Klatsch
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This document introduces an academic collaboration platform called Klatsch that aims to overcome limitations of Blackboard, fill a void, and apply features of Reddit, Facebook, LinkedIn, and tech forums. Klatsch would provide a platform for users with .edu email accounts to create posts asking questions or sharing information, and allow others to view and respond. It would enable users to enroll in topics and classes they are interested in and aggregate content through saved groupings. The document outlines Klatsch's features and competitive advantages over platforms like Blackboard, Canvas, Reddit, and others.
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Klatsch
- 1. This is what we’re going to talk to you about! Introduction What is our product Why it’s important Specifics on product / benefits Logistics / Considerations / Limitations Wrap it up
- 2. Klatsch Academic Community Collaborative Interaction Be Identified for Your Contributions and Expertise
- 3. Collaboration Who? ● Teacher → Teacher ● Student → Student ● Teacher → Student
- 4. Academia ● overcome limitations of Blackboard ● fill a void ● apply some of the best features of o reddit o Facebook o LinkedIn o Tech Forums
- 5. Klatsch Casual Conversation ● Ask Questions ● Share Ideas Informal Gathering ● Social ● Support
- 7. Features Academically Exclusive - .edu e-mail account required to create an account - Promotes internal moderation of material
- 8. Features (Cont.) Emphasis on fostering a social-learning community Klatsch provides a platform for users able to create posts that ask questions or or provide information and to allow others to view and respond to them. - Text posts - To ask questions or to propose an idea for discussion. - Link posts - Articles, peer-reviewed journals, topic-related material. - White-board posts - HTML5-based digital whiteboard allowing users to convey complicated ideas in a staggered and visual fashion. - Questionnaire posts - Built-in forms that allow users to post a questionnaire related to the topic they are posting in. Users browsing that topic could fill out the questionnaire and the results would be viewable by the user that created the post.
- 9. Features (Cont.) Users can enroll in topics/classes they are passionate about - Users have complete control of the type of content they see. - User’s home dashboard will aggregated all topics/classes they are enrolled in. - Users have the ability to aggregate multiple topics via saved groupings.
- 10. Features (Cont.) Topics - Can be created by any Instructor-user. Needs to be vetted by 2 additional Instructor-users to go public. - Any Instructor-user enrolled in a topic can recommend a user to become a moderator on the topic - That recommendation needs to be vetted by 2 additional Instructor-users to be accepted.
- 11. Features (Cont.) Classes - Instructor-users with Academic accounts (paid subscriptions) are able to create classes individually. - The Instructor-users are the moderators of the class though can elect additional moderators if they choose (ex: TA). - Intention is to support and enhance the classroom experience, not to serve as a replacement for paid-online educational platforms such as Blackboard.
- 12. Features (Cont.) Community Engagement Features Ability to tag topics/classes that are relevant to a post - Fosters interdisciplinary discussion of ideas
- 13. Features (Cont.) Community Engagement Features Post Endorsement - Posts have the ability to be endorsed by members that are enrolled in a topic it’s associated with. - Mousing over the Endorsement value will give the user a breakdown of user-types and endorsement values. - Posts can be filtered by user-type endorsement level (Standard-users, Premium-users, Instructor-users)
- 14. Competitors Blackboard University of Washington - Canvas ShowMe Reddit
- 15. Money Doesn’t Grow on Trees We take the best of all worlds! ● Ads ● Premium Accounts ● Academic Accounts
- 16. A Product, Revenue, what else? A Look at the field Strengths Weakness Opportunities Threats
- 17. Competitive Advantage Value Rarity Immitatability Organization
- 18. This is what we just talked about Introduction What is our product Why it’s important Specifics on product / benefits Logistics / Considerations / Limitations Wrap it up
Editor's Notes
- Blackboard - Blackboard has less user interface customization Used to be more graphic Now more link-heavy With a more user centric organization, and customization from Academic accounts, teachers can more easily use Klatsch to supplement their teaching material University of Washington - Canvas Open sourced alternative to Blackboard that has products of class, no longer tied to licensing to blackboard, more classroom management Control coding and updates While open source solutions often allow more customization, it can be daunting to people who aren’t tech savy. Covers a very small section of what Klatsch does. ShowMe ShowMe is an open online learning community where anyone can learn and teach any topic. Ability to create “ShowMe’s” that allow anyone to use a powerful digital whiteboard to teach any subject Free, no limit to the amount of ShowMe’s one can create This is limited to uploading videos and has less ability to evoke discussion, as well as tie into an academic environment. Reddit We pulled a lot of ideas from Reddit, including much of the user interface. However, the subgrouping or subredditing of topics isn’t how modern social media works. Society is gravitating towards any topic being related to any other, and Klatsch provides that link while encouraging the more academic environment found in blackboard
- You may say “But money doesn’t grow on trees, how are you going to pay for this?” Well, we take the best of all worlds. Nearly everybody uses ads to power social website, this is the nature of the beast, because hey, it works. And if you don’t like it, you can always elect for a Premium Account, giving you additional capabilities, like making your own topic like “Cat Memes”. And finally Academic Accounts will be funded by universities to allow instructors to back topics to supplement their classrooms as well as open up conversation with other instructors.
- Strength - Collects technology from several different SNS and collects them in a new avenue. Weakness - Don’t have the capital to develop the idea. Opportunity - Being the first to market with a SNS like idea often creates enough of a barrier that other companies aren’t able to compete. Threat - Due to rapidly changing environment, either being too early or too late to the market is detrimental. Political - Non-support by teacher unions Hesitation/Ownership of teaching material (as far as sharing with other teachers/schools) Socio-cultural - Hesitation/Ownership of teaching material Less able to to support in poorer school districts without computers Technological - Already existing technology Economical - Difficulty to make money using Ads, Premium Accounts/ Academic Accounts Legal - Teacher-unions
- Competitive Advantage Value - Students struggle with school, but enjoy SNS. This combines them into a new format. People will value this product. Rarity - While there are a few products similar to this on the market, none of them provide all of the benefits that we do. Immitatability - This is 100% Immitatability. We would only maintain a competitive advantage through being a first responder. This is increasingly prevalent with SNS. Organization - The technology is readily available to create this, just need the resources to take it off of the ground.