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Managing Fear
Can fear be a constructive tool?
...
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Culture of Fear
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As citizens of ...
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…in all matters…
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…including business.
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𝐸𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐...
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• We nearly all suffer of fear of something
– F...
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Why is Fear Important?
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The Psychology of Fear
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Ablutop...
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The Psychology of Fear
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The Psychology of Fear
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Ablutop...
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The Psychology of Fear
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Ablutop...
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• Unknown
–Technology
–Change
• Own limits
–Dis...
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• Fear can be a paralysing force; blocking
prog...
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• Often quoted
• Rarely read
Meet Dr. W. Edward...
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1. Create constancy of purpose
2. Adopt the new...
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• Two main areas:
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• Childho...
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Medically Overcoming Fear?
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D-c...
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• The MNDA tunes the firing of neurons,
which i...
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• Education
–If you understand the life, motiva...
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–Try to understand why people are afr...
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• What happens when unstoppable force hits
an i...
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• Can fear be completely eliminated?
• Should f...
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Should a force this powerful be stopped,
or can...
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Managing Fear
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• Fear is a powerful force
• Imagine what you c...
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• Fear is a powerful force and needs to be
unde...
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• Sense of urgency
• Vision...
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they...
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emo...
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Management of Fear (Peter Leeson)
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Management of Fear (Peter Leeson)

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We live in a culture of fear. Every day some people are pushing us to be afraid of things, while others are feeding of our fears and anxieties. Fear paralyses us and creates immense problems. In the work place, we are continuously having to struggle with fear of change, fear of technology, fear of losing...

Frequently we are encouraged to overcome our fear or to conquer it. A few people have succeeded in managing fear – this means accepting it, living with it and turning it into a strength.

When is fear a positive force? How can fear be a motivating factor? How do you turn your fear into something which helps and guides you?

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Management of Fear (Peter Leeson)

  1. 1. Premium community conference on Microsoft technologies itcampro@ itcamp14# Huge thanks to our sponsors & partners! 1
  2. 2. Premium community conference on Microsoft technologies itcampro@ itcamp14# Managing Fear Can fear be a constructive tool? ©Q:PITLtd2014 2
  3. 3. Premium community conference on Microsoft technologies itcampro@ itcamp14# Huge thanks to our sponsors & partners! 3
  4. 4. Premium community conference on Microsoft technologies itcampro@ itcamp14# • International association of independent process improvement professionals • Q:PIT means… –Reducing the cost of Quality through Process improvement, Information management and Teamwork Q:PIT Ltd ©Q:PITLtd2014 5
  5. 5. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Director of Q:PIT Ltd • SCAMPI Lead Appraiser and CMMI Instructor • Visiting Scientist with the CMMI Institute • Over 35 years of software engineering • Over 20 years as process improvement professional • Process Improvement experience in Australia, Austria, Belgium, China, Denmark, England, France, Germany, India, Ireland, Japan, Mexico, Morocco, Netherlands, Poland, Romania, Spain, Sweden, Switzerland… Peter Leeson ©Q:PITLtd2014 6
  6. 6. Premium community conference on Microsoft technologies itcampro@ itcamp14# • What happens when an unstoppable force hits an immovable object? Question ©Q:PITLtd2014 7 矛盾
  7. 7. Premium community conference on Microsoft technologies itcampro@ itcamp14# Culture of Fear ©Q:PITLtd2014 8 As citizens of the European Union, Romanians are fully entitled to freely travel and find jobs in all 28 EU member States. The UK Commission for Employment and Skills found there were 655,000 vacancies in the UK between March and July 2013. Figures from a Romanian website that hosts more than 200 recruitment agencies shows 10,367 vacancies advertised by British employers on the website last month. But it looks like Romanians are not in a hurry to come.
  8. 8. Premium community conference on Microsoft technologies itcampro@ itcamp14# …in all matters… ©Q:PITLtd2014 9
  9. 9. Premium community conference on Microsoft technologies itcampro@ itcamp14# …including business. ©Q:PITLtd2014 10 𝐸𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦 = 𝑇𝑜𝑡𝑎𝑙 𝑆𝑎𝑙𝑒𝑠 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 𝑁𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝐸𝑛𝑔𝑖𝑛𝑒𝑒𝑟𝑠 Goal: 15% increased efficiency Yearly reviews, bonuses and promotions are based on whether your organization has met its goals If goals are not met, your departmental budget will be cut
  10. 10. Premium community conference on Microsoft technologies itcampro@ itcamp14# • We nearly all suffer of fear of something – Flying – Falling – Closed spaces – Open spaces – Spiders – Being buried alive – Unemployment – Ageing – Solitude – Loss – Death The Commonality of Fear ©Q:PITLtd2014 11
  11. 11. Premium community conference on Microsoft technologies itcampro@ itcamp14# Why is Fear Important? ©Q:PITLtd2014 12
  12. 12. Premium community conference on Microsoft technologies itcampro@ itcamp14# The Psychology of Fear ©Q:PITLtd2014 13 Ablutophobia Achluophobia Acrophobia Agoraphobia Agraphobia Agrizoophobia Agyrophobia Aichmophobia Ailurophobia AlgophobiaAmychophobia AndrophobiaAnthophobia Anthropophobia Aquaphobia Arachnophobia Astraphobia Atychiphobia Autophobia Automatonophobia Aviophobia Barophobia Chaetophobia Chemophobia Chiroptophobia Chromophobia Chronophobia Cibophobia Claustrophobia Cleithrophobia Coulrophobia Cyberphobia Decidophobia Dentophobia Disposophobia Dysmorphophobia Emetophobia ErgasiophobiaErgophobia Erotophobia Friggatriskaidekaphobia Frigophobia Gamophobia Gelotophobia Genophobia Gerascophobia Gerontophobia Globophobia Glossophobia Gymnophobia Gynophobia Hadephobia Halitophobia Haphephobia Heliophobia HemophobiaHexakosioihexekontahexaphobia Hoplophobia Hylophobia Hypnophobia Ichthyophobia Koumpounophobia Lipophobia MelissophobiaMusophobia Myrmecophobia Mysophobia Necrophobia Neophobia Nomophobia Nosocomephobia Nosophobia Nyctophobia Obesophobia Oikophobia Ombrophobia OmphalophobiaOphthalmophobia Ornithophobia Osmophobia Panphobia Papaphobia Pediophobia Phagophobia Pharmacophobia Philophobia Phobophobia Phonophobia Pogonophobia Pyrophobia Radiophobia Sesquipedalophobia Scopophobia Sociophobia Somniphobia Spectrophobia Stygiophobia Taphophobia Technophobia Tetraphobia Thalassophobia Thanatophobia Thermophobia Tokophobia Traumatophobia Triskaidekaphobia Trypanophobia Trypophobia Turophobia Uranophobia Xanthophobia XenophobiaXylophobia Homophobia Kainotophobia Kakorrhaphiophobia
  13. 13. Premium community conference on Microsoft technologies itcampro@ itcamp14# The Psychology of Fear ©Q:PITLtd2014 14 Ablutophobia Achluophobia Acrophobia Agoraphobia Agraphobia Agrizoophobia Agyrophobia Aichmophobia Ailurophobia AlgophobiaAmychophobia AndrophobiaAnthophobia Anthropophobia Aquaphobia Arachnophobia Astraphobia Atychiphobia Autophobia Automatonophobia Aviophobia Barophobia Chaetophobia Chemophobia Chiroptophobia Chromophobia Chronophobia Cibophobia Claustrophobia Cleithrophobia Coulrophobia Cyberphobia Decidophobia Dentophobia Disposophobia Dysmorphophobia Emetophobia ErgasiophobiaErgophobia Erotophobia Friggatriskaidekaphobia Frigophobia Gamophobia Gelotophobia Genophobia Gerascophobia Gerontophobia Globophobia Glossophobia Gymnophobia Gynophobia Hadephobia Halitophobia Haphephobia Heliophobia HemophobiaHexakosioihexekontahexaphobia Hoplophobia Hylophobia Hypnophobia Ichthyophobia Koumpounophobia Lipophobia MelissophobiaMusophobia Myrmecophobia Mysophobia Necrophobia Neophobia Nomophobia Nosocomephobia Nosophobia Nyctophobia Obesophobia Oikophobia Ombrophobia OmphalophobiaOphthalmophobia Ornithophobia Osmophobia Panphobia Papaphobia Pediophobia Phagophobia Pharmacophobia Philophobia Phobophobia Phonophobia Pogonophobia Pyrophobia Radiophobia Sesquipedalophobia Scopophobia Sociophobia Somniphobia Spectrophobia Stygiophobia Taphophobia Technophobia Tetraphobia Thalassophobia Thanatophobia Thermophobia Tokophobia Traumatophobia Triskaidekaphobia Trypanophobia Trypophobia Turophobia Uranophobia Xanthophobia XenophobiaXylophobia Homophobia Kainotophobia Kakorrhaphiophobia Sesquipedalophobia
  14. 14. Premium community conference on Microsoft technologies itcampro@ itcamp14# The Psychology of Fear ©Q:PITLtd2014 15 Ablutophobia Achluophobia Acrophobia Agoraphobia Agraphobia Agrizoophobia Agyrophobia Aichmophobia Ailurophobia AlgophobiaAmychophobia AndrophobiaAnthophobia Anthropophobia Aquaphobia Arachnophobia Astraphobia Atychiphobia Autophobia Automatonophobia Aviophobia Barophobia Chaetophobia Chemophobia Chiroptophobia Chromophobia Chronophobia Cibophobia Claustrophobia Cleithrophobia Coulrophobia Cyberphobia Decidophobia Dentophobia Disposophobia Dysmorphophobia Emetophobia ErgasiophobiaErgophobia Erotophobia Friggatriskaidekaphobia Frigophobia Gamophobia Gelotophobia Genophobia Gerascophobia Gerontophobia Globophobia Glossophobia Gymnophobia Gynophobia Hadephobia Halitophobia Haphephobia Heliophobia HemophobiaHexakosioihexekontahexaphobia Hoplophobia Hylophobia Hypnophobia Ichthyophobia Koumpounophobia Lipophobia MelissophobiaMusophobia Myrmecophobia Mysophobia Necrophobia Neophobia Nomophobia Nosocomephobia Nosophobia Nyctophobia Obesophobia Oikophobia Ombrophobia OmphalophobiaOphthalmophobia Ornithophobia Osmophobia Panphobia Papaphobia Pediophobia Phagophobia Pharmacophobia Philophobia Phobophobia Phonophobia Pogonophobia Pyrophobia Radiophobia Sesquipedalophobia Scopophobia Sociophobia Somniphobia Spectrophobia Stygiophobia Taphophobia Technophobia Tetraphobia Thalassophobia Thanatophobia Thermophobia Tokophobia Traumatophobia Triskaidekaphobia Trypanophobia Trypophobia Turophobia Uranophobia Xanthophobia XenophobiaXylophobia Homophobia Kainotophobia Kakorrhaphiophobia Homophobia Xenophobia
  15. 15. Premium community conference on Microsoft technologies itcampro@ itcamp14# The Psychology of Fear ©Q:PITLtd2014 16 Ablutophobia Achluophobia Acrophobia Agoraphobia Agraphobia Agrizoophobia Agyrophobia Aichmophobia Ailurophobia AlgophobiaAmychophobia AndrophobiaAnthophobia Anthropophobia Aquaphobia Arachnophobia Astraphobia Atychiphobia Autophobia Automatonophobia Aviophobia Barophobia Chaetophobia Chemophobia Chiroptophobia Chromophobia Chronophobia Cibophobia Claustrophobia Cleithrophobia Coulrophobia Cyberphobia Decidophobia Dentophobia Disposophobia Dysmorphophobia Emetophobia ErgasiophobiaErgophobia Erotophobia Friggatriskaidekaphobia Frigophobia Gamophobia Gelotophobia Genophobia Gerascophobia Gerontophobia Globophobia Glossophobia Gymnophobia Gynophobia Hadephobia Halitophobia Haphephobia Heliophobia HemophobiaHexakosioihexekontahexaphobia Hoplophobia Hylophobia Hypnophobia Ichthyophobia Koumpounophobia Lipophobia MelissophobiaMusophobia Myrmecophobia Mysophobia Necrophobia Neophobia Nomophobia Nosocomephobia Nosophobia Nyctophobia Obesophobia Oikophobia Ombrophobia OmphalophobiaOphthalmophobia Ornithophobia Osmophobia Panphobia Papaphobia Pediophobia Phagophobia Pharmacophobia Philophobia Phobophobia Phonophobia Pogonophobia Pyrophobia Radiophobia Sesquipedalophobia Scopophobia Sociophobia Somniphobia Spectrophobia Stygiophobia Taphophobia Technophobia Tetraphobia Thalassophobia Thanatophobia Thermophobia Tokophobia Traumatophobia Triskaidekaphobia Trypanophobia Trypophobia Turophobia Uranophobia Xanthophobia XenophobiaXylophobia Homophobia Kainotophobia Kakorrhaphiophobia Technophobia Atychiphobia Kakorrhaphiophobia Kainotophobia
  16. 16. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Unknown –Technology –Change • Own limits –Discovery –Control Types of Fear ©Q:PITLtd2014 17 • Cartoon animals • Memories
  17. 17. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Fear can be a paralysing force; blocking progress • Fear has nearly always been seen as negative Treating Fear ©Q:PITLtd2014 18
  18. 18. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Often quoted • Rarely read Meet Dr. W. Edwards Deming ©Q:PITLtd2014 19 First published 1982
  19. 19. Premium community conference on Microsoft technologies itcampro@ itcamp14# 1. Create constancy of purpose 2. Adopt the new philosophy 3. Cease dependence on inspection to achieve quality 4. End the practice of awarding business on the basis of price only 5. Improve constantly and forever the system 6. Institute training on the job 7. Institute leadership 8. Drive out fear so that everyone may work effectively 9. Break down barriers between departments 10. Eliminate slogans, exhortations and targets for the work force 11a. Eliminate work standards and quotas – substitute leadership 11b. Eliminate management by objective, numbers, numerical goals – substitute leadership 12a. Remove barriers that rob the worker of his right to pride of workmanship 12b. Remove barriers that rob people in management of their right to pride of workmanship 13. Institute a vigorous program of education and self-improvement 14. Put everybody in the company to work to accomplish the transformation 14 Points for Management ©Q:PITLtd2014 20
  20. 20. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Two main areas: –The origin of fear • Childhood trauma • Evolutionary remnants • Lack of understanding –Overcoming fear • Psychology • Hypnosis • Medication Studies of Fear ©Q:PITLtd2014 21
  21. 21. Premium community conference on Microsoft technologies itcampro@ itcamp14# Medically Overcoming Fear? ©Q:PITLtd2014 22 D-cycloserine (DCS) slots into part of the MNDA receptors in the brain – which modulate the neurones’ ability to adjust their signalling to in response to events
  22. 22. Premium community conference on Microsoft technologies itcampro@ itcamp14# • The MNDA tunes the firing of neurons, which is one of the key ways for the brain to store memories • At very low doses, DCS boosts that process, improving our ability to learn • This strengthens the response to traditional therapy for fears and phobia More Precisely… ©Q:PITLtd2014 23
  23. 23. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Education –If you understand the life, motivation and appetites of spiders, you will not be afraid of them –If you understand the principles of avionics and aerodynamics, you will be less afraid of flying –If you understand why the process is necessary and that it is not just bureaucracy, you are more likely to accept it Overcoming Fear ©Q:PITLtd2014 24
  24. 24. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Support –Try to understand why people are afraid of the change, of the new technology – talk to them but (more importantly) listen to them –Stand by them and show how it helps and supports –Take time Overcoming Fear ©Q:PITLtd2014 25
  25. 25. Premium community conference on Microsoft technologies itcampro@ itcamp14# • What happens when unstoppable force hits an immovable object? Question ©Q:PITLtd2014 26 What if you are the immovable object, paralysed by fear, faced with the unstoppable force of change?
  26. 26. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Can fear be completely eliminated? • Should fear be eliminated? • Should such a powerful force be eliminated? So, Fear is Bad? ©Q:PITLtd2014 27
  27. 27. Premium community conference on Microsoft technologies itcampro@ itcamp14# Should a force this powerful be stopped, or can we use it? ©Q:PITLtd2014 28
  28. 28. Premium community conference on Microsoft technologies itcampro@ itcamp14# Managing Fear 30 ©Q:PITLtd2014
  29. 29. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Batman – great comic, but… not a real character, is he? Managing Fear ©Q:PITLtd2014 31
  30. 30. Premium community conference on Microsoft technologies itcampro@ itcamp14# How about… ©Q:PITLtd2014 32
  31. 31. Premium community conference on Microsoft technologies itcampro@ itcamp14# Steve Jobs and… ©Q:PITLtd2014 33
  32. 32. Premium community conference on Microsoft technologies itcampro@ itcamp14# Steve Jobs and Music ©Q:PITLtd2014 34
  33. 33. Premium community conference on Microsoft technologies itcampro@ itcamp14# Steve Jobs and Phones ©Q:PITLtd2014 35
  34. 34. Premium community conference on Microsoft technologies itcampro@ itcamp14# Steve Jobs and Computers ©Q:PITLtd2014 36
  35. 35. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Fear is a powerful force • Imagine what you could do if… Managing Fear ©Q:PITLtd2014 37
  36. 36. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Fear is a powerful force and needs to be understood and used • Without fear, we would never have built houses • Without fear, Alan Turing would never have had the funding to build the Colossus computer • Without fear, no progress would have been possible Using Fear ©Q:PITLtd2014 38
  37. 37. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Strong leadership • Sense of urgency • Vision of success • Communication • Empowerment • Regular improvements • Consolidating gains • Encouraging change Fundamentals of Success ©Q:PITLtd2014 39
  38. 38. Premium community conference on Microsoft technologies itcampro@ itcamp14# • “Help others see the need for change and they will be convinced of the importance of acting immediately” • (KotterInternational.com) Sense of Urgency? ©Q:PITLtd2014 40
  39. 39. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Fear is an vital response to physical and emotional danger • It allows defence and action Business Effective Fear ©Q:PITLtd2014 41
  40. 40. Premium community conference on Microsoft technologies itcampro@ itcamp14# • There are a number of fears which will benefit your work and your company • Use them wisely The Positive Use of Fear ©Q:PITLtd2014 42
  41. 41. Premium community conference on Microsoft technologies itcampro@ itcamp14# Global Market ©Q:PITLtd2014 43
  42. 42. Premium community conference on Microsoft technologies itcampro@ itcamp14# Progress ©Q:PITLtd2014 44
  43. 43. Premium community conference on Microsoft technologies itcampro@ itcamp14# New Ways of Working ©Q:PITLtd2014 45Illustration from “LeanCoach Architect” by BizzDesign
  44. 44. Premium community conference on Microsoft technologies itcampro@ itcamp14# Service Level Continuity ©Q:PITLtd2014 46
  45. 45. Premium community conference on Microsoft technologies itcampro@ itcamp14# Service Level Continuity ©Q:PITLtd2014 47
  46. 46. Premium community conference on Microsoft technologies itcampro@ itcamp14# The Expensive Error ©Q:PITLtd2014 48
  47. 47. Premium community conference on Microsoft technologies itcampro@ itcamp14# 0 20 40 60 80 100 120 Compare Actuals to Estimates Actual Est.A Est.B Est.C Ave.A Ave.B Ave.C Realistic Promises ©Q:PITLtd2014 49
  48. 48. Premium community conference on Microsoft technologies itcampro@ itcamp14# Rising Costs ©Q:PITLtd2014 50
  49. 49. Premium community conference on Microsoft technologies itcampro@ itcamp14# Cheap Labour ©Q:PITLtd2014 51
  50. 50. Premium community conference on Microsoft technologies itcampro@ itcamp14# • “Men are not afraid of things, but of how they view them” • Epictetus (Ἐπίκτητος; AD c. 55-13) • “If you are pained by external things, it is not they that disturb you, but your own judgement of them. And it is in your power to wipe out that judgement now.” • Emperor Marcus Aurelius (AD 121-180) Manage your Fears ©Q:PITLtd2014 52
  51. 51. Premium community conference on Microsoft technologies itcampro@ itcamp14# Conclusion? ©Q:PITLtd2014 53
  52. 52. Premium community conference on Microsoft technologies itcampro@ itcamp14# Liam ©Q:PITLtd2014 54 You do what you can, whatever your status in life.
  53. 53. Premium community conference on Microsoft technologies itcampro@ itcamp14# Q & A ©Q:PITLtd2014 55
  54. 54. Premium community conference on Microsoft technologies itcampro@ itcamp14# • What happens when an unstoppable force hits an immovable object? Question ©Q:PITLtd2014 56
  55. 55. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Based on the law of physics, an immovable object has an unstoppable force of inertia. According to Einstein’s laws of physics, for anything to have an unstoppable force, it requires an infinite mass. For two “things” to have an infinite mass, they necessarily are required to be the same, therefore… • When an unstoppable force meets an immovable object, the universe happens! Answer ©Q:PITLtd2014 57
  56. 56. Premium community conference on Microsoft technologies itcampro@ itcamp14# And that is… ©Q:PITLtd2014 58
  57. 57. Premium community conference on Microsoft technologies itcampro@ itcamp14# Now you know that I’m right And you got that feeling I told you before that it’s magical Yes, it’s magical Now you know what it’s like And you’re starting to feel it But you just can’t deny it’s incredible If I only knew all the things you could tell me We could be dancing with stars in the night It’s a Miracle! It’s a Miracle! I can see it now! Fear as a Positive Force for Change!? ©Q:PITLtd2014 59
  58. 58. Premium community conference on Microsoft technologies itcampro@ itcamp14# • Peter Leeson – Q:PIT Ltd PO Box 6066 Milton Keynes MK1 9BH United Kingdom – Tel: +44 (0)20 8433 4120 – Fax: +44 (0)7006 010 575 – Mobile/Cell: +44 (0)773 998 98 67 – E Mail: Peter@qpit.ltd.uk – Skype: qpitpjl – Web: http://www.qpit.net Contact Information ©Q:PITLtd2014 61
  59. 59. Premium community conference on Microsoft technologies itcampro@ itcamp14# Huge thanks to our sponsors & partners! ©Q:PITLtd2014 62

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