SQL Database Design For Developers at php[tek] 2024
Ppt2
1. 2004 중점 사업 분야
• 사업부문별 균형과 내실
• 아웃소싱을 통한 원가절감
Web Design
Consulting
• Web
2004
integration
• Publishing
• DB generation Web Building eSolution
2. Contents
1 Click to add Title
2 Click to add Title
3 Click to add Title
4 Click to add Title
3. Diagram
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
• Click to add Text • Click to add Text • Click to add Text
• Click to add Text • Click to add Text • Click to add Text
• Click to add Text • Click to add Text • Click to add Text
4. Diagram
• Add your title in here
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
• Add your title in here
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
5. Diagram
Text Text Text
Add Your Text Add Your Text Add Your Text
6. Diagram
ThemeGallery is a Design Digital Content &
Contents mall developed by Guild Design Inc.
• Click to add Title • Click to add Title
Your text in here
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Your text in here
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Your text in here
• Click to add Title • Click to add Title
Your text in here
7. Diagram
ThemeGallery is a Design Digital
Title Content & Contents mall developed
by Guild Design Inc.
ThemeGallery is a Design Digital
Title Content & Contents mall developed
by Guild Design Inc.
ThemeGallery is a Design Digital
Title Content & Contents mall developed
by Guild Design Inc.
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9. Diagram
ThemeGallery is a Design Digital Content & Contents
mall developed by Guild Design Inc.
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C Group
B Group
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10. Diagram
ThemeGallery is a Design Digital Content & Contents
mall developed by Guild Design Inc.
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60%
70%
5%
25%
10% Text in here
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11. Diagram
ThemeGallery is a Design Digital Content &
Contents mall developed by Guild Design Inc. Text
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12. 3-D Pie Chart
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13. Diagram
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14. Diagram
ThemeGallery is ThemeGallery is a
a Design Digital Content Design Digital Content
& Contents mall & Contents mall
developed by Guild developed by Guild
Design Inc. Design Inc.
15. Diagram
Add Your Text
Add Your Text
Add Your Text
Add Your Text
16. Diagram
Text in here • ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
Text in here • ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
Text in here • ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
• ThemeGallery is a Design Digital Content & Contents mall developed
Text in here by Guild Design Inc.
• ThemeGallery is a Design Digital Content & Contents mall developed
Text in here by Guild Design Inc.
17. Diagram
ThemeGallery is a Design Digital Content &
Contents mall developed by Guild Design Inc.
Add your text in here Add your text in here Add your text in here
- Your text in here - Your text in here - Your text in here
- Your text in here - Your text in here - Your text in here
Click to add Text Click to add Text Click to add Text
21. eBiz Enterprise Management
Innovation
Business & IT Strategy
Supply Chain Execution
on
ti
ra
pe
Optimization O
22. SI Business Area
SI Area
NI Area
Solution Area
SM Area
SI consulting Internet Area
R&D Area
SI development
Consulting Area
SI management
N/W management
New technology
Network Integration
- Network Consulting
- Network Integration
- Network Management
23. Solution & Service - SI Development & Solutions
SCM
Marketing
Forecasting ERP
Personalization
Campaign Management
Marketing Encyclopedia
CRM eStrategy
Sales
Forecasting,
Opportunity Management, CMS
Configuration,
Generation
……
EIP
Services
Forecasting,
Customer Care
Spare Management
………
24. eBiz Solutions & Service
5%
5%
10%
Wireless Internet
Web Mailing
Web Contents
10% One-Stop BSP BSP Area
Service • IT consulting Internet Area
Web SI • IT development SI Area
• IT management NI Area
• N/W management
Consulting Area
• New technology
BSP MU :
(Business Service Provider Management Unit)
25. eBiz Solutions & Service
IT development & Network Integration /
management Automation System
15% 20%
10%
SI consulting &
management
Consulting for eBiz
eStrategy Consulting. 55%
eManagement Consulting
eBusiness Restructure Consulting
e-CRM,e-Marketing Consulting
e-Solution/ e-Infra/ e-Infra
Internet Area
BSP Area
SI Area
NI Area
26. e-Business
Perspective
System
E-biz transformation
e-Supply chain Management e-Customer Relationship Management
- 파트너와의 협력은 전략적 자산 - 고객 정보 , 고객 관계는 전략적 자산
- Supply Chain 를 활용한 경쟁 우위 확보 - 다양한 채널을 통합한 고객 서비스 제공
27. eBiz Service Domain
• eBiz Consulting • eBiz SI & Solutions
eBiz
Total
Service
• e-Marketing & Promotion
• eCreative & Contents
28. eBiz Solution analysis _e-CRM
e-CRM function
• 로그분석 및 접속자 통계 분석
• 회원의 메뉴별 / 그룹별 성향 및 접속통계 분석
• 회원 성향 분석을 통한 부문별 통계 및 접근 방법론
• 회원의 구매 패턴이나 관심분야를 분석하여 ,
거기에 대응하는 마케팅 전략 수립
• 고객의 소비성향과 구매욕구 분석 및 맞춤서비스
• 다른 분야간 연관 관계
• 각종 분석기능 및 분석 데이터 활용 프로그램
Data Gathering Analysis Adaptation
e-Customer Relationship Management
29. Summary
현재 기업의 주요 관심은 ?
CEO 의 주요 관심사 변화 비교 향후 수익 원천에 관한 설문결과
과 거 현 재 기업 인수
6% 전략적 제휴
1 원가 경쟁력 1 고객과의 관계 7%
2 고객 니즈의 변화 2 원가 경쟁력 신규 고객 유치
19%
3 주주의 가치 3 정보기술의 효과적인 활용
4 규제 / 탈 규제 4 변화 관리
신상품
5 산업 Restructuring 5 주주의 가치 22%
6 새로운 경쟁자들 6 수익의 증가
7 세계화 (Globalization) 7 산업 Restructuring
8 환경적 이슈 8 세계화 (Globalization)
46% 기존 고객의 유지
9 지정학적 (Geopolitical) 이슈 9 부가가치된 공급자와의 관계
(Value-Added Supplier Relationships)
Source: Executive Issues Survey CEO Global Business Study The Alexander Group, Incorporated,
30. e-CRM 구축 관점
현 안 전 략
• 우리 회사의 ( 가장 적합한 ) 고객은 누구인가 ?
1. 잠재 고객 • 그들을 유치하기 위한 방법은 무엇인가 ?
신규 고객 유치 전략
1. 잠재고객
경쟁사 고객 유치 전략
• 고객들은 우리 Site 에서 어떤 행동을 보이는가 ? 고객 가치 증대 전략
2. 신규고객 우수 고객 유지 전략
휴면 고객 활성화 전략
• 고객들은 우리 Site 와 경 쟁 Site 에서 고객 이탈 방지 전략
어떤 태도 ( 정부 수집 , 구매 등 ) 의 차이를 보이는 가 ?
이탈 고객 재 유치 전략
3. 구매고객
• 반복 구매를 위한 교차 판매 / 상승 판매방법은 ?
• 고객의 방문을 어 떻게 개인화 할 것인가 ?
4. 반복고객
• 이탈이 예상되는 고객은 누구인가 ?
• 휴면 고객을 활성 화 하는 방법은 무엇인가 ?
5. 고정고객
31. 템플턴그로스 2 호
1 환 매 90 일 이상 경과시 중도해지수수료 없이 환매 가능
주식에의 투자 : 신탁자산의 60% 이상
2 신탁유형 ( 평균 80 ∼ 90% 유지 )
채권에의 투자 : 신탁자산의 40% 이하
3 원본보전 없 음
32. 템플턴그로스 2 호
1. 상품명 템플턴그로스 주식 2 호
2. 신탁유형 주식형 / 추가형
3. 신탁기간 최초 설정일로부터 해지일까지
4. 가입대상 개인 및 법인 ( 제한없음 )
5. 가입금액 거치식 : 100 만원이상 / 적립식 : 10 만원이상
6. 추가입금 추가입금가능 / 일부인출 ( 선입선출 ) 가능
33. 국가 지식정보 자원관리의 비전과 목표
창조적 지식국가 구현
디지털지식 지식정보 자원 표준화 및 지식정보자원
법 - 제도 정비
정보자원확충 유통활성화 기술개발 관리체제 정비
출처 : 정보통신부 자료
34. Summary- 웹사이트 리뉴얼 목표
Integration Branding & Identity
Brand A Brand B Brand C
Strategy Contents Solution
E b iz 기반의 웹사이트 통합 전략 제고
마케팅 ( 홍보 ) 및 비지니스 채널화
장기적 안목으로 통합 시스템과 솔루션 검토
사이트 통합 리뉴얼 프로젝트
35. 1. Summary - 웹솔루션 도입에 따른 비젼과 미션
Vision
Off line Business 와 On line Business 의 최적화
Mission
1 . 7 개 계열사이트 통합구축 ( 통합 아이덴티티 제고 )
2. We b S o lu tio n 구축과 시스템 업그레이드 병행
Planning
O ff- lin e 과 O n - lin e B u s in e s s 연계를 위한 단계적 접근
웹사이트 및 시스템 통합 설계에 따른 비용절감 효과 제고
WC MS 와 e - C RM 솔루션 구축
37. e-Business Solutions
Shareholder Customer
e-Marketplace CMS ERP EIP e-marketing
Material supply production sell service
SCM e-PMS KMS/GW EDMS CRM/e-CRM
Employee Partner
38. eBiz Collaboration Network
Network
Team
NI MU
Enterprise Automation
Sales Network System
Team Team
Team
eBiz
R&D
SI MU EIP CRM
Consulting System
Team Team
39. Web Agency Service Domain
• Web CI
• Web Design
• Web application
• e-Business Consulting
• Market Analysis
40. e-Business Value Chain
협력업체 및 고객 네트워크를 통합 , 상호간의 정보를 공유하고 협력을 강화함으로써 효율적인
Order Fulfillment 를 수행하고 고객 니즈에 신속하게 대응
e-Marketing
Supplier Customer
SCM E-CRM
Supplier Customer
e-Marketplace
41. Interactive Full Service
통일된 프로세스 기반하에 ebiz 전략수립 , 개발 및 솔루션을 통합하여 구축
Design
Flash
Coding
Consulting Creative
Contents
Strategy
Sopping
Marketing
ebiz
Integration
eCRM
eSolution
Mailing Interaction
IRM
UMS
System VOC/
RMS
CTI
e-
Learning
Server
D/B
42. eBiz Sector & Solution
사이버아파트 포탈사이트 구축
하이테크 도시건설에 필요한 eSolution 인프라 구축
System
테크노빌리지 뉴스
쇼핑 / 공동구매 / 예약
생활토탈 정보
Mail+ SMS+Fax+ 메신저
정보 종합 DB 검색
화상회의 / 통화시스템
사이버교육
Techno
COMMUNICATION Village INFORMATION
홈뱅킹 / 홈트레이딩
반상회 / 동호회
원격 경비시스템
공과금 / 민원서류
재택근무시스템
영화 / 연극 / 음악
원격진료시스템
공지 / 주민신고 / 처리
LIFE
43. eBiz Total Service
eBiz
Building
Contents
Solution
eBiz eBiz eBiz
Strategy total service Operation
Planning
Marketing
eBiz
Consulting
47. 고객 Data 의 Integration
Transaction
Data
eCRM
Data Base Web Log
Enterprise CRM Data
Customer Data Warehousing/Integration
Profile
48. eBiz Total Service
R&D MU
SM MU
eBiz
Total Service
NI MU
SI MU
49. 통합회원관리 및 활용방안
CRM
Data Warehousing/Integration
Club
The press
e-CRM Consumer
Analyst Sales Service
Marketing Purchaser
Investor
Customer Interaction Platforms
Interaction Management Infrastructure
SMS Web FAX eMail Web Site Post
Channel Channel Channel Channel channel
투자자 미래고객
충성고객
50. 통합회원관리 및 활용방안
CRM
Data Warehousing/Integration
Club
The press
e-CRM Consumer
Analyst Sales Service
Marketing Purchaser
Investor
Customer Interaction Platforms
Interaction Management Infrastructure
SMS Web FAX eMail Web Site Post
Channel Channel Channel Channel channel
투자자 미래고객
충성고객
51. Office Management System
2 단계 ( 시스템 연동 ) 1 단계 ( 솔루션 개발 )
업무관리
KMS
자료실
인력관리
E-Mail
CRM
GW 손익관리 자산관리 고객관리
문서
EDMS
ERP
E-Planning
SCM
52. eBiz Solutions & Service
15% 20% Internet Area
BSP Area
10%
SI Area
NI Area
55%
Supplier A Customer A
Supplier B Customer B
Supplier C Customer C
53. eBiz Solutions & Service
Web SI Area
SI Area
15% 20% NI Area
10% System Area
55%
• Web consulting
• Web development
eCRM WCMS • Web management
Mailing IRM/PRM
• SI consulting
• SI development
CRM/DW EIP/EKP • SI management
GW/KMS ERP/SCM
• Network Integration
• Automation System
• Enterprise Network
MES CTI
IBS PABX
55. 2004 중점 사업 분야
• 사업부문별 균형과 내실
• 아웃소싱을 통한 원가절감
Web Design
Consulting
• Web
2004
integration
• Publishing
• DB generation Web Building eSolution
56. Company Organization
eBiz System
Solution
Company
Organization
Internet
Consulting Biz
57. Organization
President & CEO
Supporting Team Planning & Public
BSP MU SI MU INFRA MU Consulting MU R&D MU
• CS team • eBiz team
• Sales 1 team • Sales 1 team • Consulting 1 team • Solution team
• Biz 1 team
• Sales 2 team • Sales 2 team • Consulting 2 team
• Biz 2 team
• SI System team • Automation team • Consulting 3 team
• Biz 3 team
• SI Develop team • Network team
58. Organization
BSP MU
• CS team
• Biz 1 team
• Biz 2 team
• Biz 3 team
SI MU
• Sales 1 team
Consulting MU
• Consulting 1 team R&D • Sales 2 team
• SI System team
• Consulting 2 team • eBiz team • SI Develop team
• Consulting 3 team • Mbiz team
INFRA MU
• sales 1 team
• Sales 2 team
• Automation team
• Network team
59. eBusiness Perspective
( e-Business 혁신 단계 )
How to revolutionise business models and
Business shift value creation?
Model
Innovation
What are new offerings, unique to the Web?
Product/Service
Innovation
How to sell products and process orders
Over the Web?
Channel Innovation
How to reach online user and provide
Marketing Innovation Customised In-depth product information?
Source : Arthur D.Little
60. eBusiness 의 기회요인
• 핵심역량 및 경쟁 력의 확보
Convergence
• 가치 창출 활동에 집중
• 제품 및 서 비스의 재구성 ( 예 : 개별화 )
Industry • 최초 진입자의 이 익 , 시장 지배 사업자
Transformation
• 비용 절감
• 매출 증대
• 공급업체와의 Win-Win 관계
Value Chain Integration
• 소액 투자로 다소의 매출 증대
• 온라인상에서 고객 의 행동을 학습
Channel Enhancement
출처 : PwC
61. 단계별 사업 추진계획
• e-Biz Total
- e-Total Consulting
- e- Biz Total Integration 안정적 성장 단계
- e- Biz Total Solution
Business Value
• e-Biz / M-biz
- e-Biz Consulting
- e- Biz Integration 성장 가시화 단계
- e-Biz Solutions
700 억
• Web SI
- Web SI Consulting
400 억
- Web Applications
- Web Solutions
성장기반 조성
120 억 300 명
• Web build 250 명
- Web Planning 100 명
- Design/Component
Degree of Innovation
63. eBiz Service & Solutions
Web Service & Solution Network Integration
20% 10%
eBiz Consulting
15%
2008
SI Service & Solution
55%
64. 고용 및 매출액 규모별 IT 중소 . 벤처기업 분포
고용규모별 IT 중소벤처기업 분포 매출액 규모별 IT 중소벤처기업 분포
10 인 이하 5 억 이하
20 인 이하 10 억 이하
50 인 이하 100 억 이하
100 인 이하 200 억 이하
•100 인 이상 (845 개 업체 ) •10 억 이하 (4,159 개 업체 )
100 인 이상 200 억 이상
43%
34%
4% 40%
6% 고용규모별
24% 20%
22% 매출액 규모별
• 출처 : 정보통신부
90. 1
2
3
4
5
6
es
E n
tu r
v ir
fe a
nmo
ce i
en
e rv
ta l
t/s
fo r
uc
ce
od
P r
s
S e r v ic e r e q u ir e m e n ts S D F s A p p lic a t io n e c o n o m ic s
C u
e ls
s to
nn
m e
ha
n c
r u
o
sa
u ti
ge
t r ib
D is
95. The Supply Chain Process
Model
Supply Chain Mission & Strategy
Brand Development
Brand Development
Customer
Customer
Development
Development
Consumers
Consumers
Suppliers Plan &
Suppliers &
Customers
Customers
Source Make Deliver
Information Management
Human Resource Management
Quality & Business Excellence
Finance Management
Safety, Health & Environment
Technology Management
96.
97.
98. Product
Description of the company’s
products 1,000,000
Product
Description of the company’s
products 900,000
Product
Description of the company’s
products 1,100,000
99. Description of the contents
ThemeGallery is a
Design Digital Content
Contents text Contents text
& Contents mall
developed by Guild
Design Inc.
Description of the contents
100. 1. Describe contents for a Chart 2. Describe contents for a Chart
Description of the company’s sub contents Description of the company’s sub contents
Description of the company’s sub contents Description of the company’s sub contents
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