Hootan Melamed is an entrepreneur and inventor from Los Angeles, California who is driven to create useful products that benefit society. He graduated with a degree in pharmacy and worked with his mother in her pharmacy business before starting his own ventures. Melamed realized he preferred working independently to avoid office politics. Some of his successful inventions include diaper rash cream, hairbands to treat lice, and a product called Terocin through his company Alexso. He finds joy in designing products that can help people and affect positive change.