1. So far, you have learned about me from
my supervisors and myself,
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!
!
!

2. So far, you have learned about me from
my supervisors and myself,
!
!
!
!
I like to share with you the perspectives from the
others who I worked with everyday.

3. Impact
Take challenges to drive changes.
“In China’s food and health industry, the Tony's Farm brand was
associated with Charles’ reputation: authentic and inspiring. His
sincere passion to drive change in the food industry was the key
reason why we chose to partner with Tony’s Farm over the many
other food brands.”
!
Margie Chiang
Director, Marketing & Business Development at World Health Store
Northwestern Kellogg MBA 2002
Worked with Charles for eight months at Tony’s Farm
He
was
6’9’’!

4. Innovation
Recognized by global industry awards.
“I was truly impressed by Charles’ ability to identify key consumer insight
and translate that into a highly creative yet actionable communication tactic.
For instance, Charles developed a ‘Growing Up Toolkit’ based on the key
insight that moms love to talk about their babies’ growing up moments (e.g.
first step). The creative idea acted as a catalyst for moms to spread word of
mouth online and offline about our brand. This award winning campaign was
highly successful in recruiting new users for Huggies Diaper Pants in China.”
Christine Ching
Former Associate Marketing Director, Huggies China
Food Category Director, Starbucks China (current)
Stanford GSB MBA 2007
Worked with Charles for six months at Advocacy

5. China
Connect China business to the world.
“I worked closely with Charles while I was consulting for Tony's Farm
during the HBS FIELD project. Charles provided our team invaluable
insight and guidance into Chinese culture and idiosyncrasies, most
notably in government relations. His local expertise coupled with a
sophisticated understanding of global markets was what impressed
me most.”
!
Cass Gilmore
Principle at ABS Capital Partners
Harvard Business School MBA 2013
Worked with Charles for two months at Tony’s Farm

6. Collaboration
Build a culture that last.
!
“I have always been struck by Charles’ humility and his passion to
help his team develop, both personally and professionally. He helps
his team address their weaknesses, and build strong critical
thinking abilities. Furthermore, he is a great champion of team
culture, creating team-building activities which help to make the
working environment at Advocacy what it is; professional, fun and
innovative. I think the impact that Charles has had on Advocacy will
remain, even long after he has moved onto his next venture.”
!
Laura Ashwell
Creative Director at Advocacy
Worked with Charles for two years
!

7. Entrepreneurship
Fuel MIT’s entrepreneurial energy.
“Sloan is a great place for people with entrepreneurial energy
and creative ideas. As someone who shares Charles' interest in
innovation in the food space, especially in China - where the
potential impact is huge - I'm excited that Charles is applying to
join us here next year to push his ideas forward.”
!
Maria Troein
MBA Candidate 2015, MIT Sloan School of Business
Met Charles during his school visit in November 2013

8. Thank you.
Contact information for all participants in this presentation are available upon request.