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Marketing Presentation Sept 2012

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Marketing Presentation Sept 2012

  1. 1. non-traditional + traditional katietownsend | tuesday, september 11, 2012
  2. 2. hello. involved in: •HHDA •community outreach •HAC •on-air promotion •ADP PBYP •contests •KHB •events •UW •PSAs •SMAC i like to: •run •craft/paint •photog •chase kids
  3. 3. hello.
  4. 4.  non-traditional/in- boundtake a minute..
  5. 5. traditional.television – radio – print – outdoor – flyers –direct mail - networking
  6. 6. traditional vs. social media
  7. 7. non-traditionalWAY more than just facebook.online – instagram – guerilla - pinterest –blogs /vlogs– apps – online - youtube -linked in – email marketing – special events– text messaging – qr codes - …and more!Success is typically unpredictable – but hasthe potential to be incredibly rewarding.
  8. 8. social media
  9. 9. social media
  10. 10. facebook
  11. 11. twitter
  12. 12. what’s this bird’s name?
  13. 13. what’s this?
  14. 14. video blogsanybody know who garyvaynerchuk is?
  15. 15. guerilla marketing
  16. 16. guerilla marketing
  17. 17. FAIL - aqua teen hunger force
  18. 18. some thoughts.•know your brand first.•don’t just throw a facebook or twitter icon onyour print or tv ad.•be clever in your marketing combinations.•non-traditional media is about your content asit relates to CONTEXT.•don’t just use social media and non-traditionaloutlets to directly sell.• give it a go.
  19. 19. bring it home…
  20. 20. thank you.ktownsend@whlt.com601.606.6181facebook- /katownsend1twitter - @ktownsend1linkedin - /katietownsendinstagram – katownsend1

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