This is a short questionnaire devised by myself and my partner to give to our class. The data we obtain will give us information about our audience and what they expect to see from our Indie music video.

1. A2 MEDIA SURVEY – INDIE MUSIC VIDEO AUDIENCE RESEARCH
1. WHAT IS YOUR GENDER?
 MALE FEMALE OTHER (PLEASE SPECIFY)
2. WHAT IS YOUR AGE?
10-13
14-16
17-20
21-24
25+
3. WHAT MUSIC GENRES DO YOU LISTEN TO? (TICK ALL THAT APPLY)
ROCK
ALTERNATIVE
POP
HIP-HOP
R&B
JAZZ/BLUES
FOLK/COUNTRY
DANCE
CLASSICAL
OTHER (PLEASE SPECIFY)
4. DO YOU ENJOY INDIE/ALTERNATIVE MUSIC?
YES NO UNSURE
5. WHICH INDIE/ALTERNATIVE ARTISTS HAVE YOU HEARD OF? (TICK ALL THE APPLY)
ALT-J
KING KRULE
FUN.
THE KILLERS
THE LUMINEERS
ST.VINCENT
ARCTIC MONKEYS
VAMPIRE
WEEKEND
ARCADE FIRE
COLDPLAY
THE BLACK KEYS
OASIS
MUMFORD &
SONS
NEUTRAL MILK
HOTEL
OTHER (PLEASE
SPECIFY)
6. WHAT DO YOU EXPECT TO HEAR ON AN INDIE/ALTERNATIVE TRACK?

2. 7. WHAT DO YOU EXPECT TO SEE IN AN INDIE/ALTERNATIVE VIDEO? (TICK ALL THAT APPLY)
PERFORMANCE (I.E LIP SYNCING BY THE
ARTIST, SHOTS OF THEM PLAYING
INSTRUMENTS ETC.)
NARRATIVE (I.E A VIDEO WHICH HAS A
STORYLINE WITH CHARACTERS)
SURREALIST (I.E A VIDEO WHICH
INCLUDES DREAM-LIKE/UNREALISTIC
ELEMENTS)
 ANIMATION (I.E A VIDEO WHICH
INCLUDES MOVING IMAGES OF COMPUTER
DESIGN)
INTERPRETIVE (A VIDEO WHICH HAS AN
OPEN NARRATIVE TO ALLOW YOU TO
DECIDE ITS MEANING)
PARODY (A SARCASTIC TAKE ON AN
EXISTING MUSIC VIDEO/ART FORM)
8. WHICH OF THESE THEMES DO YOU FIND MOST APPEALING IN A MUSIC VIDEO AND WHY? (TICK ALL
THAT APPLY)
LOVE/ROMANCE
BREAK-UP
PARTIES
’LIVE’ GIG/PERFORMANCE
REBELLION
9. WHAT IS YOUR CURRENT FAVOURITE MUSIC VIDEO (OF ANY MUSIC GENRE) AND WHAT DO YOU LIKE
MOST ABOUT IT?
Thank youfor taking the time and effort to complete our survey
MANY THANKS,Kelsey and Holly