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Lifecycles
@howardgray
Playing games, defining success and
growing old together.
Careers
Companies
Products/Services
Company Lifecycles
Career Lifecycles
Exercise 1: Lifecycles
Where are your current
offerings in the lifecycle?
(consider trends)
3 mins, solo
What about your team?
Your company?
You?
We are goal and growth orientated
animals
Change can be a challenge
Foundations
Which game?
Which game?
Which way to go?
Sell to an
industry
player
Grow
and IPO
Lifestyle
Business
Grow &
Hold
Exercise 2: Views
Who are you, who do you want to be?
How long is your view?
Which way do you want to go?
5 mins, solo
Increase
market share
Strengthen
financial
resources
Develop
physical
resources
Typical Growth Goals
Increase
productivity
Innovate to stay
ahead
Exercise 3: Growth
What’s an important growth goal for you?
When?
3 mins, solo
Success
How do we measure success?
Intrinsic
Extrinsic
Move into a 10,000 sq ft
office
10k Instagram followers
Get featured in Forbes magazine
Our client tells us how proud
they are of the work we did
together
Being able to sleep for 9
hours on a Saturday
Give the biggest shit I possibly can
while simultaneously not actually
giving the slightest shit
Exercise 4: Measure It
How do you measure success?
How do you grade yourself? Your company?
What else could you measure?
8 mins, in pairs
Considering everything we’ve
looked at so far...
“When we speak 3 years from now -
what would have happened?”
What’s happened to you, what’s happened outside?
(consider 2nd & 3rd order effects of trends)
In pairs, 5 mins each
Reflection
Reflection
Which parts of this feel hazy?
Do you know what you don’t know?
Which version of you are you thinking about?
3 mins, solo
Summary
Who you want to be
Where you are now, and where you want to go
Which way to get there
The length of the the game and the road
What success feels like
</lifecycles>
@howardgray

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Lifecycles: products, companies, and careers