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How Bloggers, PR Pros and Brands Can Best Work Together. Lisa Hill (PR), Cheryl Sternman Rule (author/blogger), Carrie Welch (PR, Little Green Pickle), Lisa Golden Schroeder (photographer/stylist/blogger) and Heather Jones (Heather Jones Consulting) .
Partnerships between bloggers and PR pros can be a complicated dance. How can you as a blogger suss out suitable partnerships, and when (and how) should you say no? What do PR pros seek in blogging partners? This session will focus on the shifting dynamics in this space and will empower bloggers to choose their partners wisely.