Using video advertising to show the styling possibilities that can be achieved using the Philips Grooming shaver the brand user interaction and engagement were enhanced to increase brand awareness and purchase intent.

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CASE STUDY
Philips
Creative
The AdoTube unit included four videos for the user to choose from which show the styling possibilities that can
be achieved using the Philips Grooming shaver. These included ‘London style’, ‘Latino style’, ‘Scottish style’ and
‘French style’.
The AdoTube creative included custom animation of the Philips Grooming shaver which changed shaving
attachements throughout the advert.
The units included a clear call to action to visit the Philips website.
Objective
Philips Grooming want to make young men aware of the possibilities of the new Philips Grooming shaver and
convince them of why this product is better than the tool they currently use by executing a branding campaign to
increase awareness and promote purchase intent.
• Overall CTR of 3.42%
• Video completion rate of 63%
• Over 2 million delivered
impressions
• Overall engagement rate of 4.31%
Results
Results
The campaign achieved a high video completion rate of which indicates the users’ desire to learn more about the
Philips Grooming products. Users actively interacted with the ad, generating an excellent overall engagement rate.
Click to view creative
Solution
AdoTube worked with Carat to meet Philips Grooming campaign objectives. The Ad Selector format was chosen to
promote brand awareness and engage users with the advert.