It is a study of comparison between the car we are going to launch with its direct competitors. First marketing strategy is discussed using STP analysis, 4Ps and the comparison are done with its competitors using Primary and Secondary factors.

1. A Project
on
Comparative Study between
competitors in the existing
market

2. Proposed Model
Name: Cryo
Car Specs and features:
1. Engine Power-103 bhp
2. Cost- 14 Lakh
3. Capacity- 5 people
4. Mileage- 21 kmpl
5. Safety- 3 star
6. Emission- 130 g/km
7. Aesthetics- Customizable
8. Transmission Type- Automatic and Manual
9. Boot space- 450 Litre
10. Wheels- Tubeless and Radial ( optional)
11. Ground Clearance-200 mm

3. Marketing Strategy
Segmentation: Entry Level SUV
Targeting:Middle and Middle Upper Class
Positioning: High power and safety with low
cost
S
T
P
STP

4. Marketing Strategy
Product
Cyro (SUV) Diesel
103 bhp
Price
14 Lakhs
Place
Through
Company
Showrooms
Promotion
Advertising
Public Relations
4Ps

5. Products under comparison
Renault Duster RZX 110 PS AMT
(Top model/ Diesel variant)
Maruti Vitara Brezza Zdi Dual tone (Top diesel variant)

6. Comparison
Features Car Name ---> Reanult Duster Maruti Brezza Cryo
Primary
Weightage Multiplying
factor Rating Total Score Rating Total Score Rating Total Score
Power 0.291666667 17.5 5 87.5 3 52.5 4 70
Cost 0.208333333 12.5 4 50 3 37.5 4 50
Capacity 0.166666667 10 4 40 4 40 4 40
Mileage 0.166666667 10 3 30 5 50 4 40
Safety 0.125 7.5 0 0 4 30 3 22.5
Emission 0.041666667 2.5 1 2.5 5 12.5 4 10
Total 60 17 210 24 222.5 23 232.5
Secondary
Asthetics 0.333333333 13.33333333 4 53.33333333 3 40 4 53.33333333
Transmission
Type 0.266666667 10.66666667 4 42.66666667 5 53.33333333 5 53.33333333
Bootspace 0.2 8 5 40 3 24 5 40
Wheels 0.133333333 5.333333333 3 16 5 26.66666667 5 26.66666667
Ground
Clearance 0.066666667 2.666666667 5 13.33333333 3 8 4 10.66666667
Total 40 21 165.3333333 19 152 23 184
Total 375.33 374.5 416.5

7. Thankyou