Learn how to create on online video strategy that'll make you look like Captain of the All-Star team.

1. Webinar Hosted by:
Peter Matejcek

2. Agenda
•
What the Process looks like
•
Real costs to budget for
•
How to choose the right vendor
•
Effective video styles and content strategies
•
Maximizing the lifetime of the videos

3. Video Strategy Process
• Step 1 - Scope and Design
• Step 2 – Production and Post
• Step 3 – Launch and Optimize

4. # 1 - Scope and Design
•
Setting of goals for video – purpose, uses
•
What type of video? Short form (>8 mins), long form
(8+mins), entertaining, interactive/multi-clip?
•
Deciding style, location, creating timeline
•
Scripting – establish your audience and speak to them in
language natural to that relationship
•
Talent - establish your audience and choose someone
who will resonate with that persona

5. Scripting Tips
•
Authentic, natural speak, re-create your real-life
conversations
•
Give Value, get to the point, boil down the message
•
Translate a 3 Min conversation off-line into 1 Min online
•
140 – 190 words can be spoken per minute. Copy and
paste any script into Word and do a word count.
•
Make sure the script has a Call to Action!

6. # 2 - Production and Post
• Lights, camera, action!
• Going off script – sometimes good stuff percolates on
set. Don’t be afraid to mix it up
• Hit all the marks – make sure there is adequate audio,
lighting to match the message and delivery
• Gear and the people involved – who do you need on set,
more importantly who do you NOT need

7. Post-Production
•
Compile all your assets (still pics, logos,) and
mockup the design
•
Don’t be scared to show people your edits
•
View it through your audience’s eyes
•
iMovie works for do-it yourself

8. #3 – Launch and Optimize
•
Make an image with a big video play button
so people know that it is a video not a
picture.
•
Placement – don’t bury it! Put it on your
home page and give it solid real estate
•
Promotion – get the word out! Social media
updates, email a link to webpage with
video, drive traffic to the video
•
Time the launch of video with other
marketing initiatives. Give it more bang and
get more eyeballs.

9. Video and Social Media
•
“In-Bound Marketing” – drive traffic and eyeballs back to
your website where people are more likely to contact you
•
Use video as pure blog content (no text) OR insert video to
supplement a text based blog
•
Add video to your Facebook updates
•
Tweet out links to your video/video blog
•
People love to watch good videos! Don’t be shy about
sharing your digital assets.

10. Analytics - Dashboard
Engagement &
Conversion

11. Analytics - Flow popularity
Viewers path
& Content
consumed

12. Costs to Budget For
• $800 - $100,000+
•Set
a % of marketing budget for video
•
Quality and style of video
•
What dictates costs?
 Length of shoot
 Location
 Props
 Gear
 Editing requirements

13. How to Choose the Right Vendor
•
Define your vision – goals and corporate personality
•
Do research – Find specific genres that would be a good fit:
corporate video, training, product/service, testimonial,
branding
•
Request a quote – Get multiple quotes from companies with
different video styles

14. How to Choose the Right Vendor
•
Define a budget – is there an existing video budget?
•
Make your selection!

15. How to Choose the Right Vendor

16. Video Styles & Content Strategy
Hosted Explainer Video
Animated Video
Motion Graphic Video
Interactive Video

17. Hosted Explainer Video
•
Real, live person talking to the camera
•
Speaking about/demonstrating your organization’s message
•
Authentic, passionate, engaging and influential host

18. Animated Video
•
Cartoon or Whiteboard animation
•
Characters resonate with viewers – funny and truthful
•
Useful for increasing brand awareness

19. Motion Graphic Video
•
Uses a number of graphic combinations - Versatile production
•
Tells the story of a product/service in an explanatory video
•
Can be used in B2B or B2C promotion

20. Interactive Video
•
The next evolution in online video
•
“Choose your own adventure” style navigation
•
Highly engaging viewer experience

21. Maximizing the Video’s Lifetime
•
Avoid time stamping
•
Write script as generalized as possible
•
Make video adaptable – able to replace content without
replacing whole Time your video around brand launches
•
Utilize interactive video technology – create smaller
video clips

22. About HuStream Video Agency
HuStream produces videos that increases viewer
engagement and differentiates you from the competition.
We help you create truly engaging and successful online
video strategies.
We are Video with Benefits.

23. Thank you!

24. Ready to get started?
Let’s go…
www.hustream.com
peter@hustream.com
1-877-717-5807