DCBADD2015 getting your hands dirty with ux slides by Libelo and Hobbs

1. Ge#ng
Your
Hands
Dirty
with
UX
GETTING YOUR
HANDS DIRTY
WITH UX

2. Andrea
Libelo,
the
UX
Kelly
Hobbs,
the
BA
• Master’s
degree
in
psychology
• 6+
years
of
professional
experience
in
UX
and
related
fields.
• Member
of
UXPA
• ContribuHng
blogger
for
UXPA
DC
• Excella
ConsulHng
• @DreaLibelo
• 10+
years
of
experience
as
BA
and
PM
• Lean
Six
Sigma
Black
Belt
• PMP,
CSM,
CSPO
• Member
of
IIBA
• Excella
ConsulHng
• @KellyAHobbs
2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco

3. What
is
Business
Analysis?
“…the
pracHce
of
enabling
change
in
an
organizaHonal
context,
by
defining
needs
and
recommending
soluHons
that
deliver
value
to
stakeholders.”
-­‐Interna*onal
Ins*tute
of
Business
Analysis
h[p://www.iiba.org/Careers/What-­‐is-­‐Business-­‐Analysis.aspx
Getting Your Hands Dirty with UX excella.com | @excellaco

4. What
does
UX
mean
to
YOU?
Getting Your Hands Dirty with UX excella.com | @excellaco

5. What
is
User
Experience?
“UX encompasses all aspects of the end-
user's interaction with the company, its
services, and its products.” "
– Jakob Nielsen & Don Norman!
h[p://www.nngroup.com/arHcles/definiHon-­‐user-­‐experience
Getting Your Hands Dirty with UX excella.com | @excellaco

6. UX
Umbrella
h[p://www.dswillis.com/talks/2014/4/the-­‐ux-­‐umbrella
Getting Your Hands Dirty with UX excella.com | @excellaco

7. UX
Process
h[ps://bravodesigninc.com/web-­‐design-­‐news/ergonomics-­‐and-­‐the-­‐user-­‐experience/
Getting Your Hands Dirty with UX excella.com | @excellaco

8. ______
is
responsible
for
the
user
experience.
Getting Your Hands Dirty with UX excella.com | @excellaco
Everyone

9. Magic
triad
UX
BA
Dev
Getting Your Hands Dirty with UX excella.com | @excellaco

10. UX/BA
conHnuum
UX
BA
BUSINESS
USERS
Adapted from: jamieclouting.co.uk, inews.berkeley.edu
Getting Your Hands Dirty with UX excella.com | @excellaco

11. BA
+
UX
“BAs
are
the
voice
of
the
business
and
UXers
bring
mul.ple
perspec.ves
together
to
form
a
cohesive
view;
to
be
successful
both
should
be
involved
in
ALL
stages
of
the
product’s
lifecycle.”
-­‐
Aaron
Majcher
&
Jacklyn
Burgan
h[p://www.slideshare.net/jacklynburgan/lean-­‐ux14-­‐final-­‐version
Getting Your Hands Dirty with UX excella.com | @excellaco

12. Get
YOUR
hands
dirty!
Getting Your Hands Dirty with UX excella.com | @excellaco

13. Getting Your Hands Dirty with UX excella.com | @excellaco
HOW
do
you
save
the
world?

14. Our
Case
Study
Process
Getting Your Hands Dirty with UX excella.com | @excellaco

15. Case
Study
• Business
interview
• Paper
prototype
• Brainstorming
sessions
• Sketches
• User
Interviews
• Persona
and
Storyboard/Journey
Map
• Wireframes
• High
Fidelity
Prototypes
• User
tests
• IteraHve
design
changes
Getting Your Hands Dirty with UX excella.com | @excellaco

16. Now
it’s
your
turn
to
SAVE
the
world!
Getting Your Hands Dirty with UX excella.com | @excellaco

17. Tips
for
BAs
• Talk
to
your
users.
• Work
with
your
UX
resource.
• Observe
UX
pracHHoners.
• Iterate
Getting Your Hands Dirty with UX excella.com | @excellaco

18. A
great
team
combines
both
perspecHves.
A
great
UXer
understands
the
needs
of
the
user.
A
great
BA
understands
the
language
of
the
business.
Getting Your Hands Dirty with UX excella.com | @excellaco

19. Thank
you!
Andrea
Libelo
(@DreaLibelo)
Kelly
Hobbs
(@KellyAHobbs)
2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco