Every marketing activities will fall under 2 main categories: outbound marketing or inbound marketing. Here are some different points between the two types to help you understand better and select the best one for your business.

1. Inbound
vs.
Outbound Marketing

2. Marketing Activities
2 main categories:
 Outbound marketing
 Inbound marketing

3. Outbound Marketing
Refers to all traditional
marketing activities: radio,
TV, newspapers, magazines,
direct mails, billboards, etc.

4. Outbound Marketing
All marketing messages will
be pushed out through
various channels

5. Outbound Marketing
 One-way communication
 High costs
 Provide little added value
 Little education or entertainment

6. Inbound Marketing
Focuses on getting found by
the customer & earning
attention through interesting
content

7. Inbound Marketing
Promote the business at
different stages of the
purchase funnel through
content marketing, and
utilise SEO and social
media marketing

8. Inbound Marketing
Easier for the business to be
found by the prospect
 possible higher conversion
rates

9. Inbound Marketing
Potential customers are
actively searching for your
business
 marketing messages the
business wants to send out
will be more effective

10. Inbound Marketing
 Interactive & two-way
communication
 Costs less than traditional
marketing
 Possible higher ROI &
revenue

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