How Bloggers, PR Pros and Brands Can Best Work Together. Lisa Hill (PR), Cheryl Sternman Rule (author/blogger), Carrie Welch (PR, Little Green Pickle), Lisa Golden Schroeder (photographer/stylist/blogger) and Heather Jones (Heather Jones Consulting) . Partnerships between bloggers and PR pros can be a complicated dance. How can you as a blogger suss out suitable partnerships, and when (and how) should you say no? What do PR pros seek in blogging partners? This session will focus on the shifting dynamics in this space and will empower bloggers to choose their partners wisely.

1. How Bloggers, PR Pros and Brands Can Best Work Together
IFBC Portland, August 24, 2012
Cheryl Sternman Rule
cherylsrule@gmail.com
408-516-4011
Author / freelance writer / blogger
Ripe: A Fresh, Colorful Approach to Fruits and Vegetables (Running Press, 2012)
(http://ripecookbook.com/)
5 Second Rule (http://5secondrule.typepad.com/)
Twitter: https://twitter.com/sternmanrule
Facebook: https://www.facebook.com/5secrule
Heather Jones
www.heatherjonesconsulting.com
heather@heatherjonesconsulting.com
(503) 704-9492
Twitter: @hjconsult
Facebook: facebook.com/HJConsult
Lisa Hill
Lisa Hill PR
Office: 503-327-8328
lisa@lisahillpr.com
Carrie Welch
URL (with blog) - www.littlegreenpickle.com
carrie@littlegreenpickle.com
Twitter - carriePDX, littlegreenpick
Facebook - www.facebook.com/carriewelch, www.facebook.com/littlegreenpickle
Phone - 503-894-8695
Lisa Golden Schroeder
Foodesigns Culinary Consulting (food styling, strategic recipe development, food
writing/blogging)
www.foodesigns.com (with blog; The Tweezer Times) (currently being rebuilt, to return this fall)
lisa@foodesigns.com
651-653-4348
Blogging for Just BARE® Chicken, www.justbarechicken.com

2. Database Resources
Cision (http://www.cisionpoint.com/)
Vocus (http://www.vocus.com)
Lexis Nexis (http://www.lexisnexis.com)
To illustrate what a blogger profile looks like in Cision, here’s a screenshot of Cheryl’s profile:
.

3. Sample pitches (from Heather Jones)
Below is an email pitch I received from a blogger recently – I think she did a nice job of
anticipating my questions in terms of her focus, audience and both qualitative and quantitative
reach. I’m sure she’d be comfortable with me sharing her as an example of what to do…
From: Melissa Lawler [mailto:mglawler62@gmail.com] Sent: Monday, May 21, 2012 5:16
PM To: heather@santenuts.com Subject: Review Opportunity
My name is Melissa and I am a blogger. I have a blog called The Kids are Grown, Now
What? where I blog about a wide variety of things including gluten free cooking, fashion, family,
life, fashion, product reviews, and giveaways. The blog is growing every day. Here are some
current numbers: 32000 average page views a month 6300 Unique Visitors 9000 Facebook Fans
(http://www.facebook.com/TheKidsAreGrownNowWhat ) 5800 Twitter Followers
( https://twitter.com/#!/MsMissy62 ) 2600 people added blog to Google+ Circles
(https://plus.google.com/u/0/b/110791866005945843444/110791866005945843444/posts ) 90
0 RSS Subscribers Google PR 2 There are quite a few ways we could work together to draw
attention to your business. I would love to review products from your company. I am willing to
review anything you offer. I am currently reviewing food products, gluten free food products,
household items, family items, cat items, family movies, and electronics. I would also love to offer
a giveaway to my readers, to help bring more traffic to your page. I would provide links and
images from your site in my review and giveaway. I also provide sidebar advertising in the form
of buttons, banners or text links on my blog at a very reasonable price. Another option is to hire
me to post sponsored posts to draw attention to your company. Are any of these things
something you might be interested in? I'd love to hear your ideas! Thank you and have a great
day!
Melissa Lawler Owner/Author, The Kids are Grown, Now What?
Tel:
http://kidsaregrown.blogspot.com/
Directly below is one from the “no no” files, names removed but otherwise copied verbatim,
spelling, punctuation and all:
hi my name is {first last name}. i am a stay at home mom of 2 little girls ages 3 and
4.i am also a blog owner.i think your nuts sounmd and look amazing.i know my girls
would love to have one. i was wondering if i could please do a review on my blog for
you?i want to thank you for reading my message i look forward to hearing from
you. http://{URL}.blogspot.com/ over 3800 weekly
visitors http://www.facebook.com/profile. over 1300
friends http://www.facebook.com/pages/{NAME} over 360 fans
I think these are good examples, both from the mom/food blog world, but both made drastically
different impressions!

4. Lisa Hill Public Relations clients who are interested in working with bloggers…
Stone-Buhr Flour
www.stone-buhr.com
Better Bean Company
www.betterbeanco.com
Montaccini Pasta (coming this Fall)
Moonstruck Chocolate
www.moonstruckchocolate.com
ROOTS Cookbook by Diane Morgan
www.dianemorgancooks.com
Ruby Jewel Ice Cream Sandwiches
www.rubyjewel.net
Tipu's Chai
www.tipuschai.com
Heather Jones client interested in teaming up with bloggers…
Santé Nuts
www.santenuts.com, www.facebook.com/santenuts, @santenuts
Carrie Welch clients (http://www.littlegreenpickle.com/clients/)…
The new YouTube channel HUNGRY
www.youtube.com/hungry
Organic Valley
www.organicvalley.coop (check the Newsroom section for what's new and launching
http://www.organicvalley.coop/newsroom/overview/

5. Blog post sample from Just BARE® Chicken