Travel insights.

1. HOW HAS COVID-19 CHANGED THE WAY WE PLAN A
TRIP?
NEW
TRENDS
CREATED BY
COVID-19
of European travellers delayed
vacation because of the
pandemic
51%
of European travellers are
restarting their planning
process
57%
Frequency of vacations Europeans took pre-pandemic
Time since last trip
3%
19%
48%
25%
3%
2%
Monthly
Quarterly
2-3x/year
Yearly
Every few
years
Never
38% 19% 11% 19%
More than
a year
6-12
months
3-6
months
1-3
months
48%
61%
45%
of travellers are booking their
trips closer to their travel
dates
of travellers are planning
trips where they are blending
work and leisure
of travellers are only
interested in flexible
cancellations
Microsoft Advertising
Source: Microsoft Advertising Travel Research Study, Aug 2021 - FR, DE, UK markets

2. Microsoft Advertising
HYBRID WORK AND ITS IMPACT ON
TRAVEL
Hybrid working enables travellers to combine work
and leisure
Traveller insights among Europeans who currently work
remotely
56%
Millennials
50%
GenZ
36%
GenX
32%
Boomers
33%
of Europeans
currently work
remotely
53%
46%
47%
42%
agree remote working gave them the flexibility to
travel more often
say working remotely enabled them to take a
holiday they would not have been able to take if
working on location
say working remotely gave them flexibility to travel
for longer periods
agree remote working allowed them to take or plan
a longer holiday
Source: Microsoft Advertising Travel Research Study, Aug 2021 - FR, DE, UK markets

3. Microsoft Advertising
WHAT WILLL POST-PANDEMIC TRAVEL IN EUROPE LOOK LIKE?
Where Europeans plan to travel How Europeans plan to travel
53%
20%
44%
3%
15%
30%
42%
13% Within Europe
Within UK
Locally
Outside Europe
Source: Microsoft Advertising Travel Research Study, Aug 2021 - FR, DE, UK markets

4. Microsoft Advertising
HOW MUCH MONEY EUROPEAN TRAVELLERS WILL SPEND IN THEIR NEXT
TRIP(€/£)?
GenZ
Millennials
GenX
Boomers
18%
24%
31%
11%
7%
8%
Under 500 500-1K 1K-3K 3K-7K 7K-10K Over 10K
8%
25%
38%
19%
5% 5%
Under 500 500-1K 1K-3K 3K-7K 7K-10K Over 10K
11%
19%
47%
14%
4% 5%
Under 500 500-1K 1K-3K 3K-7K 7K-10K Over 10K
6%
18%
52%
19%
3% 2%
Under 500 500-1K 1K-3K 3K-7K 7K-10K Over 10K
Source: Microsoft Advertising Travel Research Study, Aug 2021 - FR, DE, UK markets

5. Microsoft Advertising. Great relationships start here.
All you need to know to consolidate your recovery and
to satisfy the modern traveller in the post-covid era