Learn how to avoid these errors: http://www.hubspot.com/marketing-automation-commandments/

1. 10 Things I Hate About
Marketing AUTOMATION
Image credit: nrossi1281

2. 1
It doesn’t
serve the
recipient.
Image credit: Guudmorning!

3. 2
It
worships
email.
Image credit: Doey_

4. 3 It’s not
value-
driven.

5. 4 It’s narrow-
minded.
Image credit: Dushan and Miae

6. 5 It ignores
existing
customers.
Image credit: jakepjohnson

7. 6 It’s not
mobile-
friendly. Image credit: indi.ca

8. BLOG
SOCIAL EMAIL
MEDIA
PAID
REFERRALS Other
Campaigns
7 It’s not
multi-
channel.

9. I miss Jelly.
8 It’s not
enough on
its own.

10. 9 It can look
really bad.

11. 10 It’s too
sales-
driven.

12. LEARN THE 10
COMMANDMENTS OF
MARKETING
AUTOMATION:
WWW.HUBSPOT.COM/MARKETING-
AUTOMATION-COMMANDMENTS