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5. Diagram
A title about content
ThemeGallery is a Design Digital Content & Contents Reality
mall developed by Guild Design Inc.
Describe a vision of company or
Reality strategic contents.
Describe a vision of company or
Identity strategic contents.
Identity Creativity
Describe a vision of company or
Creativity strategic contents.
6. Diagram
Text
Text
Text
ThemeGallery is a
Design Digital
• Description of the
contents Content & Contents
mall developed by
• Description of the • Description of the Guild Design Inc.
contents contents
• Description of the
contents
7. 3D Pie Chart
Products Service
Description of the contents Description of the contents
Text
Technology Market
Description of the contents Description of the contents
8. Diagram
Title in here
1. Description of the
company’s products
2. Description of the
company’s business
3. Description of the 57%
company’s technology
4. Description of the
company’s contents
Description of the
contents
9. Diagram
Describe a vision of company or strategic
contents.
A title about content
ThemeGallery is a Design Digital Content & Contents
mall developed by Guild Design Inc.
10. Diagram
01.Title ThemeGallery is a Design 02.Title
Digital Content & Contents • Add your text in here
• Add your text in here
mall developed by Guild • Add your text in here
• Add your text in here
Design Inc. • Add your text in here
• Add your text in here
Your text in here
11. Bar Chart
Title in here
18.5%
Contents01
Contents02 17.5%
Contents03 8.7%
Contents04 23.6%
Contents05 63.6%
Contents06 84.3%
0% 20% 40% 60% 80% 100%
12. Diagram
ThemeGallery is a Design Digital Content &
Contents mall developed by Guild Design Inc.
• Description of the contents
Content Title • Description of the contents
• Description of the contents
Content Title • Description of the contents
• Description of the contents
Content Title • Description of the contents
13. Diagram
Title in here Title in here Title in here
1. Description of the 1. Description of the 1. Description of the
company’s products company’s products company’s products
2. Description of the 2. Description of the 2. Description of the
company’s business company’s business company’s business
3. Description of the 3. Description of the 3. Description of the
company’s technology company’s technology company’s technology
4. Description of the 4. Description of the 4. Description of the
company’s contents company’s contents company’s contents
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
14. Diagram
Before After
ThemeGallery is a Design
Description of the Digital Content & Contents
Title in here contents mall developed by Guild
Design Inc.
ThemeGallery is a Design
Description of the Digital Content & Contents
Title in here contents mall developed by Guild
Design Inc.
15. Diagram
• ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
Title in here Text in here Text in here Text in here
Text Text Text Text
• Description of the • Description of the • Description of the • Description of the
contents contents contents contents
• Description of the • Description of the • Description of the • Description of the
contents contents contents contents
16. Diagram
• Contents
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
Text in here Text in here
Text in here Description of Text in here
the contents
Text in here
17. Diagram
Step 1 Text in here
Title in Title in 1.Describe contents for a Step1
here here - Description of the sub contents
- Description of the sub contents
2.Describe contents for a Step2
- Description of the sub contents
- Description of the sub contents
Step 2 Step 3
3.Describe contents for a Step3
- Description of the sub contents
Title in - Description of the sub contents
here
18. Diagram
Description of the contents
Positioning
Description of the Description of the
contents contents
Products Marketing Targeting
Plan
ThemeGallery is a Design Digital
Content & Contents mall developed by
Guild Design Inc.
19. Diagram
Title in
here
Description of Description of the
the contents contents
Text Text
Text
Title in Title in
here here
Description of the
contents
20. Diagram
Text in here
ThemeGallery is a
Description Design Digital Content
contents Title in of the & Contents mall
here contents developed by Guild
Design Inc.
Text in here
109. Unit of measure
STEP 5
Text
Text
Text
Text
Text
* Footnote 109
Source: Source
110. Unit of measure
2 ON 1
Text
Text
Text
Text
* Footnote 110
Source: Source
111. Unit of measure
AGAINST
Text
Text
Text
Text
Text
Text
* Footnote 111
Source: Source
112. Unit of measure
AT WORK
Text
Text Text Text
Text
* Footnote 112
Source: Source
113. Unit of measure
COUPLED HORIZ
Text Text
* Footnote 113
Source: Source
114. Unit of measure
COUPLED VERT
Text
Text
* Footnote 114
Source: Source
115. Unit of measure
FOCUSED
Text Text
Text Text
* Footnote 115
Source: Source
116. Unit of measure
FORCES AT WORK
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote 116
Source: Source
117. Unit of measure
PARALLEL
Text
Text
Text
* Footnote 117
Source: Source
118. Unit of measure
SPLIT
Text
Text Text
Text
* Footnote 118
Source: Source
119. Unit of measure
SURROUND
Text
* Footnote 119
Source: Source
120. Unit of measure
TWISTED
Text
Text
* Footnote 120
Source: Source
121. Unit of measure
UP & AWAY
Text Text
* Footnote 121
Source: Source
122. Unit of measure
UP & DOWN
Text
Text
* Footnote 122
Source: Source
123. Unit of measure
2S-5Speople inconsidered
The
organization,
the
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get Staff managers
done collectively
A coherent set behave with
of actions aimed from day to day Systems Style
respect to use
at gaining a of time,
sustainable Strategy Skills
attention,
advantage and symbolic
over Capabilities Shared
possessed by Structure actions
competition Values
the organization
as a whole as Those ideas of what
distinct from the The organization chart is right and desirable
individuals. and accompanying (in corporate and/or
Some companies baggage that show individual behavior)
perform who reports to whom which are typical of
extraordinary and how tasks are the organization and
feats with both divided up and common to most of its
ordinary people integrated members
* Footnote 123
Source: Source
124. Unit of measure
3CS TRIANGLE
Customer
Distributors
Clients Competitors
Suppliers
* Footnote 124
Source: Source
125. Unit of measure
3S-4S chart and
The organization
accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at The people in
gaining a sustainable the organization,
advantage Structure considered in
Capabilities over competition terms of corporate
possessed by demographics, not
the organization individual
Strategy
as a whole as personalities
distinct from Skills Staff Style
the individuals. Shared
Some companies values
perform The way managers collectively
extraordinary behave with respect to use of
Those ideas of what is right Systems
feats with ordinary time, attention and symbolic
people and desirable (in corporate actions
and/or individual behavior)
which are typical of the The processes and procedures
organization and common through which things get done
to most of its members from day-to-day
* Footnote 125
Source: Source
126. Unit of measure
7S
The way managers
collectively behave with Capabilities possessed by the
respect to use of time, organization as a whole as
attention and symbolic distinct from the individuals.
A coherent set of Some companies perform
actions
actions aimed at Style extraordinary feats with
gaining a sustainable ordinary people
advantage over
competition Strategy Skills Those ideas of what is right
and desirable (in corporate
Shared and/or individual behavior)
values which are typical of the
Staff Systems organization and common
to most of its members
The people in the
organization, Structure The processes and and
considered in terms of procedures through
corporate which things get done
demographics, not The organization chart
from day-to-day
individual personalities and accompanying
baggage that show
who reports to whom
* Footnote and how tasks are both
126
Source: Source divided up and
127. Unit of measure
BUSS PORTFOLIO
High
Competitive position
Medium
Low
Low Medium High
Product/market attractiveness
* Footnote 127
Source: Source
128. Unit of measure
CHANGE BOARD
Commitment Capability
Change
vision Individual Enabling
Conviction Courage
activity devices
Chief
Executive
Leadership
groups
Down the
line
External
constitution
* Footnote 128
Source: Source
129. Unit of measure
DELTA Pof 2-way communications
• Accurate measurement
of action and results
• Flow
• People’s understanding, belief
• Clear accountabilities and contribution to act on vision
• Early wins and action plans
Visible demonstration • Implementation or
of new vision and near implementation
values by client Performance of required structure
leadership Communications and systems
Measurement
Vision and Organizational
Leadership Delta P Infrastructure
Problem
• Action plans sufficient to People
Solving
achieve goals Development • Client managers
Process
• Agreement on objectives (particularly middle
by line management management) have
• Management of high- skill to lead program
involvement process implementation
• Change in actual
* Footnote 129 behavior
Source: Source
130. Unit of measure
MACS
•Industry attractiveness
•Competitive position
•Restructuring/rationalization
opportunities
Value-creation potential in business unit
High Medium Low
Relative ability to extract value
•Corporate Retain and Retain and Retain and
Natural
give top give priority manage for
owner
center skills
priority code or
•Business liquidate
unit linkages
Probably Divest Divest or
“One of the
divest liquidate
pack”
•Taxation/
valuation
differences
* Footnote 130
Source: Source
131. Unit of measure
MANUFACTURING STRATEGY
Business Strategy
Manufacturing Strategy
Configuration Research
Systems Focus
Organization Labor
Policy
Make
vs.
Process Buy Product
Design Design
* Footnote 131
Source: Source
132. Unit of measure
PENTAGON
1
2 5
Restructuring framework
3 4
* Footnote 132
Source: Source
133. Unit of measure
PRICE BENEFIT
Benefit
Competitive
advantage
Competitive
disadvantage
Price
* Footnote 133
Source: Source
134. Unit of measure
SMILE CHART
Appraise performance Bottom up
and prospects action programs
1 8
Develop
strategy 2
3 7 Top down
action programs
4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process
* Footnote 134
Source: Source
135. Unit of measure
STRAT GAMEBOARD
3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide When to
Do more and
compete
better of the
same
* Footnote 135
Source: Source
136. Unit of measure
STRAT MANAGE
Stage 4
Stage 3
Stage 2
Stage 1
Forecast Externally Strategic
Budget based orientated manage-
planning planning planning ment
Meet Predict the Think Create the
budget and future strategically future
schedule
Value system
* Footnote 136
Source: Source
137. Unit of measure
TREE PRODUCTIVITY
Selling margin
Contribution
Effectiveness Sales
Contribution
Available selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time
Efficiency Support leverage
Available selling time Total sales time
Total selling costs Support costs
Support intensity
Support costs
* Footnote 137 Total selling costs
Source: Source
138. Unit of measure
VALUE CREATION
Improve core
Redeploy
business
assets
performance
Maximize
shareholder
value
Adopt sound Grow through
financing acquisition
approach Grow and/or merger
through
cultural
initiative
* Footnote 138
Source: Source
139. Unit of measure
VALUE SOURCES restructure
Industry
Corporate
center skills Internal controller
Shared resources
Linkages
between Transfer of capability
Client’s relative business units Vertical integration
ability to extract
value
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique
* Footnote 139
Source: Source
140. Unit of measure
GANTT10
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text
* Footnote 140
Source: Source
141. Unit of measure
GANTT15
##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text
* Footnote 141
Source: Source
142. Unit of measure
VENN 2
Text Text
* Footnote 142
Source: Source
143. Unit of measure
VENN 3
Text Text
Text
* Footnote 143
Source: Source
144. Frequently Used
CONFIDENTIAL
Template
Data Driven
Template
June 2002
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company. This
material was used by McKinsey & Company during an oral presentation; it is not
a complete record of the discussion.
145. Unit of measure
AREA
350
300
250
Label 1
200
150
Label 2
100
50
Label 3
0
1996 1997 1998 1999 2000 2001
* Footnote 145
Source: Source
146. Unit of measure
BAR
Label 1 50
Label 2 40
Label 3 30
Label 4 20
Label 5 10
* Footnote 146
Source: Source
147. Unit of measure
BAR 2
Title Title
Unit of measure Unit of measure
Label 1 50 Label 1 50
Label 2 40 Label 2 40
Label 3 30 Label 3 30
Label 4 20 Label 4 20
Label 5 10 Label 5 10
* Footnote 147
Source: Source
155. Unit of measure
COLUMN STACKED
000
000 30
25
000
50
000 20
000 40
20
30
Series 20 20
20 20
Series 20 20
20
Series 20
50
60
40
30
Series 20
Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote 155
Source: Source
156. Unit of measure
COLUMN STACKED 100%
100%= 000 000 000 000 000
15 10 10 10
Series 20
10 10
15 20
Series 20 20
40 20
35
Series 30
60
50
35 40
Series 30
Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote 156
Source: Source
157. Unit of measure
COMBO PIE SEGMENTTitle
Title
COLUMN
Unit of measure Unit of measure
Label 5 100% = 000
10
Label 4
30 Series
10
45 Label 1
30 Series
Label 3 15
20 Series
20
20 Series
Label 2
Label 1
* Footnote 157
Source: Source
158. Unit of measure
Title
Unit of measure
COST CURVE
300
250
Label 5
Label 4
200
150
100
Label 3
50
Label 2
Label 1
0
0 50 100 150 200
Title
* Footnote Unit of measure 158
Source: Source
159. Unit of measure
Title DUAL COLUMN LINE Title
Unit of measure Unit of measure
200 1,000
176
180 900
160 150 800
140 700
120 600
100
100 500
85
80 70 400
60 300
45
40 30 200
20 10 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote 159
Source: Source
160. Unit of measure
Title DUAL LINE Title
Unit of measure Unit of measure
200 1,000
180 900
160 800
140 700
120 600
100 500
80 400
60 300
40 200
20 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote 160
Source: Source
168. Frequently Used
CONFIDENTIAL
Template
Named Objects
Template
June 2002
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organization without prior written approval from McKinsey & Company. This
material was used by McKinsey & Company during an oral presentation; it is not
a complete record of the discussion.
170. Unit of measure
DISCLAIMERS CLIENT
This report is solely for the use of client personnel. No part of it may be
* Footnote 170
circulated, quoted, or reproduced for distribution outside the client
Source: Source organization without prior written approval from McKinsey & Company.
171. Unit of measure
DISCLAIMERS INTERNAL
This report contains information that is confidential and proprietary to
McKinsey & Company and is solely for the use of McKinsey & Company
personnel. No part of it may be used, circulated, quoted, or reproduced for
distribution outside McKinsey & Company. If you are not the intended recipient
* Footnote of this report, you are hereby notified 171the use, circulation, quoting, or
that
Source: Source reproducing of this report is strictly prohibited and may be unlawful.
172. Unit of measure
DISCLAIMERS PRESENTATION
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company. This
* Footnote 172
material was used by McKinsey & Company during an oral presentation; it is not
Source: Source a complete record of the discussion.
176. Legend
Unit of measure
MOONS Legend
Legend
Low
Medium
High
Low
Medium
High
* Footnote 176
Source: Source
177. STICKER
Unit of measure
STICKER
ILLUSTRATIVE
CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
* Footnote 177
Source: Source
178. Unit of measure
STICKER OTHER
PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT REVISED
CONCEPTUAL DISGUISED CLIENT
PROPOSED EXAMPLE
ROUGH ESTIMATE
* Footnote 178
Source: Source
180. Frequently Used
CONFIDENTIAL
Template
Text
Template
June 2002
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company. This
material was used by McKinsey & Company during an oral presentation; it is not
a complete record of the discussion.
182. Unit of measure
Heading PPT TABLE 3
Heading Heading
Text Text Text
* Footnote 182
Source: Source
183. Unit of measure
Heading Heading PPT TABLE 4
Heading Heading
Text Text Text Text
* Footnote 183
Source: Source
184. Unit of measure
Heading Heading PPT TABLEHeading
Heading 5 Heading
Text Text Text Text Text
* Footnote 184
Source: Source
185. Unit of measure
Heading Heading PPT TABLE 6
Heading
Heading Heading Heading
Text Text Text Text Text Text
* Footnote 185
Source: Source
186. Frequently Used
CONFIDENTIAL
Template
SEO VA
Template
June 2002
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company. This
material was used by McKinsey & Company during an oral presentation; it is not
a complete record of the discussion.
187. Unit of measure
• Text
Text
• Text
Text
• Text
Text
* Footnote 187
Source: Source
188. Unit of measure
Title Title
• Text • Text
* Footnote 188
Source: Source
189. Unit of measure
Title Title
• Text • Text
Text
* Footnote 189
Source: Source
190. EXHIBIT TITLE
Title
•
Text
•
Text
Text
•
Text
* Footnote 190
Source: Source
191. EXHIBIT TITLE
Title
•
Text
•
Text
•
Text
* Footnote 191
Source: Source
192. EXHIBIT TITLE
Title Title
• •
Text
• •
Text
• •
Text
* Footnote 192
Source: Source
193. Title
EXHIBIT TITLE
Title Title
• • •
Text
• • •
Text
• • •
Text
* Footnote 193
Source: Source
194. 2 COLUMN
Title Title
• Text • Text
* Footnote 194
Source: Source
195. 3 COLUMN
Title Title Title
• Text • Text • Text
* Footnote 195
Source: Source
196. 4 COLUMN
Title Title Title Title
• Text • Text • Text • Text
* Footnote 196
Source: Source
197. 5 COLUMN
Title Title Title Title Title
• Text • Text • Text • Text • Text
* Footnote 197
Source: Source
198. 6 COLUMN
Title Title Title Title Title Title
• Text • Text • Text • Text • Text • Text
* Footnote 198
Source: Source
199. Title
7 COLUMN Title
Title Title Title Title Title Title Title
• Text • Text • Text • Text • Text • Text • Text
* Footnote 199
Source: Source
200. 8 COLUMN
Text Text Text Text Text Text Text Text
Text Text Text Text Text Text Text Text
* Footnote 200
Source: Source
201. 3-STEP
Text
Text
Text • Text
• Text
Text • Text
201
202. 4-STEP
Text
Text
Text • Text
Text • Text
• Text
Text • Text
202
203. 5-STEP
Text
Text
Text
• Text
Text
• Text
Text
• Text
• Text
Text • Text
203
204. Unit of measure
3 HORIZONTAL
Text
Text
Text
• Text
• Text
• Text
• Text • Text • Text
* Footnote 204
Source: Source
205. Unit of measure
4 HORIZONTAL
Text
Text
Text
Text • Text
• Text
• Text
• Text
• Text • Text • Text • Text
* Footnote 205
Source: Source
206. Unit of measure
5 HORIZONTAL
Text
Text
Text
Text • Text
Text
• Text
• Text
• Text
• Text
• Text • Text • Text • Text • Text
* Footnote 206
Source: Source
207. Unit of measure
4-STEP
Text
Text • Text
Text • Text
Text • Text
• Text
* Footnote 207
Source: Source
208. Unit of measure
FLOW 2
Header Header
•Text •Text
* Footnote 208
Source: Source
209. Unit of measure
FLOW 2 TITLE
Header Header
•Text •Text
Text
* Footnote 209
Source: Source
210. Unit of measure
FLOW 3
Header Header Header
•Text •Text •Text
* Footnote 210
Source: Source
211. Unit of measure
FLOW 3 TITLE
Header Header Header
•Text •Text •Text
Text
* Footnote 211
Source: Source
212. Unit of measure
FLOW 4
Header Header Header Header
•Text •Text •Text •Text
* Footnote 212
Source: Source
213. Unit of measure
FLOW 4 TITLE
Header Header Header Header
•Text •Text •Text •Text
Text
* Footnote 213
Source: Source
215. Unit of measure
FLOW 5 TITLE
Header Header Header Header Header
•Text •Text •Text •Text •Text
Text
* Footnote 215
Source: Source
216. Unit of measure
HORIZONTAL FLOW 3
Title
Text
•Text
•Text
Text
•Text
Text
* Footnote 216
Source: Source
217. Unit of measure
HORIZONTAL FLOW 4
Title
Text •Text
•Text
Text
•Text
Text
•Text
Text
* Footnote 217
Source: Source
218. Unit of measure
HORIZONTAL FLOW 5
Title Title
Text •Text •Text
•Text •Text
Text
•Text •Text
Text
•Text •Text
Text
•Text •Text
Text
* Footnote 218
Source: Source
219. Unit of measure
HORIZONTAL FLOW 6
Title Title
Text •Text •Text
•Text •Text
Text
•Text •Text
Text
•Text •Text
Text
•Text •Text
Text
•Text •Text
Text
* Footnote 219
Source: Source
220. Unit of measure
HORIZONTAL FLOW 7
Title Title
Text • Text • Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
* Footnote 220
Source: Source
221. Unit of measure
FLOW WITH SHOCK 1
Title Header Header Header
•Text •Text •Text •Text
* Footnote 221
Source: Source
222. Unit of measure
FLOW WITH SHOCK 2
Header Header Header Title
•Text •Text •Text •Text
Text
•Text •Text •Text •Text
Text
* Footnote 222
Source: Source
223. FLOW WITH 3 COLUMN
Text Text Text
• Text • Text • Text
Text
• Text • Text • Text
Text
• Text • Text • Text
Text
• Text • Text • Text
Text
• Text • Text • Text
Text
* Footnote 223
Source: Source
224. FLOW WITH 2 COLUMN
Text Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text Text
• Text • Text
Text
• Text • Text
Text
* Footnote 224
Source: Source
225. Unit of measure
SQUARE FLOW
Text Text
• Text • Text
Text
Text
• Text
• Text
* Footnote 225
Source: Source
226. Unit of measure
FRAMEWORK
Text Text
• Text • Text
Text Text
• Text • Text
* Footnote 226
Source: Source
227. Unit of measure
Title Title
• Text • Text
* Footnote 227
Source: Source
228. Unit of measure
Title Title
• Text • Text
* Footnote 228
Source: Source
229. Unit of measure
Title Title
• Text • Text
Title Title
• Text • Text
* Footnote 229
Source: Source
230. Title Title
• Text • Text
xxxxx
Title Title
• Text • Text
230
231. Unit of measure
Title Title Title
• • •
* Footnote 231
Source: Source
232. Unit of measure
Title Title
• Text • Text
Title
* Footnote 232
Source: Source
233. Unit of measure
• Text
Text
Text
Text Text
• Text • Text
* Footnote 233
Source: Source
234. Unit of measure
• Text
Text
• Text • Text
Text Text
Text
• Text • Text
Text Text
* Footnote 234
Source: Source
235. SCP
External
S tructure C onduct P erformance
shock
• xxxx • xxx • xxxx • xxxx
* Footnote 235
Source: Source
236. Unit of measure
Text Text Text Text
• Text • Text • Text • Text
Text
• Text • Text • Text • Text
Text
* Footnote 236
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Editor's Notes
…and when that happens, they can now share that warmth with others…
Because, let’s be honest, people aren’t listening to the old ‘information’ messages as much as they were… firstly because we get our information from the internet, or from the 200 friends we have at the end of an instant communication device… and secondly because, well, the interesting stuff people are sharing with each other is more interesting
Note: Play this
1 - The Business Impact of Social Computing on CRM – Gartner Report, Feb/2009Gartner says: “Social applications offer a great opportunity for CRM practitioners to improve customer experience and influence the customer, particularly in an economic downturn when companies are trying to keep customers and increase wallet share. Investments should focus primarily on the customer online buying process where it can offer a direct return on investment (ROI) in terms of sales, awareness and customer loyalty.”
Market means not only customers, but also partners and even competitors.Social Media is purely media being generated in the internet. When social media (or tools) are used to convey company messages to the market, then it should be treated as a channel. It should be part of the current channel strategy and have skilled personnel interfacing the flow between brand and market as in any other traditional channel.The Social Media capability layer is not exclusively composed by brand-new processes on the top of the current Marketing, Sales and Service initiatives. Rather, is a combination of new social-administrative/coordination processes plus a sequence of new additional steps in the current processes performed by socially-empowered employees (from a new or even old workforce) – which means new roles and responsibilities in the workforce. This adds more value to the traditional approach with customers. Current traditional CRM process should be reviewed and adapted to this new reality.
The customer-facing employee may be any of your current Socially-empowered employees. In a company we may have 2 types of Socially-empowered employees: Employees officially part of a social initiative responsible to post information, monitor and respond to market requests. Employees that maintain its personal social connections via personal blogs, social networks and online contributions to wikis.A 3rd type of employee, not using any of current web social tools, may exist, but they eventually will be Socially-empowered because of the internal social tools to share insights and collaborate with others.Your company should have norms and policies covering social media usage by your employees. Your company should also be aware of which kind of content your employees are generating in their personal blogs, networks, wikis, etc, that may contain sensitive (positive or negative) information about your company. Is necessary to understand how connected to your brand are your employees’ reactions on their personal pages. Examples of Social CRM natural or rewarded market reactions (done without active company involvement):- Social Marketing: Word-of-mouth and Brand awareness by community discussions Social Sales: Friend referrals and positive customer review Social Service: Self-supporting communities where customers help each other on product issues or questions
Examples of Social CRM natural or rewarded market reactions (done without active company involvement):- Social Marketing: Word-of-mouth and Brand awareness by community discussions Social Sales: Friend referrals and positive customer review Social Service: Self-supporting communities where customers help each other on product issues or questions
1 - The Business Impact of Social Computing on CRM – Gartner Report, Feb/2009