 14,000 employees based at 500
Facilitator: Philipp Klotz, SPONSORS locations around the world. The organisation’s
preoccupation and central focus is the sustainable development of safety and
quality. TÜV Rheinland believes that social and industrial development is not
possible without technical progress, hence it has been a member of the UN’s
Global Compact initiative since 2006.
9:45 · Keynote From stadium construction to sponsoring: The economic relevance of sustainability in sport
Michael Kammerer, Managing Director, 1. FSV Mainz 05
10:00 · Discussion Michael Kammerer, Managing Director, 1. FSV Mainz 05
Jochen A. Rotthaus, Managing Director, TSG 1899 Hoffenheim
Stephan A. C. Schippers, Managing Director, Borussia Mönchengladbach
10:30 · Speech Credibility, integrity, sustainability: How the sports industry benefits from the TÜV Rheinland seal
Tobias Kirchhoff, Member of the Management Team for TÜV Rheinland Cert GmbH,
TÜV Rheinland
10:50 · Keynote Between volunteer work and medium-sized enterprises: Areas clubs can become more professional in
Michael Meeske, Managing Director, FC St. Pauli
11:05 · Discussion Michael Meeske, Managing Director, FC St. Pauli
Peter Peters, Managing Director, FC Schalke 04
Erwin Staudt, President, VfB Stuttgart
Thomas Konermann, Member of the Management Team for TÜV Rheinland Cert GmbH,
TÜV Rheinland
» Forum Partner* www.vip-sportstravel.com
Hospitality VIP Sportstravel AG is a company of the Zaechel
Group. VIP Sportstravel and Zaechel International
offer unique solutions for sponsors, hospitality cli-
ents and corporations. In addition to travel management, the company port-
folio also includes ticket and guest management, side events, and hospitality
production in addition to marketing implementation. The specific focus is on
all types of sporting events and major events.
9:30 · Speech Hospitality success in golf: The UniCredit Ladies German Open
Nikolaus Pelzer, Managing Director, DGS Deutsche Golf Sport
Rauno Gierig, Key Account Management Germany and Austria Private Banking Identity &
Communication, UniCredit Group
10:15 · Speech Hospitality area third-party marketing taking the example of the Olympic Stadium in Berlin
Joachim E. Thomas, Managing Director, Berlin Olympic Stadium
10:45 · Speech Complete “hospitality and travel” solutions: A review of the 2010 FIFA World Cup and outlooks for the
UEFA EURO 2012
11:15 · Break Rainer Wenning, Managing Director, VIP Sportstravel
Claudia Reuter, COO, Zaechel International
11.30 · Speech How Carlsberg delivers profitable business development with hospitality.
Carlsberg’s five secrets to hospitality success
Carsten Buhl, Senior Project Manager Sponsorships, Carlsberg
12:00 · Discussion What does the future hold for hospitality?
Axel Kaulmann, Commercial Director, LET | Frank Zächel, CEO, Zaechel International
Heinz Anders, Vice President Sales, Anschutz Entertainment Group
Philipp Hasenbein, Managing Director, Sportfive
12 www.spobis.com
13. Forums, Day 1 7 February, 2011
» Forum Partner* www.gmrmarketing.com
The Olympics – Established in 1979, GMR Marketing is a pioneer in the field of
engagement marketing. GMR’s campaigns create emotional
global idea with local relevance brand experiences in the fields of sport, entertainment, lifestyle
and digital media, ensuring clients are addressed personally and
directly. Experience with international brands and markets enables
an innovative approach to engagement marketing issues both in Germany and
worldwide.
The Power of the Olympic Games in reaching consumers all over the world 9:30 · Introduction
Jan Katzoff, Executive Vice President GMR Marketing
Procter & Gamble - The Evolution of a Global Idea to a Local Platform 9:50 · Speech
Representative of Procter & Gamble
VISA - Catching the Olympic Spirit locally and globally – The Power of Athletes 10:20 · Speech
Colin Granell, FIFS Executive Vice President Visa Europe & Head of Partnership Marketing (requested)
A view behind the scenes. Why Olympic Games as global property are 10:50 · 1:1 chat
relevant everywhere in the world
Representative of LOCOG, The London Organising Committee of the Olympic Games and 11:15 · Break
Paralympic Games Limited
The success of Olympic sub-brands globally and locally. The Allianz Paralympics Engagement 11:30 · Speech
Dr. Christian Deuringer, Head of Global Brand Management/Communication, Allianz SE
Critical success factors to activate the global Olympic idea in a locally relevant way 11:50 · Discussion
Prof. Dr. Holger Preuß, Johannes Gutenberg-University Mainz
Representatives of 2 Olympic Games Sponsors
» Forum Partner* www.eurosport.yahoo.de
The Future of Sports Media Eurosport is Europe’s leading sports entertainment platform.
Around 300 million viewers in 59 countries receive the Eurosport
Facilitator: Lukas Stelmaszyk, SPONSOR S and Eurosport 2 channels. Eurosport HD has been broadcast
since 2008; the first Europe-wide live 3D sports broadcast fol-
lowed in 2010. The online network with mobile services such as iPhone apps is
the most important sports portal in Europe. Eurosport is also the number one
organiser and marketer of sporting events such as the FIA WTCC.
Events and platforms in the media mix of the future: A global platform analysis 10:15 · Keynote
based on the WTCC and IRC Eurosport events
Ulrich Lacher, Managing Director, IFM Sports Group
Is global event marketing a TV industry driver? How broadcasters and their partners 10:30 · Discussion
can best arrange their commitment
Bernd Daubenmerkl, Managing Director, Eurosport | Eric Nève, Motor Sports Manager, Chevrolet
Michel Boeri, President, Automobile Club de Monaco | Dirk Glittenberg, Managing Director, U.com Media/Events
Octavian Morariu, Vice President, FIRA AER and President of the Romanian Olympic Committee
Strategic fields of sports media development: New platforms and markets 11:15 · Keynote
Arnaud Maillard, New Media Director, Eurosport
Sports consumers beyond 2.0: Which technologies do they use, which expectations do they 11:30 · Discussion
have of media, and what do they spend their money on?
Arnaud Maillard, New Media Director, Eurosport | Heiko Genzlinger, Deputy Managing Director, Yahoo!
Kai Pahl, Blogger, allesaussersport.de | Heiko Schwamb, Senior Product Manager Mobile Advertising, YOC
Dr. Arno Wilfert, Partner Transaction Services Strategy, PricewaterhouseCoopers
* The partner is responsible for this article’s content.
www.spobis.com 13
14. Forums, Day 1 7 February, 2011
» Forum Partner* www.cms-hs.com
Sport and Law CMS Hasche Sigle is one of the leading German
commercial law firms, employing more than 600
Facilitator: Marco Klewenhagen, SPONSORS lawyers who advise companies active in a whole ran-
ge of fields. Their sports clients include world-class
athletes, (professional) sports clubs, managers, event organisers, marketers,
stadium operators and associations. The law firm’s full-service approach allows
for customised practical solutions to be developed.
10:00 · Speech Lies and deception: Is the sports industry at risk of tarnishing its reputation?
Andrew Jennings, Journalist
10:20 · Speech Compliance: Crisis prevention and crisis management in the sports industry
Dr. Markus Schöner, Lawyer (Partner), CMS Hasche Sigle
10:50 · 1:1 chat The major event bid award process: Criticisms and solution proposals from an insider
Guido Tognoni, former top FIFA and UEFA official
11:10 · Keynote German football Bundesliga investors: Who is getting involved, who comes into question,
how does it all work?
Stefan Ludwig, Senior Manager Sport Business, Deloitte
11:25 · Keynote 2 Dr. Henrik Drinkuth, Lawyer (Partner), CMS Hasche Sigle
11.40 · Discussion Dr. Henrik Drinkuth, Lawyer (Partner), CMS Hasche Sigle
Thomas Röttgermann, Managing Director, VfL Wolfsburg
Heribert Bruchhagen, Managing Director, Eintracht Frankfurt
» Forum Partner* www.sportundmarkt.com
Football – As the leading research and consulting provider in
the international sports business, SPORT+MARKT
Communication Potential of the Future analyses the developments and success factors in
the sponsoring and advertising market. In addition to expertise in market and
Facilitator: Thomas Zimmermann, SPORT+MARKT media research and consulting, clients are offered access to the largest data-
base for sport, sponsoring and communication. The company has over 500
employees working in over 120 countries worldwide.
13:00 · Speech Football goes global: The commercialisation of football in the international context
Hartmut Zastrow, Executive Board Member, SPORT+MARKT
13:15 · Speech The full potential of social media for Liverpool FC
Matt Owen, Community Manager, Liverpool FC
13:45 · Speech Show me the money! Media and football into the future
Carsten Schmidt, Chief Officer Sport, Ad Sales & Internet, Sky
14.15 · Speech Sports brands on the net: The internet metamedium
Dr. Carsten Schröer, Senior Consultant, SPORT+MARKT
14:45 ·Break
15:00 · Speech Football, freaks and beer – yesterday, today and tomorrow:
Carlsberg’s look at using football as a dynamic platform to increase consumer loyalty
Carsten Buhl, Senior Project Manager, Carlsberg
15:25 · Speech FIFA and UEFA sponsoring as an integral component of Hyundai’s marketing mix
A representative from Hyundai Motor Deutschland
* The partner is responsible for this article’s content.
14 www.spobis.com
15. Forums, Day 1 7 February, 2011
» Forum Partner* sid-marketing.de | contisoccerworld.de
Sport and PR – SID Sportmarketing & Communication Services GmbH
is a subsidiary of the Sport-Informations-Dienst (SID).
Three Successful Brands and their The agency offers integral communication solutions for the sports business.
The Passenger and Light Truck Tyres division of Continental
Communication Strategies AG develops and manufactures tyres for cars and vans. The
European market leader in this sector, Continental AG recently signed up as an
Facilitator: Florian Oediger, SPONSORS Official Partner of the DFB-Cup for the 2010/2011 and 2011/2012 seasons.
Continental: The DFB-Cup as an attractive communications platform 13:15 · Speech
Alexander Lührs, Head of Media and PR, Continental
ARD TV lottery: Why a social lottery can benefit from shirt sponsorship as part of its communications strategy 13:35 · Speech
Christian Kipper, Managing Director, ARD TV lottery
Audi and Le Mans: A strong partnership for effective sports communication 13:55 · Speech
Jürgen Pippig, Head of Communications Motor Sport, Audi
Outlook: How companies will ensure successful communication in the future 14:15 · Discussion
Alexander Lührs, Head of Media and PR, Continental
Christian Kipper, Managing Director, ARD TV lottery
Jürgen Pippig, Head of Communications Motor Sport, Audi
Rainer Holzschuh, Editor, kicker football magazine
Torben Glander, Senior Marketing and Account Manager, SID Marketing
Hartmut Schultz, Managing Director, Hartmut Schultz Kommunikation
» Forum Partner* www.orgatech-ag.de
International Sports Preview ORGATECH AG is one of the largest rental furniture pro-
viders in Europe, offering a wide range of brand name
Facilitator: Ian Nuttall, Managing Director, xperiology products, services and logistics, individual leasing con-
cepts, and inexpensive sales offers – all from a single source. The most im-
portant markets include trade fairs/exhibitions and events/conferences. The
price/performance ratio in addition to the quality, availability and design of the
products set ORGATECH apart.
A view behind the curtain of major events – Summer Universiade 2011 & 2013 13:15 · Speech
Marc Vandenplas, Director Summer Universiade, FISU | Viktor Jitlov, Head of Marketing, Universiade Kazan 2013
Movimenta Brasil – What motivates Brazil on the road to the 2014 FIFA Football World Cup™? 13.30 · Speech
Susanne Weber, First Chair, Movimenta Brasil e.V. | Rafaela Carrijo Jeckle, Freelance Journalist, Brazil
Football in Russia: Investment potential at the 2018 FIFA Football World Cup™ 13:45 · Speech
Rinat Dasaev, Partner, SSC Sports & Sales Consulting and Representative of the Russian 2018 FIFA Football World Cup™ bid
Football in Qatar: Expensive fun in the desert, or an attractive investment in a new market? 14:00 · Speech
Boris Hirschmüller, Managing Director, gordion management
14:15 · Break
The future of public viewing: How to motivate the masses 14:30 · Speech
Michael Wirtz, Head of Production, KIT Group
Logistical challenges at international major events taking the example of Formula 1 14:50 · Speech
Lars Otto, Executive Board Member, ORGATECH Mietmobiliar AG
Drawing people together: The future of sports venues 15:10 · Speech
Ben Vickery, Senior Principal, Populous
www.spobis.com 15
16. Forums, Day 1 7 February, 2011
» Forum Partner* www.kicker.de | www.fussball.de
Online Sponsoring 2.0 Kicker online and FUSSBALL.DE are the “football combo”
premium brands of the marketer with the widest coverage,
Facilitator: Lukas Stelmaszyk, SPONSORS InteractiveMedia. In cooperation with t-online.de Sport, they
address over 8 million unique users and are therefore by far
the number one in Germany. The internet portal of Germany’s leading football
magazine and the German Football Association’s 360° football portal show
trends, markets and opportunities on the online pitch that means the world.
13:15 · Speech Internet outlook for 2011: Markets, opportunities, new media. The online sports inventory
David Eicher, Managing Director, Webguerillas
13:30 · Speech Sponsoring 2.0: Essential trends and developments at sponsors and clubs
Karl Braun, Managing Director, Mataracan
13:45 · Speech KIA starts its engines: Online objectives and motivating the FIFA partner
Kai Mäder, Head of Marketing, KIA
14:00 · Speech Deutsche Post: National sponsor wins points online with the Women’s World Cup
Dirk Behrend, Deutsche Post
14:15 · Speech New routes, new media. Live Twitter updates from the national team’s base in South Africa
Ralf Köttker, Editor-in-Chief Internet/Publications, German Football Association (DFB)
14:30 · Discussion The market power of online sports portals: The significance of the internet as an advertising platform
for sponsors and brand name products
Frank Bachér, Managing Director, InteractiveMedia
Werner Wittmann, Head of New Media, kicker online
Representative of a brand name product
» Forum Partner* www.greenco2mm.de | www.co2ol.de
Responsibility in Sport GREENCO2MM is a pro event brand. For the sustainable re-
alisation of brand experiences, pro event develops individual
Facilitator: Holger Erdrich, pro event live-communication environmental management systems for climate-friendly live
communication. CO2OL is the leading climate protection agency
and a brand of the ForestFinance Group. CO2OL creates added
value for sport and sponsors through accepted climate protec-
tion concepts such as GreenMobility and climate neutrality.
12:30 · Keynote How sustainable are the DAX30 companies?
Axel Wilhelm, Managing Director, Sustainalytics
12:45 · Speech Sustainability in Deutsche Bahn’s sponsorship programme
Markus Fälsch, Head of Sponsoring and Marketing Cooperations, Deutsche Bahn
13:15 · Speech Paraplegia must become curable: The social commitment to sport and business
Anita Gerhardter, Managing Director, Wings for Life | Hannes Arch, aerobatic pilot/ambassador
13:45 · Speech 42.195 km for climate protection: Environment management at the BMW Frankfurt Marathon
Jo Schindler, Managing Director, motion events
14:15 · Speech League checker: Mobility concepts in the German football Bundesliga
Jürgen May, pro event live-communication | Julia Daniel, CO2OL ForestFinance Group
14:45 · Award ceremony CSR in Sport Award
15:00 · Discussion Communicating sustainability issues convincingly and effectively
Matthias Lang, SMC Management (keynote) | Fritz Lietsch, ALTOP Verlags GmbH (facilitation)
Harald Denecken, Deutsche Olympische Gesellschaft | Christoph Metzelder, FC Schalke 04,
“Zukunft Jugend” foundation | Jörn Huber, pro event live-communication
Dirk Walterspacher, CO2OL/ForestFinanceGroup | Markus Fälsch, Deutsche Bahn
16 www.spobis.com
17. Forums, Day 2 8 February, 2011
» Forum Partner* www.rothundlorenz.de
Sponsoring and Brands – Roth & Lorenz GmbH is one of the leading consul-
ting agencies for experiential communication in Ger-
The Future of Sponsoring many. Over 65 permanent staff advise top brands such as Daimler, Coca-Cola,
Mercedes-Benz, P&G and T-Systems. The Stuttgart-based agency’s service
portfolio comprises strategic communication consulting, the planning and re-
Facilitator: Florian Oediger, SPONSORS alisation of corporate and public events, creative sponsoring, and POS and PR
measures for brands with an understanding of quality.
Sponsoring of the future: Best practices for brand and image 11:30 · Keynote
Dr. Andrea Appel, Head of Marketing and Pricing, D-A-CH Continental
Sponsoring 3.0: Invest wisely to enjoy manifold benefits 11:50 · Speech
Volker Böcking, Managing Partner, Roth & Lorenz
Marcel Al-Naama, Senior Consultant, Roth & Lorenz
Integral issue management: Smart motivation concepts 12:20 · Question round
What does successful sponsoring of the future look like?
Karl Olbrich, Project Consultant, Gahrens + Battermann
Ulrich Roth, Managing Director, Roth & Lorenz 12:35 · Discussion
Sevilay Gökkaya, Marketing Director, Citroen
Tom Bender, Managing Director, DFL
Ines Rupprecht, Senior Sport & Entertainment Marketing Manager, Coca-Cola
Daniela Meisenheimer, Marketing Manager Central Europe, Dell Large Enterprise
Credit: Getty Images
* The partner is responsible for this article’s content.
www.spobis.com 17
18. Forums, Day 2 8 February, 2011
» Forum Partner* www.ifm-sports.com
International Motor Sports – The IFM Sports Group is the leading international service
provider for research and consulting in sports marketing and
A Platform with Potential communication. With its services and integrated solutions com-
prising media analysis, market research and consulting, IFM Sports contributes
significantly to making sports market participants even more successful.
9:30 · Introduction Motor Sports 2020
Ulrich Lacher, Managing Director, IFM Sports Group
9:40 · Keynote The history, status quo and future of F1 Research
Nigel Geach, Director, IFM Sports Marketing Surveys
10:00 · Speech How we find and work with sponsors in F1?
Tom Moser, Executive Vice President Strategy, Just Marketing International
10:30 · Discussion Partnerships in Formula 1: An outlook
Christine Uphoff, Randstad | Tom Moser, Just Marketing International
Manfred Zimmermann, cmg Client Management Group | Wolfgang Giehl, Deutsche Post
11:15 · Speech The IndyCar Series success story and international growth of the IZOD brand
Mike Kelly, CMO, Phillips-Van Heusen Corporation (invited)
11:45 · Speech Porsche AG: Brand partnerships in motor sports
Florian Kurz, Head of Business Relations, Dr. Ing. h. c. F. Porsche
12:15 · Speech The ongoing success of the Moto GP
Pau Serracanta, Managing Director, Dorna Sports
Credit: picture alliance
18 www.spobis.com
19. Forums, Day 2 8 February, 2011
» Forum Partner* www.ard-werbung.de
Sports Rights Marketing The principal task of ARD-Werbung SALES & SERVICES GmbH
(AS&S) is to act as a marketing interface, mediating between
Facilitator: Philipp Klotz, SPONSORS media (TV, radio, internet) and the advertising market (agencies
and advertising companies). This involves AS&S offering both parties a broad
range of different services and advertising media, perfectly meeting clients’
varied communication requirements.
European football competitions: The role of central marketing 11:00 · Speech
David Taylor, CEO, UEFA Events SA
Will UEFA’s central marketing concept fail because of the German Federal Cartel Office? A legal assessment 11:30 · Speech
Dr. Harald Kahlenberg, Lawyer (Partner), CMS Hasche Sigle
The impact of UEFA’s central marketing concept on the German market 12:00 · Keynote
Michael Lina, Head of Sports Marketing, ARD SALES & SERVICES
David Taylor, CEO, UEFA Events 12:15 · Discussion
Michael Lina, Head of Sports Marketing, ARD SALES & SERVICES
Robert Müller von Vultejus, Managing Director, UFA Sports
Henner Höper, Marketing Director, Bitburger
Denni Strich, Marketing Director, DFB
» Forum Partner* www.bwin.com
Sports Betting bwin is the world’s leading listed online gaming provider, with
more than 20 million registered customers. The bwin Group
Facilitator: Marco Klewenhagen, SPONSOR S has a 50 per cent stake in the German bwin e.K. With its com-
mitment to responsible gaming, bwin sets the standards in the online gaming
industry. Sports sponsoring has been a part of the company philosophy since
it was established in 1997. bwin is currently the shirt sponsor for Real Madrid
and an FC Bayern Munich Premium Partner.
Market development and market potential in the German sports betting industry 11:00 · Speech
Klaus Goldhammer, Managing Director, Goldmedia
New market opportunities from 2012? What’s the next step in the German sports betting market? 11.20 · Discussion
Jörg Wacker, Director, bwin
Dr. Michael Vesper, General Director, German Olympic Sports Confederation (DOSB)
Thomas Deissenberger, Spokesman – betting working group, VPRT
Philipp Hasenbein, Managing Director, Sportfive
Christian Dürr, Floor leader for the FDP, Lower Saxony
Uli Hoeneß, President, FC Bayern Munich (invited)
Emanuel Macedo de Medeiros, EPFL
* The partner is responsible for this article’s content.
www.spobis.com 19
20. SpoBiS Partners
Presenting Partner
TÜV Rheinland is a leading international service provider with
Contact: 14,000 employees based at 500 locations around the world. The
Tobias Kirchhoff company’s preoccupation and central focus is the sustainable
Head of Marketing
development of safety and quality. TÜV Rheinland believes that
social and industrial development is not possible without techni-
TÜV Rheinland Cert GmbH
cal progress. It is exactly for this reason that safe and responsib-
Am Grauen Stein
51105 Cologne, Germany le use of technical innovations, products and systems is crucial.
+49 221-806 1615 TÜV Rheinland has been a member of the UN’s Global Compact
tobias.kirchhoff@de.tuv.com initiative since 2006 and can look back upon an 140-year traditi-
www.tuv.com on headquartered in Cologne.
Lounge Partner
Contact: ORGATECH AG is one of the largest rental furniture providers in
Lars Otto Europe, offering a wide range of brand name products, services
Executive Board Member
and logistics, individual leasing concepts, and inexpensive sales
offers – all from a single source. The product range comprises
ORGATECH Mietmobiliar AG
decorative and functional design elements for temporary living
Schillerstraße 70
71277 Rutesheim, Germany spaces. The product policy is oriented to client usage in the most
+49 7152 6100-0 important markets: trade fairs/exhibitions and events/conferen-
info@orgatech-ag.com ces. The price-performance ratio, the service offerings, quality,
www.orgatech-ag.com availability and product design set ORGATECH apart.
20 www.spobis.com
21. SpoBiS Partners
Premium Partners
Eurosport is Europe’s leading sports entertainment platform. As the leading research and consulting provider in the interna-
Around 300 million viewers in 59 countries receive the Euro- tional sports business, SPORT+MARKT has analysed the deve-
sport and Eurosport 2 channels. Eurosport HD has been broad- lopments and success factors in the sponsoring and advertising
cast since 2008; the first Europe-wide live 3D sports broadcast market for 25 years now. In addition to expertise in market and
followed in 2010. The online network with mobile services media research and strategic consulting, customers are offered
such as iPhone/iPad apps is the most important sports portal access to the largest database for sport, sponsoring and com-
in Europe. Not only is Eurosport number one in international munication. The company has over 500 employees employed
reporting, it is also an important player in the sports business in over 120 countries worldwide. In addition to its headquarters
in the production and marketing of sporting events such as the in Cologne, the company also has offices in Great Britain, Spain,
FIA WTCC and the Intercontinental Rally Challenge (IRC). Italy, France, the Netherlands, Brazil and Singapore.
Contact: Contact:
Tibor Radda Thomas Zimmermann
Commercial Director Head of Marketing, Member of the Management Team
Eurosport Media GmbH SPORT+MARKT AG
Rosenheimerstraße 145 e Luxemburger Straße 299
81671 Munich, Germany 50939 Cologne, Germany
+49 89 958 29 299 +49 221-430 73 166
tradda@eurosport.com Thomas.Zimmermann@sportundmarkt.com
www.eurosport.yahoo.de www.sportundmarkt.com
CMS Hasche Sigle is one of the leading law firms for commercial The IFM Sports Group is the leading international service provider
law, employing more than 600 lawyers who advise companies in for research and consulting in sports marketing and communica-
a diverse range of sectors both in Germany and overseas. Their tion. With its services and integrated solutions comprising media
sports clients include world-class athletes, (professional) sports analysis, market research and consulting, IFM Sports contributes
clubs, managers, event organisers, marketers, sponsors, stadium significantly to making sports market participants even more
operators and national and international associations. The law successful. IFM Sports thinks and operates internationally, with
firm’s full-service approach and associated close cooperation the group adopting innovative approaches with their clients, such
between experts for contract, media, company, financial and tax as with neuromarketing in sports sponsoring and the IFM Spon-
law allow for customised practical solutions to be developed for soring Scorecard. The name IFM has stood for success, creativity
clients. and experience in the sports business for some 20 years now.
Contact: Contact:
Dr. Sebastian Cording Christian Riedle
Lawyer Head of Sales, Member of the Management Team
CMS Hasche Sigle IFM Sports Gruppe
Stadthausbrücke 1-3 Ohiostraße 8
20355 Hamburg, Germany 76149 Karlsruhe, Germany
+49 40 37630-325 +49 721 91260-150
sebastian.cording@cms-hs.com christian.riedle@ifm-sports.com
www.cms-hs.com www.ifm-sports.com
www.spobis.com 21
23. SpoBiS Information
Organisation
» Event venue
Forums
Room Room Room Room Room
19 18 17 16 15
Main stage
CCD Congress Center Düsseldorf
Stadthalle entrance
Address to enter into the navigation system: ing
ter
Rotterdamer Strasse 144 d ca
an
40474 Düsseldorf
tion
hibi
Ex
Get-together Lounge
Presenting Partner
Premium Partners
Check-in
Ground floor entrance
e
Strass
damer
Rotter
» Your partner in Düsseldorf
Special SpoBiS hotel rates, rail and air travel in
addition to city information and sightseeing tours.
Please contact the Düsseldorf experts as soon as possible:
Düsseldorf Marketing & Tourismus GmbH (DMT)
– Business Travel Service –
Tel.: +49 211/172 02-839
Fax: +49 211/172 02-32 21
Email: business@duesseldorf-tourismus.de
Web: www.duesseldorf-tourismus.de/en/business/spobis
www.spobis.com 23
