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INSURANCE
Table of Content
Executive Summary……………….….…….3
Advantage India…………………..….……...4
Market Overview and Trends……….….…..6
Porters Five Forces Analysis.….…..……....21
Strategies Adopted……………...…………..23
Growth Drivers……………………................25
Case Studies……………....……..………..…35
Opportunities…….……….......………………30
Useful Information……….......…………...….41
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EXECUTIVE SUMMARY
 The overall insurance industry is expected to reach US$ 280 billion by 2020
 The domestic life insurance industry registered 10.99 per cent y-o-y growth for new business premium in
2017-18, generating a revenue of Rs 1.94 trillion (US$ 30.1 billion).
 Gross direct premiums for non-life insurance industry increased by 17.54 per cent y-o-y in FY18.
 Overall insurance penetration* in India reached 3.49 per cent in FY17 from 2.71 per cent in 2001.
Rapidly growing
insurance segments
 The market share of private sector companies in the non-life insurance market rose from 13.12 per cent in
FY03 to 48.01 per cent in FY181.
Increasing private
sector contribution
 Enrolments under the Pradhan Mantri Suraksha Bima Yojana (PMSBY) reached 130.41 million in 2017-18.
 Strong growth in the automotive industry over the next decade to be a key driver of motor insurance.
Crop, health and motor
insurance to drive
growth
Notes; 1as of October 2017, As per latest available data, next update expected in 2019
Source: Swiss-Re, IRDAI, General Insurance Council, Life Insurance Council, Economic Survey 2017-18
Insurance
ADVANTAGE INDIA
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ADVANTAGE INDIA
 Growing interest in insurance among
people; innovative products and
distribution channels aiding growth
 Increasing demand for insurance
offshoring
 Growing use of internet has started
increasing demand
 Life insurance in low-income urban
areas
 Health insurance, pension segment
 Strong growth potential for micro
insurance, especially from rural areas
 Insurance sector companies in India
have raised around Rs 434.3 billion
(US$ 6.7 billion) through public issues
in 2017.
 Increase in FDI limit to 49 per cent
from 26 per cent, approved in 2016,
will further fuel investments
 Tax incentives on insurance products
 Passing of Insurance Bill gives IRDA
flexibility to frame regulations
 Clarity on rules for insurance IPOs
would infuse liquidity in the industry
 Repeated attempts to make the sector
more lucrative for foreign participants
ADVANTAGE
INDIA
Notes: 2020E - Expected value for 2020; Estimate according to BCG
Source: , IRDA - Insurance Regulatory and Development Authority, Motilal Oswal Research, Aranca Research
Insurance
MARKET OVERVIEW
AND TRENDS
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EVOLUTION OF THE INDIAN INSURANCE SECTOR
Source: IRDA
Notes: LIC - Life Insurance Corporation of India, GIC - General Insurance Corporation of India, IRDA - Insurance Regulatory and Development Authority
 All life insurance companies were
nationalised to form LIC in 1956 to
increase penetration and protect policy
holders from mismanagement
 The non-life insurance business was
nationalised to form GIC in 1972
 Post liberalisation, the insurance industry recorded significant growth;
the number of private players increased to 46 in 2017
 The industry has been spurred by product innovation, vibrant distribution
channels, coupled with targeted publicity and promotional campaigns by
the insurers
 In December 2014, Government approved the ordinance increasing FDI
limit in Insurance sector from 26 per cent to 49 per cent. This would
likely to attract investment of US$ 7-8 billion
 National Health Protection Scheme will be
launched under Ayushman Bharat, as per
Union Budget 2018-19.
 Insurance companies raised more than US$
6 billion from public issues in 2017.
 Malhotra Committee recommended opening
up the insurance sector to private players
 IRDA, LIC and GIC Acts were passed in
1999, making IRDA the statutory regulatory
body for insurance and ending the monopoly
of LIC and GIC
 In 2015, Government introduced Pradhan
Mantri Suraksha Bima Yojna and Pradhan
Mantri Jeevan Jyoti Bima Yojana
 Government introduced Atal Pension Yojana
and Health insurance in 2015
1956-72 1993-99 20152000-14
2017
onwards
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IRDA GOVERNS THE INDIAN INSURANCE SECTOR
 Insurance Regulatory and Development Authority (IRDA)
• Established in 1999 under the IRDA Act
• Responsible for regulating, promoting and ensuring orderly growth of the insurance and re-insurance business in India
Ministry of Finance
Government of India)
Insurance Regulatory and
Development Authority
(IRDA)
Source: IRDA
Private (23) Private (17)
Life insurance (24
players)
General insurance
(21 players)
Specialised
Insurers
(2 players)
Standalone Health
Insurance
(6 player)
Public (1) Public (4) Public (2) Private (6)
Re-insurance
(2 players)
Public (1)
Private (1)
Foreign
Reinsurers’
branches
Private (7)
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PREMIUMS GROWING AT A BRISK PACE
49.0
56.0
60.7
64.0
71.8
84.7
72.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
FY12
FY13
FY14
FY15
FY16
FY17
FY18*
Source: Insurance Regulatory and Development Authority
Note: * data for renewal premium (part of total life insurance premium) is up to December 2017
Visakhapatnam port traffic (million tonnes)Gross premiums written in India (US$ billion)
CAGR 11.57%
 Gross premium in Indian insurance industry increased from Rs 3.2
trillion (US$ 49 billion) in FY12 to Rs 5.5 trillion (US$ 84.7 billion)
in FY17 and reached Rs 4.6 trillion (US$72 billion) in FY18 (up to
December 2017).
 Over FY12-17, total premiums increased at a CAGR of 11.57 per
cent .
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LIFE INSURANCE MARKET APPEARS VIBRANT
13.4
17.7
18.6
17.6
21.5
27.2
30.1
26.3
27.3
30.1
33.3
35.3
37.7
27.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
FY12
FY13
FY14
FY15
FY16
FY17
FY18*
New Business Premium Renewal Premium
Source: Insurance Regulatory and Development Authority, Financial Express
Visakhapatnam port traffic (million tonnes)Growth in life insurance premiums (US$ billion) Gross premium collected by life insurance companies in India
increased from Rs 2.6 trillion (US$ 39.7 billion) in FY12 to Rs 4.2
trillion (US$ 64.8 billion) in FY17 and reached Rs 3.68 trillion (US$
57.2 billion) in FY18 (up to December 2017).
 For April 2018, premium from new life insurance business
increased 4.57 per cent year-on-year to Rs 7.28 billion (US$ 1.13
billion).
 Over FY12–18, premium from new business of life insurance
companies in India have increased at a 14.44 per cent CAGR to
reach Rs 1.94 trillion (US$ 30.1 billion).
Note: * data for renewal premium (part of total life insurance premium) is up to December 2017
For updated information, please visit www.ibef.orgInsurance11
INCREASING PENETRATION AND DENSITY OF LIFE
INSURANCE OVER THE YEARS
Source: Insurance Regulatory and Development Authority (IRDA)
Note: Life insurance density* is defined as the ratio of premium underwritten to the total population in a given year, Figures as per latest available data
4.1
4
4
4.6
4.4
3.4
3.17
3.1
2.6
2.72
2.72
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
Life Insurance penetration (%) Life Insurance density (US$ )
33.2
40.4
41.2
47.7
55.7
49
42.7
41
44
43.2
46.5
0
10
20
30
40
50
60
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
 Life insurance penetration reached 2.72 per cent in 2016.
 Life insurance density in India increased from US$ 33.2 in 2006 to US$ 46.5 in 2016.
For updated information, please visit www.ibef.orgInsurance12
INCREASING PRIVATE SECTOR ACTIVITY IN LIFE
INSURANCE SEGMENT
Source: IRDA, Life Insurance Council
Note: Figures are as per latest data available, FY18 share based on new business premium collection,
 Over the years, share of private sector in life insurance segment has grown from around 2 per cent in FY03 to 30.6 per cent in FY18.
98.00%
2.00%
Public sector
Private sector
Share of public and private sector in life insurance segment (%)
FY03
Share of public and private sector in life insurance segment (%)
FY18
69.4%
30.6%
Public sector
Private sector
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LIC CONTINUES TO DOMINATE LIFE INSURANCE
SEGMENT
Source: Life Insurance Council
Visakhapatnam port traffic (million tonnes)
Market share of major companies in terms of first year life
insurance premium collected (April 2018)
 As of February, life insurance sector had 23 private players in
comparison to only 4 in FY02.
 With a 59.8 per cent share new business market share in April
2018, Life Insurance Corporation of India, the only public sector
life insurer in the country, continues to be the market leader
 In the private sector, HDFC Life Insurance is leading with a share
of 10.5 per cent in new business premium in April 2018 , followed
by ICICI Prudential Life Insurance at 6.4 per cent and SBI Life
Insurance at 5.6 per cent
59.8%
10.5%
6.4%
5.6%
17.7%
LIC
HDFC Life
Insurance
ICICI Prudential
Life Insurance
SBI Life Insurance
Others
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SHIFT TOWARDS NON-LINKED INSURANCE PLANS
41% 42%
37%
24%
17% 15%
12% 13% 13% 14%
59% 58%
63%
76%
83% 85% 88% 87% 87% 86%
0%
20%
40%
60%
80%
100%
120%
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18*
Linked Premium Non linked Premium
Source: IRDA Annual Report, Life Insurance Council
Notes: *Growth rate in INR terms, * renewal premium as of December 2017
Visakhapatnam port traffic (million tonnes)Share of linked and non-linked insurance premium The industry is witnessing a shift towards the traditional non-linked
insurance plans.
 The share of non-linked insurance increased from 59.1 per cent in
FY09 to 86.21 per cent in FY18*
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STRONG GROWTH IN NON-LIFE INSURANCE MARKET
Source: IRDAI
 Gross direct premiums of non-life insurers in India reached Rs 1.51 trillion (US$ 23.38 billion) in FY18.
 Over FY12-18, non-life insurance premiums (in Rs) increased at a CAGR of 16.65 per cent.
 The number of policies issued increased from 65.55 million in FY08 to 161.17 million in FY17, at a CAGR of 10.5 per cent.
65.55
67.06
88.49
91.65
100.29
109.5
116.68
126.06
126.48
161.17
0
20
40
60
80
100
120
140
160
180
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
9.28
11.05
12.03
13.14
14.95
19.89
23.38
0.00
5.00
10.00
15.00
20.00
25.00
FY12
FY13
FY14
FY15
FY16
FY17
FY18
CAGR 16.65%
Gross Direct Premiums of Non-Life Insurers (US$ billion) Number of non-life insurance policies (million)
CAGR 10.5%
Note: Exchange rate used is average of 2017-18 i.e. USD = INR 64.45
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PENETRATION AND DENSITY LOWER, INDICATING
ROOM FOR GROWTH
Source: General Insurance Council
Non-life insurance penetration at current prices (per cent)
Non-life insurance density (INR) (Gross Direct Premium/
Population)
 Non life insurance density increased from Rs 263 (US$ 4.08) in FY08 to Rs 958 (US$ 14.86) in FY17.
 As per IRDA, in order to increase the market penetration in health insurance people are needed to be educated about the benefits of health
insurance along with providing incentives and free check-ups.
0.61 0.60 0.61 0.62
0.66
0.72
0.69 0.68 0.70
0.84
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
263.0
286.0
329.0
398.0
498.0
572.0
614.0
657.0
724.0
958.0
0
200
400
600
800
1000
1200
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
CAGR 15.44%
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SHARES IN NON-LIFE INSURANCE MARKET: MOTOR
INSURANCE LEADS
Source: General Insurance Council, Aranca Research
Visakhapatnam port traffic (million tonnes)Break-up of non-life insurance market in India (FY18) Non-Life insurers include general insurers, standalone health
insurers and specialized insurers.
 Motor insurance accounted for 39.4 per cent of non-life insurance
premiums earned in India in FY18, followed by 25.2 per cent
share of health insurance.
 Private players accounted for a share of around 48.01 per cent in
the Gross Direct Premiums generated in non-life insurance sector
while public sector companies and specialised garnering around
52 per cent share in FY18*
 Major private players are ICICI Lombard, Bajaj Allianz, IFFCO
Tokio, HDFC Ergo, Tata-AIG, Reliance, Cholamandalam, Royal
Sundaram and other regional insurers
39.40%
25.20%
7.20%
1.90%
26.3%
Motor
Health
Fire
Marine
Others
Source: *till October 2017
Total size:
US$ 23.38
billion
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HIGHER PRIVATE SECTOR PARTICIPATION IN NON-
LIFE SEGMENT
Source: General Insurance Council, Aranca Research
Note: CAGR - Compound Annual Growth Rate
 The market share of private sector companies in non-life insurance segment rose from 15 per cent in FY04 to 46.6 per cent in FY18.
 The Gross Direct Premium of private companies increased at 15 per cent CAGR between FY08-18 to reach Rs 70,178 crore (US$ 10.89 billion )
in FY18
2.7 2.7 2.9
3.8
4.7
5.1
5.7
6.3
5.9
9.25
10.89
0
2
4
6
8
10
12
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
Growing share of private sector Non-life insurance premium of private sector (US$ billion)
53.4%
46.6%
FY18
75%
15%
FY04
Public sector Private sector
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KEY PLAYERS IN THE NON-LIFE INSURANCE
SEGMENT
Source: General Insurance Council
Visakhapatnam port traffic (million tonnes)
Market share of major companies in terms of Gross Direct
Premium collected (FY18)
 There were 33 non-life insurers in India in FY18.
 Public sector insurers lead the non-life insurance market in India
with New India Assurance, United India Insurance and National
insurance Company having market shares of 15.1 per cent, 11.5
per cent and 10.9 per cent, respectively in FY18.
 In the private sector, ICICI-Lombard was the leader in FY18 with a
market share of 8.2 per cent, followed by Bajaj Allianz at 6.3 per
cent.
 The public sector companies accounted for a cumulative share of
about 51.99 per cent of the total Gross Direct Premium in the non-
life insurance segment FY18*.
15.1%
11.5%
10.9%
8.2%
7.6%6.3%
40.5%
New India Assurance
United India Insurance
National Insurance Company
ICICI-Lombard
Oriental Insurance Company
Bajaj Allianz
Others
Total size:
US$ 23.38
billion
For updated information, please visit www.ibef.orgInsurance20
NOTABLE TRENDS IN THE INSURANCE SECTOR
 New distribution channels like bancassurance, online distribution and NBFCs have widened the reach and reduced costs
 Firms have tied up with local NGOs to target lucrative rural markets
 In April 2017, IRDAI started a web portal – isnp.irda.gov.in – that will allow the insurers to sell and register policies online.
This portal is open to intermediaries in insurance business as well.
 India Post Payments Bank (IPPB) plans to start selling insurance products and mutual funds of other companies by early
2018, and is to be open only to "non- exclusive" tie-ups. Nearly 100 firms, domestic as well as foreign, have showed keen
interest in partnering with the bank
Emergence of new
distribution channels
Notes: NBFC - Non Banking Financial Company, NGO - Non-Governmental Organisation, EV - Embedded Value
 Over the years, share of private sector in life insurance segment has grown from around 2 per cent in FY03 to 30.6
per cent in FY18.
 In the non-life insurance segment, share of private sector increased to 46.6 per cent in FY18 from 14.5 per cent in FY04
Growing market share
of private players
 The life insurance sector has witnessed the launch of innovative products such as Unit Linked Insurance Plans (ULIPs)
 Other traditional products have also been customised to meet specific needs of Indian consumers
Launch of innovative
products
 Large insurers continue to expand, focusing on cost rationalisation and aligning business models to realise reported
Embedded Value (EV), and generate value from future business rather than focus on present profits
Mounting focus on EV
over profitability
Insurance
PORTERS FIVE
FORCE ANALYSIS
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Porter’s Five Forces Framework Analysis
 Supplier being the distributor or
agent have high bargaining power
because they have customer
database and can influence
customers in making choices
Bargaining Power of Suppliers
 Similarity in services makes
switchover a potent threat
 Investment oriented customers have
switched to other avenues
Threat of Substitutes
 Insurance industry is becoming
highly competitive with 52 players
operating in the industry
 Companies are competing on price
and also using low price and high
returns strategy for customers to lure
them
Competitive Rivalry
 Other financial companies can enter
the industry
 Overall threat is medium given that
entry is subject to license and
regulations
Threat of New Entrants
 Bargaining power of customers
especially corporate is very high
because they pay huge amount of
premium
Bargaining Power of Buyers
Positive Impact
Neutral Impact
Negative Impact
Source: Aranca Research
Insurance
STRATEGIES
ADOPTED
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STRATEGIES ADOPTED
Source: Aranca Research
 Players in industry are investing in Information Technology to automate various processes and cut costs without
affecting service delivery. It is estimated that digitisation will reduce 15-20 per cent of total cost for life insurance
and 20-30 per cent for non-life insurance
 From October 2016, IRDAI has mandated having an E-insurance (electronic insurance) account to purchase
insurance policies
Cost optimisation
 Companies are trying to differentiate themselves by providing wide range of products with unique features. For
example, New India Assurance launched Farmers’ Package Insurance to covering farmer’s house, assets, cattle
etc. United India launched Workmen Medicare Policy to cover hospitalisation expenses arising out of accidents
during and in the course of employment
 In March 2017, HDFC Life in collaboration with Haptik, has announced the launch of the country’s 1st life insurance
chatbot which will help the customer as a financial guide to aid them to choose the most suitable plans befitting their
needs.
Differentiation
 Focus on providing one kind of service help insurance companies in differentiation. For example, SBI is
concentrating on individual regular premium products as against single premium and group products
Focus
Insurance
GROWTH DRIVERS
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GROWTH DRIVERS FOR INSURANCE IN INDIA… (1/2)
 India’s robust economy is expected to sustain the growth in insurance
premiums written.
 Higher personal disposable incomes would result in higher household
savings that will be channelled into different financial savings
instruments like insurance and pension policies.
 Per capita GDP of India is expected to reach US$ 3,274 in 2023 from
US$ 2,135 in 2018.
1,482
1,486
1,610
1,639
1,749
1,983
2,135
2,334
2,539
2,762
3,007
3,274
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
Visakhapatnam port traffic (million tonnes)GDP Per Capita at Current Prices* (US$)
Source: International Monetary Fund, World Economic Outlook Database, April 2018
Notes: * estimates after 2013
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GROWTH DRIVERS FOR INSURANCE IN INDIA… (2/2)
Source: EY - Insurance industry - Challenges, reforms and realignment
 Increasing number of insurance providers with various sophisticated products at competitive prices.
 Regulations which are conducive for growth of the industry.
Competition
 Increase in potential insurance customers – individuals and companies across different industries, small and
medium enterprises, multinational companies.
 Expansion due of insurance universe due to professionalization of companies
Innovation and
Efficiency
 Overall growth in the financial industry; increasing working population with higher disposable income.
 Increasing awareness about financial products including insurance
Growth in Financial
Industry
 Increase in micro insurance due to increased focus of government on financial inclusion.
 Increase in demand of motor insurance as a by-product of rapidly expanding auto industry.
 Increase in health insurance due to focus on improvement in healthcare.
Growth in specific
segments
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FAVOURABLE POLICY MEASURES AID THE SECTOR
 IRDA recently allowed life insurance companies that have completed 10 years of operations to raise capital through
Initial Public Offerings (IPOs). Companies will be able to raise capital if they have embedded value of twice the paid
up equity capital
 SBI Life has already raised funds through its IPO.
Life insurance
companies allowed
to go public
 The government will merge three of the public sector insurance companies - The Oriental Insurance Co. Ltd,
National Insurance Co. Ltd and United India Insurance Co. Ltd and list the merged entity.
 National Health Protection Scheme will be launched under Ayushman Bharat to provide coverage of up to Rs
500,000 (US$ 7,723) to more than 100 million vulnerable families.
Union Budget
2018-19
 Insurance products are covered under the exempt, exempt, exempt (EEE) method of taxation. This translates to an
effective tax benefit of approximately 30 per cent on select investments (including life insurance premiums) every
financial year
 In 2015, Tax deduction under Health Insurance Scheme has been increased to US$409.43 from US$245.66 and for
senior citizens tax deduction has been increased to US$491.32
Tax incentives
 Revival package by government will help companies get faster product clearances, tax incentives and ease in
investment norms. FDI limit for insurance company has been raised from 26 per cent to 49 per cent, providing
safeguard and ownership control to Indian owners
Approval of
increase in FDI limit
and revival package
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RISING PRIVATE SECTOR INVESTMENT IN
INSURANCE
Major deals in insurance sector in 2017
Kotak Mahindra Bank
 US$ 201.7 million for 26 per cent stake
in Kotak Mahindra Old Mutual Life
Insurance
Tokio Marine Holdings
 Increased its stake in IFFCO-Tokio
General Insurance Company Limited
from 26 per cent to 49 per cent for US$
392.7 million
Source: Towers Watson; Assorted news articles
 In 2017, insurance sector in India saw 10 merger and acquisition
(M&A) deals worth US$ 903 million.
 In December 2017, the Insurance Regulatory and Development
Authority of India (IRDAI) allowed private equity investors to
become promoters in unlisted insurance companies. The move is
expected to enhance PE investments in the sector.
 In 2015, Insurance Bill was passed that will raise the stake of
foreign investors in the insurance sector to 49 per cent, fuelling
the participation of private sector investment in the insurance
sector in the country
 Most of the existing players are tying up with banks to expand
their distribution network.
 Dena Bank and Apollo Munich Health Insurance announced a
corporate agency tie up in March 2017. As per the tie-up, Dena
Bank would be distributing Apollo’s health insurance products.
Insurance
OPPORTUNITIES
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INDIA’S INSURANCE MARKET OFFERS A HOST OF
OPPORTUNITIES ACROSS BUSINESS LINES
Opportunities for
Indian
insurance market
Low-income urban and
pension markets
Crop insurance
Motor insurance
markets
Micro-insurance
Health insurance
markets
For updated information, please visit www.ibef.orgInsurance32
NON-LIFE INSURERS: MOTOR INSURANCE MARKETS
Source: IRDA, ACMA, SIAM, Aranca Research
Note: E -estimates, CAGR - Compound Annual Growth Rate, ACMA - Automotive Component Manufacturers Association of India,
 Strong growth in the automotive industry over the next decade will be a key driver of motor insurance. Automobiles sales in India increased at 7.01
per cent CAGR between FY13-18 to reach 24.97 million vehicles.
 Proposed IRDA draft envisages a 10–80 per cent rise in premium rates for the erstwhile loss-making 3rd party motor insurance
 In FY18, Motor insurance constituted 39.40 per cent of the non-life insurance market in India
Breakup of non-life insurance market in India FY18 Automobile Sales in India (million units)
39.40%
25.20%
7.20%
1.90%
26.3%
Motor
Health
Fire
Marine
Others
17.79 18.42
19.72 20.47
21.86
24.97
0.00
5.00
10.00
15.00
20.00
25.00
30.00
FY13 FY14 FY15 FY16 FY17 FY18
automobiles produced (in millions)
For updated information, please visit www.ibef.orgInsurance33
NON-LIFE INSURERS: HEALTH INSURANCE MARKETS
 Only 1.5–2 per cent of total healthcare expenditure in India is currently covered by insurance providers.
 Only 18 per cent of people in urban areas and 14.1 per cent in rural areas are covered under any kind of health insurance scheme
 Gross direct premium from health insurance reached Rs 378.97 billion (US$ 5.88 billion) in FY18 and contributed 25.2 per cent to the gross direct
premiums of non-life insurance companies in India.
 Absence of a government-funded health insurance makes the market attractive for private players
 Introduction of health insurance portability expected to boost the orderly growth of the health insurance sector
 In July 2016, IRDA issued Health Insurance Regulations, 2016. These regulations replace the Health Insurance Regulations, 2013. As per these
new norms, companies will provide better data disclosure, pilot products, coverage in younger years, etc.
 Private insurance coverage is estimated to grow by nearly 15per cent annually till 2020
 Government-sponsored programmes expected to provide coverage to nearly 380 million people by 2020, driven by initiatives such as RSBY and
ESIC
 RSBY is a centrally sponsored scheme to provide health insurance to Below Poverty Line (BPL) families and eleven other defined categories of
unorganised workers, namely building and other construction workers, licensed railway porters, street vendors, MGNREGA workers, etc.
Note: RSBY - Rashtriya Swasthya Bima Yojana, ESIC – Employees’ State Insurance Corporation, MREGA – Mahatma Gandhi National Rural Employment Guarantee Act., NSSO
For updated information, please visit www.ibef.orgInsurance34
STRONG POTENTIAL IN CROP INSURANCE
Source: Agricultural Insurance Company of India Annual Report, Department of Agriculture and Cooperation, IRDA, Livemint, PTI
 Awareness about crop insurance in India is 38.8 per cent and still
crop insurance market in India is the largest in the world. Government
of India released Rs 28386.91 crore (US$ 4.23 billion) in 2016-17
under various crop insurance schemes.
 To provide crop insurance to farmers, Government has launched
various schemes like National Agriculture Insurance Scheme (NAIS),
Modified National Agriculture Insurance Scheme (MNAIS) and
Weather-based Crop Insurance Scheme (WBCIS)
 Around 57.1 million farmers were insured under Pradhan Mantri
Fasal Bima Yojana (PMFBY) and Restructured Weather Based
Crop Insurance Scheme (RWBCIS) during 2016-17
 A total of 12.04 farmers benefitted through various crops
insurance schemes in 2016-17.
Farmers Insured Under PMFBY and RWBCIS during 2016-17
(million)
43.54
13.56
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
45.00
50.00
Loanee Non-Loanee
Note: Figures are as per latest available data
Farmers Benefitted Under Various Crop Insurance Schemes
(million)
16.04 16.30
19.06
29.71
12.04
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
FY13 FY14 FY15 FY16 FY17
Insurance
CASE STUDIES
For updated information, please visit www.ibef.orgInsurance36
SBI LIFE
Source: SBI Life Annual Report, IRDA, Company website, Aranca Research
Notes: CAGR - Compound Annual Growth Rate
 SBI Life Insurance is a joint venture between Indian banking giant State Bank of India (74 per cent) and France headquartered BNP Paribas
Assurance (26 per cent). The company’s IPO was in September 2017
 The company primarily deals in life insurance and pension plans with 758 offices across India. In FY16, it issued around 1.274 million insurance
policies.
 Total premium earned by the company in FY18 reached Rs 251.6 billion (US$ 3.9 billion) while its profit before tax reached Rs 118.4 billion (US$
183.8 million)
Total premium collected (US$ billion) Net profit (US$ million)
1.4
1.6
2.1
2.8 2.8
1.9 1.8
2.1
2.4
3.1
3.9
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
CAGR 10.8%
8.4
39.0
58.2
80.2
118.6
114.5
122.8
136.0
131.5
142.0
183.8
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
180.0
200.0
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
CAGR 36.1%
For updated information, please visit www.ibef.orgInsurance37
TATA-AIA LIFE … (1/2)
 Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture between Tata Sons (74 per cent) and AIA Group Limited (26 per cent).
 Overall life insurance premium increased from US$ 198.8 million in FY06 to US$ 497 million in FY 17, witnessing growth at a CAGR of 8.68 per
cent over FY06-17.
4.00
9.00
9.00
10.00
11.00
13.00
13.00
10.00
9.20
12.00
10.00
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
199
303
508
595
737
874
774
508
385
351
389
497
0
100
200
300
400
500
600
700
800
900
1000
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
Total life insurance premium (US$ million) Total sum assured (US$ billion)
CAGR 8.68% CAGR 9.60%
Source: Company website, IRDA, Aranca Research
Notes: CAGR - Compound Annual Growth Rate,
For updated information, please visit www.ibef.orgInsurance38
TATA-AIG LIFE …(2/2)
Objective for establishing micro insurance
 Fulfilment of corporate social responsibility
 Increase brand recognition to boost market entry –today’s micro
clients maybe tomorrow’s high-premium clients
 To target untapped markets and income groups of rural India
Key strategic decisions
 The micro insurance business model must be separated from
business model
 Selling micro insurance would require new, alternative distribution
mechanisms
The micro insurance business model
 A special microinsurance
team called the Rural and
Social Team is formed
 Identify and partner with
credible NGOs operating in
the local community
 NGO suggests good
agents for microinsurance
policies (micro-agents)
 A group of micro-agents
called a Community Rural
Insurance Group (CRIG) is
formed; it relies on direct
marketing of
microinsurance policies to
local community members
 Local operations like
collecting and aggregating
the premiums, training
micro-agents, and helping
to distribute benefits
looked after by the NGO;
this saves administrative
costs for Tata-AIG
New business unit Partnering with NGOs Forming CRIGs
Local operations
managed by NGOs
Source: Company website, Aranca Research
For updated information, please visit www.ibef.orgInsurance39
NEW INDIA ASSURANCE
 New India Assurance, a wholly owned subsidiary of Government of
India, is the largest non-life insurance company
 It is the largest non-life insurer in Afro-Asia, excluding Japan.
 Gross Direct Premium of the company reached US$ 2.97 billion in
FY17.
 The company raised Rs 9,600 crore (US$ 1.49 billion) through its
IPO in November 2017.
 New India Assurance has been selected as the Best General
Insurance Company by IBN Lokmat Channel in association with
Maharashtra Chamber of Commerce, Industry and Agriculture
(MACCIA)
 The company has overseas presence in 22 countries: Japan, UK,
Middle East, Fiji and Australia
 It has been rated as "A-" (Excellent) for six consecutive years,
indicating its excellent risk-adjusted capitalisation, prospective
improvement in underwriting performance and leading business
profile in the direct insurance market in India
 Gross Direct Premium of the company reached US$ 2.97 billion in
FY17.
 The company raised Rs 9,600 crore (US$ 1.49 billion) through its
IPO in November 2017.
Visakhapatnam port traffic (million tonnes)Gross Direct Premium (US$ billion)
Source: IRDA, Company website, New India Assurance Annual Report, A.M. Best Europe Ltd, Alfred Magilton Best Company Limited
1.19
1.27
1.56
1.82
1.85
1.91
2.02
2.31
2.97
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
CAGR 12.04%
Notes: CAGR - Compound Annual Growth Rate
For updated information, please visit www.ibef.orgInsurance40
ICICI LOMBARD GIC
Source: ICICI Lombard Annual Report, IRDA, Company website, Aranca Research
Notes: CAGR - Compound Annual Growth Rate, * as of October 2017
 ICICI Lombard GIC Ltd is a 74:26 joint venture between ICICI Bank Limited, India’s second largest bank, and Fairfax Financial Holdings Limited, a
Canada-based diversified financial services company. The company launched its Initial Public Offering in September 2017.
 It has a market share of 8.2 per cent in the non-life insurance sector in FY18*
 Gross written premium of the company increased from Rs 82.96 billion (US$ 1.29 billion) in FY17 to Rs 126 billion (US$ 1.86 billion) in FY18 while
number of policies increased 32.5 per cent year-on-year in FY18 to reach 23.5 million.
4.0
4.5
5.6
7.6
9.2
11.2
13.8
15.8
17.7
23.5
0.0
5.0
10.0
15.0
20.0
25.0
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
1.29
1.70
1.96
0.00
0.50
1.00
1.50
2.00
2.50
2016-17
2017-18
2018-19
Gross Written Premium (US$ million) Number of policies issued (million)
Insurance
USEFUL
INFORMATION
For updated information, please visit www.ibef.orgInsurance42
INDUSTRY ORGANISATIONS
3rd Floor, Parisrama Bhavan, Basheer Bagh, Hyderabad–500 004
Phone: 91-040-23381100
Fax: 91-040-66823334
E-mail: irda@irda.gov.in
Insurance Regulatory and Development Authority (IRDA)
5th Floor, Royal Insurance Building, 14, Jamshedji TATA Road,
Churchgate, Mumbai–400020
Phone: 91-22-22817511, 22817512
Fax: 91-22-22817515
E-mail: gicouncil@gicouncil.in
General Insurance Council
4th Floor, Jeevan Seva Annexe Bldg. S. V. Road, Santacruz (W),
Mumbai–400054
Phone: 91-22-26103303, 26103306
E-mail: ninad.narwilkar@lifeinscouncil.org
Life Insurance Council
For updated information, please visit www.ibef.orgInsurance43
GLOSSARY
 CAGR: Compound Annual Growth Rate
 IRDA: Insurance Regulatory and Development Authority
 IPO: Initial Public Offering
 FDI: Foreign Direct Investment
 LIC: Life Insurance Corporation of India
 GIC: General Insurance Corporation of India
 NBFC: Non-Banking Financial Company
 NGO: Non-Governmental Organisation
 RSBY: Rashtriya Swasthya Bima Yojana
 PFRDA: Pension Fund Regulatory and Development Authority
 GDP: Gross Domestic Product
 ESIC: Employees State Insurance Corporation
 FY: Indian Financial Year (April to March)
 So, FY12 implies April 2011 to March 2012
 GOI: Government of India
 INR: Indian Rupee
 US$ : US Dollar
 Where applicable, numbers have been rounded off to the nearest whole number
For updated information, please visit www.ibef.orgInsurance44
EXCHANGE RATES
Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)
Year INR INR Equivalent of one US$
2004–05 44.95
2005–06 44.28
2006–07 45.29
2007–08 40.24
2008–09 45.91
2009–10 47.42
2010–11 45.58
2011–12 47.95
2012–13 54.45
2013–14 60.50
2014-15 61.15
2015-16 65.46
2016-17 67.09
2017-18 64.45
Year INR Equivalent of one US$
2005 44.11
2006 45.33
2007 41.29
2008 43.42
2009 48.35
2010 45.74
2011 46.67
2012 53.49
2013 58.63
2014 61.03
2015 64.15
2016 67.21
2017 65.12
Source: Reserve bank of India, Average for the year
For updated information, please visit www.ibef.orgInsurance45
DISCLAIMER
India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation
with IBEF.
All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced,
wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or
incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval
of IBEF.
This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a
substitute for professional advice.
Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do
they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation.
Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any
reliance placed or guidance taken from any portion of this presentation.

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Insurance Sector Report May 2018

  • 1. For updated information, please visit www.ibef.org May 2018 INSURANCE
  • 2. Table of Content Executive Summary……………….….…….3 Advantage India…………………..….……...4 Market Overview and Trends……….….…..6 Porters Five Forces Analysis.….…..……....21 Strategies Adopted……………...…………..23 Growth Drivers……………………................25 Case Studies……………....……..………..…35 Opportunities…….……….......………………30 Useful Information……….......…………...….41
  • 3. For updated information, please visit www.ibef.orgInsurance3 EXECUTIVE SUMMARY  The overall insurance industry is expected to reach US$ 280 billion by 2020  The domestic life insurance industry registered 10.99 per cent y-o-y growth for new business premium in 2017-18, generating a revenue of Rs 1.94 trillion (US$ 30.1 billion).  Gross direct premiums for non-life insurance industry increased by 17.54 per cent y-o-y in FY18.  Overall insurance penetration* in India reached 3.49 per cent in FY17 from 2.71 per cent in 2001. Rapidly growing insurance segments  The market share of private sector companies in the non-life insurance market rose from 13.12 per cent in FY03 to 48.01 per cent in FY181. Increasing private sector contribution  Enrolments under the Pradhan Mantri Suraksha Bima Yojana (PMSBY) reached 130.41 million in 2017-18.  Strong growth in the automotive industry over the next decade to be a key driver of motor insurance. Crop, health and motor insurance to drive growth Notes; 1as of October 2017, As per latest available data, next update expected in 2019 Source: Swiss-Re, IRDAI, General Insurance Council, Life Insurance Council, Economic Survey 2017-18
  • 5. For updated information, please visit www.ibef.orgInsurance5 ADVANTAGE INDIA  Growing interest in insurance among people; innovative products and distribution channels aiding growth  Increasing demand for insurance offshoring  Growing use of internet has started increasing demand  Life insurance in low-income urban areas  Health insurance, pension segment  Strong growth potential for micro insurance, especially from rural areas  Insurance sector companies in India have raised around Rs 434.3 billion (US$ 6.7 billion) through public issues in 2017.  Increase in FDI limit to 49 per cent from 26 per cent, approved in 2016, will further fuel investments  Tax incentives on insurance products  Passing of Insurance Bill gives IRDA flexibility to frame regulations  Clarity on rules for insurance IPOs would infuse liquidity in the industry  Repeated attempts to make the sector more lucrative for foreign participants ADVANTAGE INDIA Notes: 2020E - Expected value for 2020; Estimate according to BCG Source: , IRDA - Insurance Regulatory and Development Authority, Motilal Oswal Research, Aranca Research
  • 7. For updated information, please visit www.ibef.orgInsurance7 EVOLUTION OF THE INDIAN INSURANCE SECTOR Source: IRDA Notes: LIC - Life Insurance Corporation of India, GIC - General Insurance Corporation of India, IRDA - Insurance Regulatory and Development Authority  All life insurance companies were nationalised to form LIC in 1956 to increase penetration and protect policy holders from mismanagement  The non-life insurance business was nationalised to form GIC in 1972  Post liberalisation, the insurance industry recorded significant growth; the number of private players increased to 46 in 2017  The industry has been spurred by product innovation, vibrant distribution channels, coupled with targeted publicity and promotional campaigns by the insurers  In December 2014, Government approved the ordinance increasing FDI limit in Insurance sector from 26 per cent to 49 per cent. This would likely to attract investment of US$ 7-8 billion  National Health Protection Scheme will be launched under Ayushman Bharat, as per Union Budget 2018-19.  Insurance companies raised more than US$ 6 billion from public issues in 2017.  Malhotra Committee recommended opening up the insurance sector to private players  IRDA, LIC and GIC Acts were passed in 1999, making IRDA the statutory regulatory body for insurance and ending the monopoly of LIC and GIC  In 2015, Government introduced Pradhan Mantri Suraksha Bima Yojna and Pradhan Mantri Jeevan Jyoti Bima Yojana  Government introduced Atal Pension Yojana and Health insurance in 2015 1956-72 1993-99 20152000-14 2017 onwards
  • 8. For updated information, please visit www.ibef.orgInsurance8 IRDA GOVERNS THE INDIAN INSURANCE SECTOR  Insurance Regulatory and Development Authority (IRDA) • Established in 1999 under the IRDA Act • Responsible for regulating, promoting and ensuring orderly growth of the insurance and re-insurance business in India Ministry of Finance Government of India) Insurance Regulatory and Development Authority (IRDA) Source: IRDA Private (23) Private (17) Life insurance (24 players) General insurance (21 players) Specialised Insurers (2 players) Standalone Health Insurance (6 player) Public (1) Public (4) Public (2) Private (6) Re-insurance (2 players) Public (1) Private (1) Foreign Reinsurers’ branches Private (7)
  • 9. For updated information, please visit www.ibef.orgInsurance9 PREMIUMS GROWING AT A BRISK PACE 49.0 56.0 60.7 64.0 71.8 84.7 72.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 FY12 FY13 FY14 FY15 FY16 FY17 FY18* Source: Insurance Regulatory and Development Authority Note: * data for renewal premium (part of total life insurance premium) is up to December 2017 Visakhapatnam port traffic (million tonnes)Gross premiums written in India (US$ billion) CAGR 11.57%  Gross premium in Indian insurance industry increased from Rs 3.2 trillion (US$ 49 billion) in FY12 to Rs 5.5 trillion (US$ 84.7 billion) in FY17 and reached Rs 4.6 trillion (US$72 billion) in FY18 (up to December 2017).  Over FY12-17, total premiums increased at a CAGR of 11.57 per cent .
  • 10. For updated information, please visit www.ibef.orgInsurance10 LIFE INSURANCE MARKET APPEARS VIBRANT 13.4 17.7 18.6 17.6 21.5 27.2 30.1 26.3 27.3 30.1 33.3 35.3 37.7 27.1 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 FY12 FY13 FY14 FY15 FY16 FY17 FY18* New Business Premium Renewal Premium Source: Insurance Regulatory and Development Authority, Financial Express Visakhapatnam port traffic (million tonnes)Growth in life insurance premiums (US$ billion) Gross premium collected by life insurance companies in India increased from Rs 2.6 trillion (US$ 39.7 billion) in FY12 to Rs 4.2 trillion (US$ 64.8 billion) in FY17 and reached Rs 3.68 trillion (US$ 57.2 billion) in FY18 (up to December 2017).  For April 2018, premium from new life insurance business increased 4.57 per cent year-on-year to Rs 7.28 billion (US$ 1.13 billion).  Over FY12–18, premium from new business of life insurance companies in India have increased at a 14.44 per cent CAGR to reach Rs 1.94 trillion (US$ 30.1 billion). Note: * data for renewal premium (part of total life insurance premium) is up to December 2017
  • 11. For updated information, please visit www.ibef.orgInsurance11 INCREASING PENETRATION AND DENSITY OF LIFE INSURANCE OVER THE YEARS Source: Insurance Regulatory and Development Authority (IRDA) Note: Life insurance density* is defined as the ratio of premium underwritten to the total population in a given year, Figures as per latest available data 4.1 4 4 4.6 4.4 3.4 3.17 3.1 2.6 2.72 2.72 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Life Insurance penetration (%) Life Insurance density (US$ ) 33.2 40.4 41.2 47.7 55.7 49 42.7 41 44 43.2 46.5 0 10 20 30 40 50 60 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016  Life insurance penetration reached 2.72 per cent in 2016.  Life insurance density in India increased from US$ 33.2 in 2006 to US$ 46.5 in 2016.
  • 12. For updated information, please visit www.ibef.orgInsurance12 INCREASING PRIVATE SECTOR ACTIVITY IN LIFE INSURANCE SEGMENT Source: IRDA, Life Insurance Council Note: Figures are as per latest data available, FY18 share based on new business premium collection,  Over the years, share of private sector in life insurance segment has grown from around 2 per cent in FY03 to 30.6 per cent in FY18. 98.00% 2.00% Public sector Private sector Share of public and private sector in life insurance segment (%) FY03 Share of public and private sector in life insurance segment (%) FY18 69.4% 30.6% Public sector Private sector
  • 13. For updated information, please visit www.ibef.orgInsurance13 LIC CONTINUES TO DOMINATE LIFE INSURANCE SEGMENT Source: Life Insurance Council Visakhapatnam port traffic (million tonnes) Market share of major companies in terms of first year life insurance premium collected (April 2018)  As of February, life insurance sector had 23 private players in comparison to only 4 in FY02.  With a 59.8 per cent share new business market share in April 2018, Life Insurance Corporation of India, the only public sector life insurer in the country, continues to be the market leader  In the private sector, HDFC Life Insurance is leading with a share of 10.5 per cent in new business premium in April 2018 , followed by ICICI Prudential Life Insurance at 6.4 per cent and SBI Life Insurance at 5.6 per cent 59.8% 10.5% 6.4% 5.6% 17.7% LIC HDFC Life Insurance ICICI Prudential Life Insurance SBI Life Insurance Others
  • 14. For updated information, please visit www.ibef.orgInsurance14 SHIFT TOWARDS NON-LINKED INSURANCE PLANS 41% 42% 37% 24% 17% 15% 12% 13% 13% 14% 59% 58% 63% 76% 83% 85% 88% 87% 87% 86% 0% 20% 40% 60% 80% 100% 120% FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18* Linked Premium Non linked Premium Source: IRDA Annual Report, Life Insurance Council Notes: *Growth rate in INR terms, * renewal premium as of December 2017 Visakhapatnam port traffic (million tonnes)Share of linked and non-linked insurance premium The industry is witnessing a shift towards the traditional non-linked insurance plans.  The share of non-linked insurance increased from 59.1 per cent in FY09 to 86.21 per cent in FY18*
  • 15. For updated information, please visit www.ibef.orgInsurance15 STRONG GROWTH IN NON-LIFE INSURANCE MARKET Source: IRDAI  Gross direct premiums of non-life insurers in India reached Rs 1.51 trillion (US$ 23.38 billion) in FY18.  Over FY12-18, non-life insurance premiums (in Rs) increased at a CAGR of 16.65 per cent.  The number of policies issued increased from 65.55 million in FY08 to 161.17 million in FY17, at a CAGR of 10.5 per cent. 65.55 67.06 88.49 91.65 100.29 109.5 116.68 126.06 126.48 161.17 0 20 40 60 80 100 120 140 160 180 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 9.28 11.05 12.03 13.14 14.95 19.89 23.38 0.00 5.00 10.00 15.00 20.00 25.00 FY12 FY13 FY14 FY15 FY16 FY17 FY18 CAGR 16.65% Gross Direct Premiums of Non-Life Insurers (US$ billion) Number of non-life insurance policies (million) CAGR 10.5% Note: Exchange rate used is average of 2017-18 i.e. USD = INR 64.45
  • 16. For updated information, please visit www.ibef.orgInsurance16 PENETRATION AND DENSITY LOWER, INDICATING ROOM FOR GROWTH Source: General Insurance Council Non-life insurance penetration at current prices (per cent) Non-life insurance density (INR) (Gross Direct Premium/ Population)  Non life insurance density increased from Rs 263 (US$ 4.08) in FY08 to Rs 958 (US$ 14.86) in FY17.  As per IRDA, in order to increase the market penetration in health insurance people are needed to be educated about the benefits of health insurance along with providing incentives and free check-ups. 0.61 0.60 0.61 0.62 0.66 0.72 0.69 0.68 0.70 0.84 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 263.0 286.0 329.0 398.0 498.0 572.0 614.0 657.0 724.0 958.0 0 200 400 600 800 1000 1200 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 CAGR 15.44%
  • 17. For updated information, please visit www.ibef.orgInsurance17 SHARES IN NON-LIFE INSURANCE MARKET: MOTOR INSURANCE LEADS Source: General Insurance Council, Aranca Research Visakhapatnam port traffic (million tonnes)Break-up of non-life insurance market in India (FY18) Non-Life insurers include general insurers, standalone health insurers and specialized insurers.  Motor insurance accounted for 39.4 per cent of non-life insurance premiums earned in India in FY18, followed by 25.2 per cent share of health insurance.  Private players accounted for a share of around 48.01 per cent in the Gross Direct Premiums generated in non-life insurance sector while public sector companies and specialised garnering around 52 per cent share in FY18*  Major private players are ICICI Lombard, Bajaj Allianz, IFFCO Tokio, HDFC Ergo, Tata-AIG, Reliance, Cholamandalam, Royal Sundaram and other regional insurers 39.40% 25.20% 7.20% 1.90% 26.3% Motor Health Fire Marine Others Source: *till October 2017 Total size: US$ 23.38 billion
  • 18. For updated information, please visit www.ibef.orgInsurance18 HIGHER PRIVATE SECTOR PARTICIPATION IN NON- LIFE SEGMENT Source: General Insurance Council, Aranca Research Note: CAGR - Compound Annual Growth Rate  The market share of private sector companies in non-life insurance segment rose from 15 per cent in FY04 to 46.6 per cent in FY18.  The Gross Direct Premium of private companies increased at 15 per cent CAGR between FY08-18 to reach Rs 70,178 crore (US$ 10.89 billion ) in FY18 2.7 2.7 2.9 3.8 4.7 5.1 5.7 6.3 5.9 9.25 10.89 0 2 4 6 8 10 12 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 Growing share of private sector Non-life insurance premium of private sector (US$ billion) 53.4% 46.6% FY18 75% 15% FY04 Public sector Private sector
  • 19. For updated information, please visit www.ibef.orgInsurance19 KEY PLAYERS IN THE NON-LIFE INSURANCE SEGMENT Source: General Insurance Council Visakhapatnam port traffic (million tonnes) Market share of major companies in terms of Gross Direct Premium collected (FY18)  There were 33 non-life insurers in India in FY18.  Public sector insurers lead the non-life insurance market in India with New India Assurance, United India Insurance and National insurance Company having market shares of 15.1 per cent, 11.5 per cent and 10.9 per cent, respectively in FY18.  In the private sector, ICICI-Lombard was the leader in FY18 with a market share of 8.2 per cent, followed by Bajaj Allianz at 6.3 per cent.  The public sector companies accounted for a cumulative share of about 51.99 per cent of the total Gross Direct Premium in the non- life insurance segment FY18*. 15.1% 11.5% 10.9% 8.2% 7.6%6.3% 40.5% New India Assurance United India Insurance National Insurance Company ICICI-Lombard Oriental Insurance Company Bajaj Allianz Others Total size: US$ 23.38 billion
  • 20. For updated information, please visit www.ibef.orgInsurance20 NOTABLE TRENDS IN THE INSURANCE SECTOR  New distribution channels like bancassurance, online distribution and NBFCs have widened the reach and reduced costs  Firms have tied up with local NGOs to target lucrative rural markets  In April 2017, IRDAI started a web portal – isnp.irda.gov.in – that will allow the insurers to sell and register policies online. This portal is open to intermediaries in insurance business as well.  India Post Payments Bank (IPPB) plans to start selling insurance products and mutual funds of other companies by early 2018, and is to be open only to "non- exclusive" tie-ups. Nearly 100 firms, domestic as well as foreign, have showed keen interest in partnering with the bank Emergence of new distribution channels Notes: NBFC - Non Banking Financial Company, NGO - Non-Governmental Organisation, EV - Embedded Value  Over the years, share of private sector in life insurance segment has grown from around 2 per cent in FY03 to 30.6 per cent in FY18.  In the non-life insurance segment, share of private sector increased to 46.6 per cent in FY18 from 14.5 per cent in FY04 Growing market share of private players  The life insurance sector has witnessed the launch of innovative products such as Unit Linked Insurance Plans (ULIPs)  Other traditional products have also been customised to meet specific needs of Indian consumers Launch of innovative products  Large insurers continue to expand, focusing on cost rationalisation and aligning business models to realise reported Embedded Value (EV), and generate value from future business rather than focus on present profits Mounting focus on EV over profitability
  • 22. For updated information, please visit www.ibef.orgInsurance22 Porter’s Five Forces Framework Analysis  Supplier being the distributor or agent have high bargaining power because they have customer database and can influence customers in making choices Bargaining Power of Suppliers  Similarity in services makes switchover a potent threat  Investment oriented customers have switched to other avenues Threat of Substitutes  Insurance industry is becoming highly competitive with 52 players operating in the industry  Companies are competing on price and also using low price and high returns strategy for customers to lure them Competitive Rivalry  Other financial companies can enter the industry  Overall threat is medium given that entry is subject to license and regulations Threat of New Entrants  Bargaining power of customers especially corporate is very high because they pay huge amount of premium Bargaining Power of Buyers Positive Impact Neutral Impact Negative Impact Source: Aranca Research
  • 24. For updated information, please visit www.ibef.orgInsurance24 STRATEGIES ADOPTED Source: Aranca Research  Players in industry are investing in Information Technology to automate various processes and cut costs without affecting service delivery. It is estimated that digitisation will reduce 15-20 per cent of total cost for life insurance and 20-30 per cent for non-life insurance  From October 2016, IRDAI has mandated having an E-insurance (electronic insurance) account to purchase insurance policies Cost optimisation  Companies are trying to differentiate themselves by providing wide range of products with unique features. For example, New India Assurance launched Farmers’ Package Insurance to covering farmer’s house, assets, cattle etc. United India launched Workmen Medicare Policy to cover hospitalisation expenses arising out of accidents during and in the course of employment  In March 2017, HDFC Life in collaboration with Haptik, has announced the launch of the country’s 1st life insurance chatbot which will help the customer as a financial guide to aid them to choose the most suitable plans befitting their needs. Differentiation  Focus on providing one kind of service help insurance companies in differentiation. For example, SBI is concentrating on individual regular premium products as against single premium and group products Focus
  • 26. For updated information, please visit www.ibef.orgInsurance26 GROWTH DRIVERS FOR INSURANCE IN INDIA… (1/2)  India’s robust economy is expected to sustain the growth in insurance premiums written.  Higher personal disposable incomes would result in higher household savings that will be channelled into different financial savings instruments like insurance and pension policies.  Per capita GDP of India is expected to reach US$ 3,274 in 2023 from US$ 2,135 in 2018. 1,482 1,486 1,610 1,639 1,749 1,983 2,135 2,334 2,539 2,762 3,007 3,274 0 500 1,000 1,500 2,000 2,500 3,000 3,500 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Visakhapatnam port traffic (million tonnes)GDP Per Capita at Current Prices* (US$) Source: International Monetary Fund, World Economic Outlook Database, April 2018 Notes: * estimates after 2013
  • 27. For updated information, please visit www.ibef.orgInsurance27 GROWTH DRIVERS FOR INSURANCE IN INDIA… (2/2) Source: EY - Insurance industry - Challenges, reforms and realignment  Increasing number of insurance providers with various sophisticated products at competitive prices.  Regulations which are conducive for growth of the industry. Competition  Increase in potential insurance customers – individuals and companies across different industries, small and medium enterprises, multinational companies.  Expansion due of insurance universe due to professionalization of companies Innovation and Efficiency  Overall growth in the financial industry; increasing working population with higher disposable income.  Increasing awareness about financial products including insurance Growth in Financial Industry  Increase in micro insurance due to increased focus of government on financial inclusion.  Increase in demand of motor insurance as a by-product of rapidly expanding auto industry.  Increase in health insurance due to focus on improvement in healthcare. Growth in specific segments
  • 28. For updated information, please visit www.ibef.orgInsurance28 FAVOURABLE POLICY MEASURES AID THE SECTOR  IRDA recently allowed life insurance companies that have completed 10 years of operations to raise capital through Initial Public Offerings (IPOs). Companies will be able to raise capital if they have embedded value of twice the paid up equity capital  SBI Life has already raised funds through its IPO. Life insurance companies allowed to go public  The government will merge three of the public sector insurance companies - The Oriental Insurance Co. Ltd, National Insurance Co. Ltd and United India Insurance Co. Ltd and list the merged entity.  National Health Protection Scheme will be launched under Ayushman Bharat to provide coverage of up to Rs 500,000 (US$ 7,723) to more than 100 million vulnerable families. Union Budget 2018-19  Insurance products are covered under the exempt, exempt, exempt (EEE) method of taxation. This translates to an effective tax benefit of approximately 30 per cent on select investments (including life insurance premiums) every financial year  In 2015, Tax deduction under Health Insurance Scheme has been increased to US$409.43 from US$245.66 and for senior citizens tax deduction has been increased to US$491.32 Tax incentives  Revival package by government will help companies get faster product clearances, tax incentives and ease in investment norms. FDI limit for insurance company has been raised from 26 per cent to 49 per cent, providing safeguard and ownership control to Indian owners Approval of increase in FDI limit and revival package
  • 29. For updated information, please visit www.ibef.orgInsurance29 RISING PRIVATE SECTOR INVESTMENT IN INSURANCE Major deals in insurance sector in 2017 Kotak Mahindra Bank  US$ 201.7 million for 26 per cent stake in Kotak Mahindra Old Mutual Life Insurance Tokio Marine Holdings  Increased its stake in IFFCO-Tokio General Insurance Company Limited from 26 per cent to 49 per cent for US$ 392.7 million Source: Towers Watson; Assorted news articles  In 2017, insurance sector in India saw 10 merger and acquisition (M&A) deals worth US$ 903 million.  In December 2017, the Insurance Regulatory and Development Authority of India (IRDAI) allowed private equity investors to become promoters in unlisted insurance companies. The move is expected to enhance PE investments in the sector.  In 2015, Insurance Bill was passed that will raise the stake of foreign investors in the insurance sector to 49 per cent, fuelling the participation of private sector investment in the insurance sector in the country  Most of the existing players are tying up with banks to expand their distribution network.  Dena Bank and Apollo Munich Health Insurance announced a corporate agency tie up in March 2017. As per the tie-up, Dena Bank would be distributing Apollo’s health insurance products.
  • 31. For updated information, please visit www.ibef.orgInsurance31 INDIA’S INSURANCE MARKET OFFERS A HOST OF OPPORTUNITIES ACROSS BUSINESS LINES Opportunities for Indian insurance market Low-income urban and pension markets Crop insurance Motor insurance markets Micro-insurance Health insurance markets
  • 32. For updated information, please visit www.ibef.orgInsurance32 NON-LIFE INSURERS: MOTOR INSURANCE MARKETS Source: IRDA, ACMA, SIAM, Aranca Research Note: E -estimates, CAGR - Compound Annual Growth Rate, ACMA - Automotive Component Manufacturers Association of India,  Strong growth in the automotive industry over the next decade will be a key driver of motor insurance. Automobiles sales in India increased at 7.01 per cent CAGR between FY13-18 to reach 24.97 million vehicles.  Proposed IRDA draft envisages a 10–80 per cent rise in premium rates for the erstwhile loss-making 3rd party motor insurance  In FY18, Motor insurance constituted 39.40 per cent of the non-life insurance market in India Breakup of non-life insurance market in India FY18 Automobile Sales in India (million units) 39.40% 25.20% 7.20% 1.90% 26.3% Motor Health Fire Marine Others 17.79 18.42 19.72 20.47 21.86 24.97 0.00 5.00 10.00 15.00 20.00 25.00 30.00 FY13 FY14 FY15 FY16 FY17 FY18 automobiles produced (in millions)
  • 33. For updated information, please visit www.ibef.orgInsurance33 NON-LIFE INSURERS: HEALTH INSURANCE MARKETS  Only 1.5–2 per cent of total healthcare expenditure in India is currently covered by insurance providers.  Only 18 per cent of people in urban areas and 14.1 per cent in rural areas are covered under any kind of health insurance scheme  Gross direct premium from health insurance reached Rs 378.97 billion (US$ 5.88 billion) in FY18 and contributed 25.2 per cent to the gross direct premiums of non-life insurance companies in India.  Absence of a government-funded health insurance makes the market attractive for private players  Introduction of health insurance portability expected to boost the orderly growth of the health insurance sector  In July 2016, IRDA issued Health Insurance Regulations, 2016. These regulations replace the Health Insurance Regulations, 2013. As per these new norms, companies will provide better data disclosure, pilot products, coverage in younger years, etc.  Private insurance coverage is estimated to grow by nearly 15per cent annually till 2020  Government-sponsored programmes expected to provide coverage to nearly 380 million people by 2020, driven by initiatives such as RSBY and ESIC  RSBY is a centrally sponsored scheme to provide health insurance to Below Poverty Line (BPL) families and eleven other defined categories of unorganised workers, namely building and other construction workers, licensed railway porters, street vendors, MGNREGA workers, etc. Note: RSBY - Rashtriya Swasthya Bima Yojana, ESIC – Employees’ State Insurance Corporation, MREGA – Mahatma Gandhi National Rural Employment Guarantee Act., NSSO
  • 34. For updated information, please visit www.ibef.orgInsurance34 STRONG POTENTIAL IN CROP INSURANCE Source: Agricultural Insurance Company of India Annual Report, Department of Agriculture and Cooperation, IRDA, Livemint, PTI  Awareness about crop insurance in India is 38.8 per cent and still crop insurance market in India is the largest in the world. Government of India released Rs 28386.91 crore (US$ 4.23 billion) in 2016-17 under various crop insurance schemes.  To provide crop insurance to farmers, Government has launched various schemes like National Agriculture Insurance Scheme (NAIS), Modified National Agriculture Insurance Scheme (MNAIS) and Weather-based Crop Insurance Scheme (WBCIS)  Around 57.1 million farmers were insured under Pradhan Mantri Fasal Bima Yojana (PMFBY) and Restructured Weather Based Crop Insurance Scheme (RWBCIS) during 2016-17  A total of 12.04 farmers benefitted through various crops insurance schemes in 2016-17. Farmers Insured Under PMFBY and RWBCIS during 2016-17 (million) 43.54 13.56 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 40.00 45.00 50.00 Loanee Non-Loanee Note: Figures are as per latest available data Farmers Benefitted Under Various Crop Insurance Schemes (million) 16.04 16.30 19.06 29.71 12.04 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 FY13 FY14 FY15 FY16 FY17
  • 36. For updated information, please visit www.ibef.orgInsurance36 SBI LIFE Source: SBI Life Annual Report, IRDA, Company website, Aranca Research Notes: CAGR - Compound Annual Growth Rate  SBI Life Insurance is a joint venture between Indian banking giant State Bank of India (74 per cent) and France headquartered BNP Paribas Assurance (26 per cent). The company’s IPO was in September 2017  The company primarily deals in life insurance and pension plans with 758 offices across India. In FY16, it issued around 1.274 million insurance policies.  Total premium earned by the company in FY18 reached Rs 251.6 billion (US$ 3.9 billion) while its profit before tax reached Rs 118.4 billion (US$ 183.8 million) Total premium collected (US$ billion) Net profit (US$ million) 1.4 1.6 2.1 2.8 2.8 1.9 1.8 2.1 2.4 3.1 3.9 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 CAGR 10.8% 8.4 39.0 58.2 80.2 118.6 114.5 122.8 136.0 131.5 142.0 183.8 0.0 20.0 40.0 60.0 80.0 100.0 120.0 140.0 160.0 180.0 200.0 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 CAGR 36.1%
  • 37. For updated information, please visit www.ibef.orgInsurance37 TATA-AIA LIFE … (1/2)  Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture between Tata Sons (74 per cent) and AIA Group Limited (26 per cent).  Overall life insurance premium increased from US$ 198.8 million in FY06 to US$ 497 million in FY 17, witnessing growth at a CAGR of 8.68 per cent over FY06-17. 4.00 9.00 9.00 10.00 11.00 13.00 13.00 10.00 9.20 12.00 10.00 0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 199 303 508 595 737 874 774 508 385 351 389 497 0 100 200 300 400 500 600 700 800 900 1000 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 Total life insurance premium (US$ million) Total sum assured (US$ billion) CAGR 8.68% CAGR 9.60% Source: Company website, IRDA, Aranca Research Notes: CAGR - Compound Annual Growth Rate,
  • 38. For updated information, please visit www.ibef.orgInsurance38 TATA-AIG LIFE …(2/2) Objective for establishing micro insurance  Fulfilment of corporate social responsibility  Increase brand recognition to boost market entry –today’s micro clients maybe tomorrow’s high-premium clients  To target untapped markets and income groups of rural India Key strategic decisions  The micro insurance business model must be separated from business model  Selling micro insurance would require new, alternative distribution mechanisms The micro insurance business model  A special microinsurance team called the Rural and Social Team is formed  Identify and partner with credible NGOs operating in the local community  NGO suggests good agents for microinsurance policies (micro-agents)  A group of micro-agents called a Community Rural Insurance Group (CRIG) is formed; it relies on direct marketing of microinsurance policies to local community members  Local operations like collecting and aggregating the premiums, training micro-agents, and helping to distribute benefits looked after by the NGO; this saves administrative costs for Tata-AIG New business unit Partnering with NGOs Forming CRIGs Local operations managed by NGOs Source: Company website, Aranca Research
  • 39. For updated information, please visit www.ibef.orgInsurance39 NEW INDIA ASSURANCE  New India Assurance, a wholly owned subsidiary of Government of India, is the largest non-life insurance company  It is the largest non-life insurer in Afro-Asia, excluding Japan.  Gross Direct Premium of the company reached US$ 2.97 billion in FY17.  The company raised Rs 9,600 crore (US$ 1.49 billion) through its IPO in November 2017.  New India Assurance has been selected as the Best General Insurance Company by IBN Lokmat Channel in association with Maharashtra Chamber of Commerce, Industry and Agriculture (MACCIA)  The company has overseas presence in 22 countries: Japan, UK, Middle East, Fiji and Australia  It has been rated as "A-" (Excellent) for six consecutive years, indicating its excellent risk-adjusted capitalisation, prospective improvement in underwriting performance and leading business profile in the direct insurance market in India  Gross Direct Premium of the company reached US$ 2.97 billion in FY17.  The company raised Rs 9,600 crore (US$ 1.49 billion) through its IPO in November 2017. Visakhapatnam port traffic (million tonnes)Gross Direct Premium (US$ billion) Source: IRDA, Company website, New India Assurance Annual Report, A.M. Best Europe Ltd, Alfred Magilton Best Company Limited 1.19 1.27 1.56 1.82 1.85 1.91 2.02 2.31 2.97 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 CAGR 12.04% Notes: CAGR - Compound Annual Growth Rate
  • 40. For updated information, please visit www.ibef.orgInsurance40 ICICI LOMBARD GIC Source: ICICI Lombard Annual Report, IRDA, Company website, Aranca Research Notes: CAGR - Compound Annual Growth Rate, * as of October 2017  ICICI Lombard GIC Ltd is a 74:26 joint venture between ICICI Bank Limited, India’s second largest bank, and Fairfax Financial Holdings Limited, a Canada-based diversified financial services company. The company launched its Initial Public Offering in September 2017.  It has a market share of 8.2 per cent in the non-life insurance sector in FY18*  Gross written premium of the company increased from Rs 82.96 billion (US$ 1.29 billion) in FY17 to Rs 126 billion (US$ 1.86 billion) in FY18 while number of policies increased 32.5 per cent year-on-year in FY18 to reach 23.5 million. 4.0 4.5 5.6 7.6 9.2 11.2 13.8 15.8 17.7 23.5 0.0 5.0 10.0 15.0 20.0 25.0 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 1.29 1.70 1.96 0.00 0.50 1.00 1.50 2.00 2.50 2016-17 2017-18 2018-19 Gross Written Premium (US$ million) Number of policies issued (million)
  • 42. For updated information, please visit www.ibef.orgInsurance42 INDUSTRY ORGANISATIONS 3rd Floor, Parisrama Bhavan, Basheer Bagh, Hyderabad–500 004 Phone: 91-040-23381100 Fax: 91-040-66823334 E-mail: irda@irda.gov.in Insurance Regulatory and Development Authority (IRDA) 5th Floor, Royal Insurance Building, 14, Jamshedji TATA Road, Churchgate, Mumbai–400020 Phone: 91-22-22817511, 22817512 Fax: 91-22-22817515 E-mail: gicouncil@gicouncil.in General Insurance Council 4th Floor, Jeevan Seva Annexe Bldg. S. V. Road, Santacruz (W), Mumbai–400054 Phone: 91-22-26103303, 26103306 E-mail: ninad.narwilkar@lifeinscouncil.org Life Insurance Council
  • 43. For updated information, please visit www.ibef.orgInsurance43 GLOSSARY  CAGR: Compound Annual Growth Rate  IRDA: Insurance Regulatory and Development Authority  IPO: Initial Public Offering  FDI: Foreign Direct Investment  LIC: Life Insurance Corporation of India  GIC: General Insurance Corporation of India  NBFC: Non-Banking Financial Company  NGO: Non-Governmental Organisation  RSBY: Rashtriya Swasthya Bima Yojana  PFRDA: Pension Fund Regulatory and Development Authority  GDP: Gross Domestic Product  ESIC: Employees State Insurance Corporation  FY: Indian Financial Year (April to March)  So, FY12 implies April 2011 to March 2012  GOI: Government of India  INR: Indian Rupee  US$ : US Dollar  Where applicable, numbers have been rounded off to the nearest whole number
  • 44. For updated information, please visit www.ibef.orgInsurance44 EXCHANGE RATES Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year) Year INR INR Equivalent of one US$ 2004–05 44.95 2005–06 44.28 2006–07 45.29 2007–08 40.24 2008–09 45.91 2009–10 47.42 2010–11 45.58 2011–12 47.95 2012–13 54.45 2013–14 60.50 2014-15 61.15 2015-16 65.46 2016-17 67.09 2017-18 64.45 Year INR Equivalent of one US$ 2005 44.11 2006 45.33 2007 41.29 2008 43.42 2009 48.35 2010 45.74 2011 46.67 2012 53.49 2013 58.63 2014 61.03 2015 64.15 2016 67.21 2017 65.12 Source: Reserve bank of India, Average for the year
  • 45. For updated information, please visit www.ibef.orgInsurance45 DISCLAIMER India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation with IBEF. All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of IBEF. This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation. Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this presentation.