13. Solution:
Fall back on your editorial calendar, where you keep a backlog of topics to write
about. You can also reach out to people in other parts of your company and ask
them to share some FAQs.
15. Solution:
Your topic isnāt speciļ¬c enough. Reļ¬ne your working title to say what you really
mean. It doesnāt have to sound good; you can ļ¬nesse it later. Just ensure itās clear,
speciļ¬c, and tells you exactly what the content is about.
17. Solution:
Use the laptop trick. Unplug your laptop and go into a quiet room, free of distractions.
Your challenge is to ļ¬nish your writing assignment before your battery runs out.
Maybe a little competition with yourself can kick things up a notch.
19. Solution:
Write like you speak. Content should be free of jargon and business babble, anyway. If
you write like you speak, it will be an easier writing and reading experience.
Do not, however, write like you think. Our brains are a mess. We ļ¬lter ourselves for a
reason.
21. Solution:
Thereās nothing more intimidating than a blank screen. Skip the intro, and dive into
the actual content ā or at least an outline. Then ļ¬ll in the introduction later. And
remember the formula for a good introduction: Identify the problem, build pain
around it, and explain how the content will address it.
23. Solution:
Crowdsource it. Leverage other peopleās knowledge and expertise to inform your
content. A diļ¬erent perspective can open up, as Aladdin taught us, a whole new
world.
25. Solution:
Sign out of social media, instant message clients, and email. While internet access is
important for research and the occasional break, the real-time nature of the other
tools make distraction too tempting a mistress.
27. Solution:
No one comes barging into your meetings uninvited, right? Block oļ¬ writing time like
you block oļ¬ meetings. If you treat content creation as important as closed-door
meetings, others will begin to respect your boundaries. If possible, try to ļ¬nd
someplace to work with a little less foot-traļ¬c, too.
29. Solution:
If a project is big and intimidating, break it into smaller, more manageable chunks.
Figure out how much time each portion will take, and in what order they must be
completed. Try to complete a few of the smaller chunks right away to get your rhythm
going, and feel the satisfaction of crossing items oļ¬ your list.
31. Solution:
There are readers of all skill levels. Share your knowledge with others who are just starting
out. If you want to target a higher level audience, interview and quote subject matter experts.
Be humble and honest about what you do know, and what you donāt. Remember, youāre
good enough, youāre smart enough, and doggone it, people like you!
32. Learn more in our latest ebook,
How HubSpot Does Inbound:
Creating a Content Culture.
http://bitly.com/HowHSDoesContent