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© 2005 IBM Corporation
The Cost
of
Thinking Twice
Claudia Brind-Woody
IBM Vice President & Managing Director
Intellectual ...
© 2005 IBM Corporation
IBM’s Diversity Policy is Based on Corporate Values:
Dedication toDedication to
every client’severy...
© 2005 IBM Corporation
Our customers, suppliers and
strategic partners are increasingly global
and multi-cultural
We must ...
© 2005 IBM Corporation
Updated July 27, 2013
Source: http://en.wikipedia.org/wiki/File:World_homosexuality_laws.svg
Same-s...
© 2005 IBM Corporation
 McKinsey
 Organizational Excellence:
– Those with diverse senior management teams outperformed t...
© 2005 IBM Corporation
LGBT inclusion motivates employees to do their personal best
•Gay staff who are ‘out’ and supported...
© 2005 IBM Corporation
Why do LGBT employees “Think Twice”?
Why do we hesitate to come out?
 Safety and Bullying
 Lack o...
© 2005 IBM Corporation
The Business Cost of Thinking Twice:
• 25 to 75% of LGBT employees encounter extensive discriminati...
© 2005 IBM Corporation
The Individual Cost of Thinking Twice:
The workplace is not a place for your personal life… Or is i...
© 2005 IBM Corporation
“Coming Out”: Takes courage & is not a one-time event
41%
27%
5%
1%
23%
3%
0
50
100
150
Responses
V...
© 2005 IBM Corporation
Remaining in the Closet: has both personal and team impacts
30%
20% 19%
12% 11%
8%
0
50
100
150
Res...
© 2005 IBM Corporation
IBM employee, Peter and his life partner, Andy celebrated 10 years together on
Saturday. Peter gave...
© 2005 IBM Corporation
Diversity improves decision making:
Irving Janis “Groupthink”
8 symptoms characterized into 3 group...
© 2005 IBM Corporation
Diversity improves talent acquisition:
LGBT inclusion in your formal recruiting and on-boarding pro...
© 2005 IBM Corporation
What you measure matters:
Benchmarking on the Maturity Curve for LGBT Diversity
Level One Level Two...
© 2005 IBM Corporation
“They always say time changes things,
but you actually have to change them yourself.”
Andy Warhol (...
© 2005 IBM Corporation
The Cost
of
Thinking Twice
Claudia Brind-Woody
IBM Vice President & Managing Director
Intellectual ...
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The cost of thinking twice by Claudia Brind-Woody 08-23-13

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Claudia Brind-Woody's presentation from Nykredit's LGBT-conference in Copenhagen August 2013

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The cost of thinking twice by Claudia Brind-Woody 08-23-13

  1. 1. © 2005 IBM Corporation The Cost of Thinking Twice Claudia Brind-Woody IBM Vice President & Managing Director Intellectual Property Licensing
  2. 2. © 2005 IBM Corporation IBM’s Diversity Policy is Based on Corporate Values: Dedication toDedication to every client’severy client’s successsuccess Innovation that matters – for ourInnovation that matters – for our company and for the worldcompany and for the world Trust and personalTrust and personal responsibility in allresponsibility in all relationshipsrelationships
  3. 3. © 2005 IBM Corporation Our customers, suppliers and strategic partners are increasingly global and multi-cultural We must position ourselves to communicate with and market to a diverse population Global Marketplace Our customers have diverse needs We must reflect our clients diverse population to be responsive to their needs and expectations If we assume all of our customers are straight, we will be wrong 5-10% of the time Meeting Client Needs The competition to attract and retain top talent is increasing We must be employer of choice to attract develop and retain key skills (inclusive culture, supporting talent development, flexible working practices) Creating a great place to work Our competitive advantage is through being a leader in innovation IBM needs diverse perspectives and talents to enhance creativity and innovation Making Diversity our Advantage Diversity & Inclusion is important to our business:
  4. 4. © 2005 IBM Corporation Updated July 27, 2013 Source: http://en.wikipedia.org/wiki/File:World_homosexuality_laws.svg Same-sex Marriage: The Netherlands (2001), Belgium (2003), Canada (2005), Spain (2005), South Africa (2006), Norway (2009), Sweden (2009), Argentina (2010), Iceland (2010), Portugal (2010), Denmark (2012), Uruguay (2013), Brazil (2013), France (2013), Uruguay (2013) and New Zealand (2013) Mexico City and Quintana Roo US States: MA (2004), CT (2008), IA (2009), VT (2009), NH (2009), Washington DC (2010), NY (2011), WA (2012), ME (2012), MD (2013), RI (2013), DE (2013), MN (2013), CA (2013). Brazil (upgrade from civil union) Death Penalty: Iran, Saudi Arabia, Yemen, Mauritania, Sudan, United Arab Emirates, Nigeria, Somalia Globalization looks different for LGBT Employees…
  5. 5. © 2005 IBM Corporation  McKinsey  Organizational Excellence: – Those with diverse senior management teams outperformed those with no diversity on 9 criteria – and score increased significantly when diversity reached critical mass (a third of the team)  Financial Excellence: 89 European-listed companies with the highest diversity in senior leadership positions outperformed the industry averages of Stoxx Europe 600 – 10% higher return on equity – 48% higher EBIT – 1.7 time the stock price growth  Catalyst – “Why Diversity Matters” August 2011  Improving Financial Performance – Catalyst studies since 2004 have shown that companies that achieve diversity in their management and on their corporate boards attain better financial results, on average, than other companies • Return on equity (53% higher) • Return on sales (42% higher) • Return on invested capital (66% higher) The Business Case for Diversity: the “Bottom Line”
  6. 6. © 2005 IBM Corporation LGBT inclusion motivates employees to do their personal best •Gay staff who are ‘out’ and supported are 20-30% more productive (Harris Interactive, 2006) •How companies treat LGBT constituencies can be a leading indicator for how other diverse groups are treated The Business Case for Diversity: productivity, performance, loyalty Valuing & accessing diversity are key elements in high performance • Business is a Team Sport – diverse teams win LGBT inclusion increases revenue: New markets and new customers: 78% of LGBT consumers are extremely likely or very likely to consider brands known to provide equal workplace benefits for their employees, including LGBT workers. Cultural relevance sells: Research shows that talking to the diverse consumer in their language/culture gains and retains customers. Brand Loyalty high: 94% of gay and lesbian consumers say they are loyal to brands that advertise in gay media
  7. 7. © 2005 IBM Corporation Why do LGBT employees “Think Twice”? Why do we hesitate to come out?  Safety and Bullying  Lack of Trust – Fear of job loss – Fear of damage to promotional opportunities – Can only see downside in coming out – Discrimination is hard to prove  Messages from Families of Origin, Religion, Governments and Society in general Percentage of LGBT people – 5% to 10% What % of your employees are LGBT? Do you know? What % of women do you have in your company? Do you know? Percentage with LGBT people in their lives – 80%
  8. 8. © 2005 IBM Corporation The Business Cost of Thinking Twice: • 25 to 75% of LGBT employees encounter extensive discrimination in the workplace • 55% of LGBT employees facing discrimination report direct work impact According to research from the Center for Work-Life Policy: • 21% of closeted employees trust their employer vs. 47% of out employees • 23% of closeted employees are entrepreneurial vs. 35% of out employees • 52% of closeted employees feel stalled in their career vs. 36% of out employees • 48% of closeted employees are satisfied with rate of promotion vs. 64% of out employees • 59% of closeted employees fee “very loyal” to companies vs. 70% of out employees • 36% of LGBT employees will change careers if they encounter continued discrimination and are 3 times more likely to leave if not satisfied with their rate of advancement than those who are • An employee who feels “safe” will weigh the additional risks when considering changing employers • Lesbians face barriers that are attributable to both their lesbian status and their status as women. A 2009 Catalyst study reports that Lesbians report “less friendly” workplaces than LGBT men;  76% of LGBT women vs.85% of all others reported that their manager was comfortable interacting with them.  70% of LGBT women reported that their manager evaluated performance fairly vs. 80% of LGBT men and 77% of non-LGBT women and men.  On average, LGBT women are “out” to 50% of their workgroup versus LGBT men out to 72% of their workgroup. • “Out” employees in safe environments earn 50% more and contribute more to the business than closeted employees in hostile environments
  9. 9. © 2005 IBM Corporation The Individual Cost of Thinking Twice: The workplace is not a place for your personal life… Or is it?  Have you ever heard, stated or asked… “…how was your weekend, vacation, holiday?” “…how is/are your wife, husband, spouse, children, grandchildren?” “…congratulations on your engagement, marriage, birth of your child, adoption of a child, community service award, anniversary etc.” “…is your spouse, child, sibling, parent feeling better from his/her cold, skiing accident, other illness, etc.?” “…I am deeply sorry about your divorce, loss of a parent, in-law, spouse, sibling, child, grandchild…” “…you are invited to my child’s confirmation, bar mitzvah/bat mitzvah, graduation, wedding, ball game…” “…my family went to our summer cottage for the weekend.” If so, then the workplace is an appropriate place for employees to discuss their personal lives… but at what cost to LGBT employees? The “Invisible Minority” must make choices every day…
  10. 10. © 2005 IBM Corporation “Coming Out”: Takes courage & is not a one-time event 41% 27% 5% 1% 23% 3% 0 50 100 150 Responses Very comfortable Slightly comfortable Undecided Slightly uncomfortable Very uncomfortable No Answer Comfort with communicating LGBT status Those “out” at work: Risk disapproval, violence, discrimination and career derailment. Can strengthen relationships with co-workers and colleagues as an authentic person By sharing personal lives and social activities with colleagues, LGBT employees can: Develop more effective personal connections Be seen as courageous and trustworthy by professional connections Are more aligned with the goals of, and more loyal to their organizations Tend to access their entire skill set for the organization (innovation, creativity) Are more productive in the workplace, because they do not spend energy hiding
  11. 11. © 2005 IBM Corporation Remaining in the Closet: has both personal and team impacts 30% 20% 19% 12% 11% 8% 0 50 100 150 Responses Avoid discussing personal life Refrain from placing partner's photo on desk Remain silent when others make offensive GLBT comments Change pronouns when discussing personal life Avoid, on personal time, areas frequented by other IBMers Lie about my personal life In addition, those not out at work: Constantly and carefully examine each of their thoughts and actions – all day, every day Tend to be very isolated at work: Distance themselves from both straight colleagues to avoid personal conversations Distance themselves from LGBT colleagues to avoid “guilt by association” Are often seen by peers & supervisors as not authentic or honest people, because they are not forthcoming about their personal lives. Compromise their image as trustworthy when people eventually find out they are gay May see safety, job retention or career advancement an issue
  12. 12. © 2005 IBM Corporation IBM employee, Peter and his life partner, Andy celebrated 10 years together on Saturday. Peter gave Andy tickets to the Broadway show he’d wanted to see for years Can you believe it's been 10 years? Open it! Wow Broadway tickets! When are we going? Tonight, we have a 3:00 flight to New York and 5th row seats for the 8 o'clock show! What really happened this weekend: Lost Productivity l Reduced Teaming l Decreased Employee Morale “What did you do this weekend Peter?” Have I opened up to this person? "Not much, I saw a play with a friend." Share excellent adventure Start work feeling energized and part of the team Have they “got it” yet? No Is this Henry? No Is this Martha? No Is this Pat? No Is this Colleague A? Is this Colleague Z?Is this Colleague A? Knows I have a partner but for some reason thinks he's my business partner. Has heard me refer to my partner, but still calls him my roommate. What colleague Z knows and what I think she thinks. What colleague A knows and what I think he thinks is the case. Lapsed Time: 6 min. Morale: High Try to make progress. Be evasive or shut down depending on energy level and the colleague. Start work feeling drained, down about lying, appearing evasive/unfriendly/not part of the team. Lapsed Time: An eternity! Morale: Rock Bottom The cost of the closet How Peter thought before talking about it back in the office: Yes Yes "No you don't know her." "She's just a friend." "Oh just friend’s local small town production” "SO! Let's talk about your weekend!" No No No Lapsed Time: 10 min. Morale: low Knows I'm with someone, but keeps telling me he can't wait to meet her. Yes Yes Yes Yes Yes His colleagues will think he is a snob, because he never shares any personal things. He will avoid spending informal time with the colleagues, be cut off from information,…
  13. 13. © 2005 IBM Corporation Diversity improves decision making: Irving Janis “Groupthink” 8 symptoms characterized into 3 groups of issues: • Overestimations of the group—its power and morality • Closed-mindedness • Pressures toward uniformity With the board members lacking expertise in the field and having somewhat similar background, norms, and values, the pressure to conform became more prominent. Together, these conditions may have contributed to the poor decision-making process that eventually led to Swissair’s collapse. Hermann, A., & Rammal, H. G. (2010). The grounding of the "flying bank". Management Decision, 48(7), 1051. This paper considers two recent cases of possible groupthink in British corporate management at BA and Marks & Spencer. During the 1990s both companies released globalization expansion strategies. This analysis of media press releases reveals that all eight symptoms of groupthink were present . During 1998 - 1999 the price of Marks & Spencer's shares fell from 590 to less than 300 and that of British Airways from 740 to 300. Eaton, Jack (2001) Management Communication: The threat of Groupthink. Corporate Communication, 6.4, 183 – 192
  14. 14. © 2005 IBM Corporation Diversity improves talent acquisition: LGBT inclusion in your formal recruiting and on-boarding processes will signal that talent is valued in your company Diversity improves business culture: LGBT diversity is the hardest one for corporations: A high-performance culture of integrity, trust & openness is enhanced when all employees can be their authentic selves at work Diversity improves Innovation: The best ideas for leadership and innovation tend to come from both having and accessing diversity: The Medici Effect by Frans Johansson Open Innovation by Henry Chesbrough The Difference by Scott E. Page Putting our Differences to Work by Debbe Kennedy The Opposable Mind by Roger Martin The Paradoxes of Diversity in Innovation by Susanne Justesen The 5 Disciplines of Innovation by Carlson & Wilmot Weird Ideas that Work by Robert I. Sutton Tempered Radicals by Debra Meyerson The Big Sort by Bill Bishop
  15. 15. © 2005 IBM Corporation What you measure matters: Benchmarking on the Maturity Curve for LGBT Diversity Level One Level Two Level Three Level Four Safety for ALL LGBT Employees Equality of Benefits for all LGBT Employees LGBT Employee Leadership Development “Out” employees at senior exec. level Global Non- Discrimination Policies – framing the dialog as Human Rights Corporate sponsorship of LGBT NGO initiatives and programs Monitoring & changing discriminatory country- based internal corporate practices Advocacy to change discriminatory laws in countries where the corporation does business Mandatory Diversity Training for everyone Workplace Climate surveys include LGBT questions LGBT Supplier Diversity program LGBT Diversity Metrics including # of “out” executives & advancement profiles Senior Executive Sponsorship of LGBT Taskforce Ally Programs and Reverse mentoring for “Straight Allies” Country-level executives held accountable for diversity programs LGBT Diversity incorporated into manager & executive candidate slates HR focus, and LGBT Employee Resource Groups Intentional LGBT Recruitment and Retention Focus Marketplace Focus, and Leverage of diversity for Innovation Accountability for diversity at all levels of management
  16. 16. © 2005 IBM Corporation “They always say time changes things, but you actually have to change them yourself.” Andy Warhol (1928 - 1987)
  17. 17. © 2005 IBM Corporation The Cost of Thinking Twice Claudia Brind-Woody IBM Vice President & Managing Director Intellectual Property Licensing

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