Around the Room:Around the Room:
Why Are You TakingWhy Are You Taking
This Course?This Course?
BA in Comms (MBA Mktg)
20 Years In Corp. America
Started Career as Recruiter
Launched a Biz Consultancy ‘04
Contact me at:
T: (201) 683-3399
What I Do…
Job Search Strategies
Life / Work Balance
Business Owner Coaching
What is anWhat is an
Chapter 1: Small Biz
OpportunitiesOpportunities & RewardsRewards
• NY SBDC
• Workshop in Biz Opportunities
• NYC Business Solutions Centers
• Business Incubators
• Per SBA 25.8mm SB in US in ‘05
• SMEs 1-50 employees
• Independent: owned by an individual
• 16.3mm self-employed people in US in ‘06 (US
• Need for financing = Oxygen
Definition of Small Biz
2010 Census With Respect2010 Census With Respect
to Small Businessto Small Business
• 25% of today’s American workforce
categorized as independent, contract and
• 15-20% unemployment.
• The Internet has shifted power from the
content OWNERS to the MASSES
• Americans spend 2 years searching for a
1 year contract assignment.
• PublicPublic: revitalizing Government
• IndependentIndependent: small business.
• CorporateCorporate: customer focus & innovation.
• SocialSocial: creating charitable and civic
4 Forms of Entrepreneurship
“Being in accordance
with the accepted
principles of rightright and
wrongwrong that govern
the conduct of a
Ethics refers to standards of right and
wrong that prescribe what we ought to do,
usually in terms of rights, obligations,
benefits to society, fairness, or specific
virtues. Ethics refer to the standards that
impose the reasonable obligations to
refrain from rape, stealing, murder,
assault, slander, and fraud.
Ethical standards also include those that
enjoin virtues of honesty, compassion, and
loyalty. Ethical standards include:
standards relating to rights (right to life,
freedom from injury, the right to privacy.)
Such standards are adequate standards of
ethics, because they’re supported by
Ethics refers to the study and development of
one's ethical standards. Feelings, laws and
social norms can deviate from what is ethical.
So it’s necessary to constantly examine our
standards, to ensure that they’re reasonable and
well-founded. Ethical behavior requires we
continuously study our beliefs and conduct, and
striving to ensure that we, and the institutions we
work for, live up to standards that are reasonable
•Ethical EgoismEthical Egoism: acting for
your OWN self interest.
•UtilitarianismUtilitarianism: creating the
greatest good for the greatest
number of people.
•AltruismAltruism: advancing the
best interest of others.
reinforce inaction and
only token responses?
The Chazin GroupThe Chazin GroupFOR DISCUSSION
Ready to See HowReady to See How
ETHICALETHICAL You Are?You Are?
Let’s take a quiz.Let’s take a quiz.
You are an office manager and
you discover that an upper-level
manager has repeatedly used the
company credit card for personal
What do you do?What do you do?
a) I do nothing. The person is higher
than I am so it must be OK.
b) I confront the person and hope that
this won't threaten my job.
c) I confront the person and reveal
what I know to a higher-level
manager or someone in human
Correct Answer: CC
Talking to the person is not enough to
ensure that the behavior won't continue.
"Intervening directly is necessary but not
sufficient," says Bruce Weinstein, Ph.D.,
who writes the column "Ask the Ethics
Guy.“ Weinstein says management or HR
should monitor the person.
You have authority over Human
Resources and an employee comes to
you and says: "I want to tell you
something about someone, but you
can't tell anybody." He then reveals
that someone pushed another
employee in the company kitchen.
What do you do?What do you do?
a) I promised not to tell, so I don't.
b) I find out if the employee was injured
and decide based on that whether to tell.
c) Even though it breaks my promise, I tell
my boss so the incident goes on record.
Correct answer: CC
Jenn Crenshaw, a professor at the Univ. of
Phoenix in VA says a human resources manager
should warn employees before they divulge a
secret that her position and the law might require
her to tell someone else. "Then they get to decide
whether or not they're going to tell me,"
Crenshaw says. Even if she doesn't get a chance
to forewarn the employee before sensitive
information is revealed, she makes sure anything
important, like physical assault, goes on the
record by telling a higher-up.
• As a start up ALL you have is your
reputational “brand” build Legitimacy
• FORMALFORMAL vs. INFORMALINFORMAL Culture
• Powerful Recruiting tool: Become a
• Create written standards of ethical
• Apply to recruiting, hiring, keeping and
growing your people
• Crisis Management
Ethic’s Impact on Culture
• Who will be hurt/how badly?
• Who will benefit/how much?
• What do you owe others?
• What do others owe you?
The 4 Questions
• DistributiveDistributive View
– What’s best for my
• Integrative View:
– What’s best for everyone
Options for Action
Build A Moral Compass
• Be truthful about
• Stealing ideas from job
• Lying to partners,
vendors, suppliers, etc.
• Not making payments in
a timely fashion
• Stringing people along –
• UniversalismUniversalism: A code of right & wrong
that EVERYONE follows
• UtilitarianismUtilitarianism: the action that causes
the greatest good for the most people is
the RIGHT action
• Golden RuleGolden Rule: Treat everyone the way
I’d want to be treated
• Formulate Vision & Mission statements
• Develop company values and standards
• Hire ethical people
• Deal with ethical people
To Ensure Ethical Behavior
Why It’s So Hard to be EthicalWhy It’s So Hard to be Ethical
In These Trying TimesIn These Trying Times
• Increased global competition.
• The critical importance placed on our quarterly
financial performance reporting.
• 24x7x365 news reporting cycle.
• Social media and the Internet.
• No job security.
• Tremendous demands made for productivity
The Chazin GroupThe Chazin GroupThese Trying Times