This document provides an overview of the International Computer Driving Licence (ICDL) Digital Marketing module. The module covers essential concepts and skills related to digital marketing, including creating a web presence, optimizing content for search engines, using social media platforms, online marketing and advertising, and analyzing marketing campaigns. Upon completion, candidates will understand key digital marketing concepts as well as planning, web presence, search engine optimization, social media, online advertising, and analytics. The module certifies best practices in digital marketing and was developed with input from digital marketing experts worldwide.

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DIGITAL MARKETING
THIS MODULE SETS OUT ESSENTIAL CONCEPTS AND SKILLS RELATING TO THE FUNDAMENTALS OF DIGITAL MARKETING, INCLUDING
CREATING A WEB PRESENCE, OPTIMISING CONTENT FOR SEARCH ENGINES, USING SOCIAL MEDIA PLATFORMS, CARRYING OUT
ONLINE MARKETING AND ADVERTISING ACROSS A RANGE OF SERVICES, AS WELL AS MONITORING AND IMPROVING CAMPAIGNS
USING ANALYTICS.
SYLLABUS
The Syllabus sets out the specific knowledge and skills that make up this module, as informed by input from a
wide range of expert input from the world's leading computer societies and independent subject matter experts.
Download the Digital Marketing Module Syllabus (PDF)
ON COMPLETION OF THIS MODULE THE CANDIDATE WILL BE ABLE TO:
Understand key concepts of digital marketing, including advantages, limitations and planning.
Understand various web presence options and how to select appropriate keywords for search engine
optimisation.
Recognise different social media platforms, and set up and use common platforms.
Understand how effective social media management assists in promotion and lead generation.
Use a social media management service to schedule posts and set up notifications.
Understand various options for online marketing and advertising, including search engine, e-mail and
mobile marketing.
Understand and use analytics services to monitor and improve campaigns.
WHAT ARE THE BENEFITS OF THIS MODULE?
ABOUT ICDL Menu

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Covers the key skills and main concepts relating to digital marketing.
Certifies best practice in digital marketing.
Developed with input from computer users, subject matter experts, and practising digital marketing
professionals from all over the world. This process ensures the relevance and range of module content.
SYLLABUS OVERVIEW
CATEGORY SKILL SET
Digital Marketing Concepts
Key Concepts
Planning
Web Presence
Web Presence Options
Website Considerations
Search Engine Optimisation
Social Media Setup
Social Media Platforms
Social Media Accounts
Social Media Management
Social Media Management Services
Marketing and Promotion Activities
Engagement, Lead Generation and Sales
Online Marketing and Advertising
Online Advertising
E-Mail Marketing
Mobile Marketing
Analytics
Getting Started
Web Analytics
Social Media Insights
E-Mail Marketing and Online Advertising Analytics
SAMPLE TESTS
ICDL Asia provides sample tests to enable potential candidates and employers to understand ICDL Digital
Marketing in more depth and prepare for testing.
Download the Digital Marketing Sample Test

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Please note: Answers are provided for the multiple choice questions of the sample papers, please refer to ICDL
training materials for information on practical tasks.
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