Slides from a talk given by Nick de Voil to a meeting of IIBA UK's Belfast branch on 15 November 2018

1. We need to
talk about
Value
Nick de Voil September 2018
@nickdevoil @ukiiba

2. Monadic
Value
The thing
in itself

3. Value
Chain
A manufacturing
concept
Value Chain: Michael Porter

5. Factors of
Production
Value = sum of inputs
(“additive value”)

6. Exchange
Value
Price

7. Value Stream Mapping: John Shook & Mike Rother

8. Application of Lean to software development: Mary & Tom Poppendieck et al

10. Proportional
Value
(aka VFM)
Value = function / cost

12. Dyadic
Value
Relationship:
• actor – actor
• actor – product

14. Strategy
Maps:
Michael
Porter

15. Tony Woodall

16. Tony Woodall

17. Tony Woodall

18. ”The final question needed in order to come to grips with business
purpose and business mission is: “What is value to the customer?”
It may be the most important question. Yet it is the one least often
asked. One reason is that managers are quite sure that they know the
answer. Value is what they, in their business, define as quality. But this
is almost always the wrong definition.
The customer never buys a product. By definition the customer buys
the satisfaction of a want. [S]he buys value.”
Peter Drucker
“Understanding What the Customer Buys,” The Daily Drucker, 2004

19. Value Proposition Canvas

21. Jobs To Be Done: Tony Ulwick, Clay Christensen

22. Polyadic
Value
Networks

23. Exchange
Value
Price

24. Value
Networks
Actors

26. Value Networks: Verna Allee

27. Value Maps: Simon Wardley

28. Network
Effects
Variables

29. System
Dynamics
Feedback loops

30. “Delivering”
Value
• Prioritisation
• Learning

31. Tom Gilb

32. Thank you!
Nick de Voil September 2018
@nickdevoil @ukiiba