HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

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HxRefactored - Judith Weader - Blue Cross Blue Shield Rhode Island

  1. 1. MEETING HEALTH INSURANCE CUSTOMERS MORE THAN HALFWAY MAY  14,  2014  
  2. 2. AGENDA v  About BCBSRI v  Health Insurance: Then & Now v  What BCBSRI is doing… 2  
  3. 3. ABOUT BCBSRI Not-­‐for-­‐profit  insurer  founded  in  1939   About  900  associates   Over  440,000  members  +        over  90,000  hosted  members   Community-­‐focused  carrier   6,100 Volunteer hours* $1 million Financial & in-kind donations* * Served/donated in 2013 3  
  4. 4. HEALTH INSURANCE: THEN 4  
  5. 5. HEALTH INSURANCE: NOW Tiered Networks $ Coinsurance 5  
  6. 6. HEALTH INSURANCE: THEN Limited   choice  of   carriers   &  plans   6  
  7. 7. More   opEons   across   the   board   HEALTH INSURANCE: NOW 7  
  8. 8. GOING RETAIL Sales  &  Service  in  one   convenient  locaEon  8  
  9. 9. GOING RETAIL Over  5,000  served  in  the   first  6  months  9  
  10. 10. PAY HOW YOU LIKE ACH debit 10  
  11. 11. PAY HOW YOU LIKE 1,600 Payments   made  online  &   via  phone   By  the  numbers,  for  the  first  3  months  –  with  no   promo6on  un6l  end  of  month  2…   1/2 Enrollments   into  auto   ACH  debit   10% Payments   made  by   phone  (IVR)   11  
  12. 12. HOW DID WE DO? 12  
  13. 13. HOW DID WE DO? Discover Explore Buy Engage We only measured here Ask   Listen   ACT   13  
  14. 14. Judy  Weader            Judith.Weader@BCBSRI.org            @judyweader  14  

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