Inspiring quotes from marketing leaders at 6 of the world's best global marketing events. More from: - INBOUND -Moz -SearchLove -SydStart -BrightonSEO -Learn Inbound Ready to see the full videos, here's how: http://hubs.ly/H01qfxF0

1. NOTEWORTHY QUOTES
FROM 6 OF THE BEST
GLOBAL MARKETING
EVENTS [2015 EDITION]18

3. “The game is getting harder…Everyone is
trying to keep people on their site so they
link out less often. It’s also harder to get
free links, because why would an agency or
publication give you space on an article,
when someone else is willing to pay for it?”

4. "No story exists unless
somebody wants to listen"

5. "Do you want to know the tactic
that’s going to trump all tactics and
what I guarantee you will be the
differentiator between those that
win and those that lose categorically
between now and the next two
years? Speed.”

7. “Distraction is the enemy of
conversion”

8. “If they’re about to buy, get
out of their way and don’t
interrupt their momentum
with negative language.”

9. “What we say and what other
people hear are often entirely
different…reverse the order of
your headline and subhead to
uncover extra clarity.”

11. “Most successful content
comes down to three things:
the story, the data [and] the
production”

12. “[Content marketing] is not
that straightforward for most
of us. That’s the truth.”

13. “If you can’t do [existing
content] better, it’s a restraint.
If you can do it better, it’s an
opportunity.”

15. “You have to pick the target audience.
You have to talk to the people that
care about you…and this is the most
important thing in the internet world,
in a world that’s so connected.”

16. “People don't really hate ads.
People hate irrelevant and
annoying messages.”

17. “The biggest mistake is
thinking that spending
money can get attention.”

19. “If people aren't searching
for your content with your
brand name, your content
ain't that epic.”

20. “When they land on your content, I
don't care where it ranks. The
questions is, when they leave that
piece of content are they like.: ‘you
know what, I'm better at what I do
because I found your content’.”

21. “When you produce
content people actually
want, it gets copied.”

23. “Optimise for what would
happen if you DID rank”

24. “Align yourself with Google's
mission. Trying to do anything
else is ultimately foolish with
search visibility.”

25. “More and more people are going
to end up having to build apps,
because they’re going to be the
only way into having visibility in
certain kinds of searches..”