Infographic created for Microsoft Services, outlining how financial leader, Société Générale, masters its client data and improves efficiencies.

1. Banking on
customer data
using CRM
increases client
service satisfaction
Market outlook
52%
of companies believe their
customer data quality
needs to be improved
48%
of companies do not
have a plan in place to
manage or improve
customer data quality
Société Générale
160K
contacts at 50,000
client organizations
6.189B
in revenues for 2012
12,000
associates in 33 countries
on multiple continents
Source: Data Quality and the Bottom Line, The Data Warehouse Institute;
Société Générale, a financial leader, masters its client data and
improves efficiencies
With its information system central to
intricate customer relationships,
Société Générale teams used multiple
software applications for client
information. They were not intuitive,
ill-suited to banking and finance
vocabulary, and poorly integrated
with the rest of the company’s system.
The Microsoft Services deployment of Microsoft
Dynamics CRM has saved employee time and
increased employee productivity. They now access
multiple tools with a single login; their tools are
more intuitive and their searches more efficient.
The company now has greater control over client
data that is more accessible and less prone to error.
After creating user focus
groups to map the needs of
each business activity, Société
Générale chose Microsoft
Services to deploy its new CRM
system. Microsoft Services
helped them complete the
project in a very short
timeframe—just six months
from needs statement to first
version, and to implement
simultaneous pilots on three
different continents.
“Dynamics CRM helps us to better
organize our work. It helps us manage
our client portfolios better, more
actively, and more consistently. It’s a
real performance lever for cross-selling
between our sales teams.”
—Isabelle Dufex
Head of Institutional Client Relations,
Société Générale
Learn how to gain control over your customer data with Microsoft Services Dynamics Solution