ENTER2020 eTourism Conference presentation

1. Panel 9: Travel and the Next Technology Frontiers: From Virtual to Space
Adventures in Commercial Space
Jonathan Firth - Chief Operating Officer, D-Orbit
10th January 2020
Guildford

2. Travel & Next Technology Frontiers
Global Space Economy and Tourism
My Experience with Virgin Galactic
D-Orbit and a Vision for the Future

3. Global Space Economy and Tourism

4. Global Space Economy and Tourism

5. Global Space Economy and Tourism
Space systems are vital for telecommunications, earth observation, remote sensing,
resource management, navigation, infrastructure development and national security

6. “Data is the new oil - companies building on
data are very successful now
and will be more successful in the future”
Khaldoon Khalifa Al Mubarak - CEO and Managing Director
Mubadala Investment Co (Abu Dhabi sovereign wealth fund)
Space Economy: the sector and its derived activities
Global Space Economy and Tourism

7. Global Space Economy
2020: Valued at USD ~400 billion
Projected grow to:
• USD 558 billion by 2026 – Market Forecast
• USD 2.7 trillion by the 2040’s – Bank of America Merrill Lynch
Space is Key for Growth in many Verticals - Space systems
provide key information, insights and services
Global Space Economy and Tourism

8. Today’s new Space markets are growing fastest for
commercial applications by providing access to
affordable imagery, communications, and other
types of data from Space
Many small, privately-backed early stage Space-
related companies are being created
Space Economy: the sector and its derived activities
Global Space Economy and Tourism

9. • Falling launch costs
• Reusable launch vehicle development
• Revolution in both small satellite technology and small launch
vehicles
• Availability of Capital / Recovery after World Recession (2007-2009)
• Government Policy
These factors attract new entrants throughout the space sector’s
value chain (from satellite and rocket manufacturing, to launching
satellites and people, to downstream services) Source: OECD
Transformative factors
Global Space Economy and Tourism

10. Global Space
Economy:
Equity
Investments
Space equity investments
since 2009 add up to
over USD20 billion in over
400 space companies
Source: Space Angels
Global Space Economy and Tourism

11. Global Space Economy and Tourism
Source: ULA

12. Global Space Economy and Tourism
Source: ULA

13. My Experience with Virgin Galactic

14. SpaceShipOne - Mojave, CA – 4th October 2004
My Experience with Virgin Galactic

15. 15
Space Altitude Achieved
Mojave, CA – December 2018
My Experience with Virgin Galactic

16. Consumer Permission
to Enter Numerous
Industries
Commercial Focus
with Intent to
Make a Difference
High Impact, Cost
Effective Marketing
Attracts Talented
People and
Complementary
Business Partners
Customer
Experience is Key,
Drives Loyalty
My Experience with Virgin Galactic

17. WhiteKnight (carrier aircraft)
SpaceShipOne
(spacecraft)
Early Customer Insights Defined
Flight Experience and Informed
Design of New Spacecraft
Service/Price Announced,
Five Person Start Up Team
Established in London
Market Study on
Consumer Interest in
Flying to Space
My Experience with Virgin Galactic
Reservations Grew at
Approx. 100 Per Year,
from over 50 Nations

18. Space Altitude,
with Award of
Astronaut Status
View of Earth
and Blackness
of Space
Desire to Bring
Friends and
Family to Watch
Out of Seat
Weightless
Experience
‘G’ Forces were an
Unknown vs.
% Ability to Fly
Opportunity to be
in First Thousand
People in Space
My Experience with Virgin Galactic

19. Trials Demonstrated That
Only Normal Level of
Health Would Be Required
Richard B
Participated
in the Trial
Founders Were Invited to
Ride Centrifuge Programmed
to Spaceship ‘G’ Profile
Securing
Reservations Was An
Intensive Process
Customers Making
Full Deposit Became
‘Founders’
My Experience with Virgin Galactic

20. 1 2 3 4
Customer Experience:
Sub-Orbital Spaceflight Offering
My Experience with Virgin Galactic

21. 1 2 3 4
Tourism Experience:
Secondary Offerings and Revenue Opportunities
My Experience with Virgin Galactic

22. 22Mojave, CA – 31st October 2014
Flight Test Accident
in 2014 Resulted in
Loss of Spacecraft
Virgin’s Own Internal
Review Absorbed
Corrective Actions
Comprehensive
Investigation by US
Safety Authority
Co-Pilot Killed,
Pilot Injured But
Parachuted Safely
Insurers Paid for Lost
Vehicle, Cover with
Aviation Market
My Experience with Virgin Galactic

23. ‘Space Tourism’ & Off World Expeditions
‘Space tourism’ - space travel for recreational, leisure or business purposes (potential
includes suborbital, orbital and lunar missions), and all Earth-related tourism activity
To date, only orbital space tourism has been performed - by the Russian Space Agency
Projected that the personal spaceflight market (commercial aviation plus tourism)
could be worth USD23 billion by 2030
Virgin Galactic and Blue Origin aim to provide suborbital flights in the near term
SpaceX has announced its first passenger for a trip to Moon orbit
“Space tourism could be the stepping stone for the development of long-haul travel
on earth serviced by space. In a decade, high speed travel via outer space will
compete with long-distance airline flights.” - UBS Analysis, 2019
My Experience with Virgin Galactic

24. D-Orbit and a Vision for the Future

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D-ORBIT’S VISION: In-space transportation and
servicing to enable profitable business and human
expansion in a sustainable space environment
D-Orbit and a Vision for the Future

26. D-Orbit and a Vision for the Future
D-Orbit and a Vision for the Future

27. 27
D-Orbit’s services
cover the entire
lifecycle of space
missions adding value
to our customers’
businesses
Streamlined in-space
and on-ground
operations with
innovative
technologies
D-Orbit and a Vision for the Future

28. 28
ION CubeSat Carrier:
a free-flying dispenser developed
and operated by D-ORBIT
Time Reduction from
Launch to Revenue
85%UP
TO Lower Cost for Constellation
Deployment
40%UP
TO

29. Space Impact is widening
Emerging digital technologies and innovative operating models
are expanding the role of Space in multiple economic sectors
(in the way that GPS has done in the past, for example)
Technologies like artificial intelligence, blockchain and augmented reality
“can disrupt the status quo of what we currently think of as ‘Space’ by
advancing it, optimizing it or making it cheaper, faster or more accessible”
Source: ‘Tech Trends 2019: Space industry perspective’ - Deloitte report, April 2019
D-Orbit and a Vision for the Future

30. 30
New Business Models
Example: Holistic Mission Control (D-Orbit)
Space
Mission Ground
Control
Data and
Applications
New Space Solutions
“As a service” providers
are developing their
offerings – provision of
full turnkey services for
customers
Shift is from buying
rockets to buying
services

31. Ensuring that all humanity can continue to use Space for peaceful
purposes and socioeconomic benefit now and in the long term will
require international cooperation and agreements
“Space tools are highly relevant for the attainment of all 17 Sustainable
Development Goals and their respective targets, either directly or indirectly”
UN Office for Outer Space Affairs, June 2018
Greater Focus on Space Sustainability
D-Orbit and a Vision for the Future

32. Orbital debris is a global
problem
New Business Models
Example: Space Debris Management
European Space Agency estimates 900,000
pieces of debris larger than 1cm are in orbit
D-Orbit and a Vision for the Future

33. Technologies that
could move
humanity from
making temporary
visits into Space
towards setting up a
permanent presence
D-Orbit and a Vision for the Future
New Business Models
Example: In-Space Manufacturing

34. Building Lunar Habitats
D-Orbit and a Vision for the Future

35. Mining of the Moon and Asteroids
D-Orbit and a Vision for the Future

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1. Space Investment is at Record Levels
2. Commercial Space (aka NewSpace) has driven change
3. Many new players internationally
D-Orbit and a Vision for the Future
My Experience with Virgin Galactic
Global Space Economy and Tourism
1. New Market Created by VG: Personal Spaceflight
2. Proof of Safety for Humans not yet achieved
3. Many Opportunities beyond the Participants
1. In-Space Transportation systems are being developed
2. Autonomous Systems will lead activities
3. Impact is Widening: “Today’s ‘Science Fiction’ is
Tomorrow’s ‘Science Fact’ “ (Isaac Asimov)

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