Final Project for the Level 2 certification at Engagement Alliance

1. Gamification Project
Spiderum.com 2020

2. About Spiderum
● Spiderum is a Vietnamese,
non-for-profit forum to share
ideas and knowledge by
writing
● Users are encouraged to write
articulate long-form posts to
illustrate their opinions, share
with others, and discuss or
debate them

3. Goals of Gamification Project
● Targeting the Socializer and the Achiever player types
● Improving retention
● Improving session length
● Allowing deeper personalization
● A tangible output to encourage writers to keep sharing

4. Virtual Currency

5. Directions
● Users may use to award their favorite content and/or writers
● May be used to unlock certain advanced features & conveniences
○ Which includes custom user profile modules (explained below)

6. Benefits
● Motivating users ⇒ improves session length and retention rate
● Creating a form of reward that could easily scale up or down without
worrying about logistics & fulfillment

7. How to earn VC
Users may earn the virtual currency by:
● Producing quality content
○ Getting rewarded by readers
○ Hitting a view count milestone
○ Hitting an upvote count milestone
● Referring friends
● Unlocking badges
● Doing daily tasks

8. Custom User Profile

9. Directions
● Allows modular customization
for user profile - users may add,
edit, rearrange, remove different
user profile modules
● Promotes personalization -
users are free to express
themselves
● Allows users to give
testimonials to one another ⇒
social validation
● Advanced modules may be
unlocked by spending virtual
currency

10. A list of modules
● Freeform text (could be used as biography, personal information, business
information, etc.)
● Most viewed/upvoted/commented posts
● Featured articles
● Testimonials
● Curation Lists (of posts not by the user)
● Sidebar:
○ External Links
○ CTA Button

11. Content Requests

12. Directions
● Users looking for opinions and/or insights on a particular topic can create a
bounty for that topic that rewards its achiever with virtual currency and/or
custom-made badges
● Interested writers may apply to write about that particular topic and the
bounty creator may choose whom to reward
● Bounty creator can also request for a post from a specific writer they
personally trust

13. Goals
● Encouraging writers and readers to interact and maintain engagement
● Fake news is prevalent and people have a need to hear quality opinions &
expert insights from people they personally trust