1. WHO:
STUDENT (17 YEARS-OLD) BETWEEN COLLEGE AND UNIVERSITY
WICKED BUSINESS PROBLEM:
« GO TO SCHOOL, GET YOUR DEGREE, GET A JOB. »
DOES THIS TRADITIONAL PATH FROM EDUCATION TO EMPLOYMENT MAKE SENSE TODAY?
INTERVIEW:
ONE HOUR PROBING ON DECISION PROCESS ON WHICH UNIVERSITY FOR WHICH JOB
SPECIFICITIES:
INSIGHTS CORRESPONDS TO FRENCH EDUCATION SYSTEM

2. Complexity Post Baccalaureat
is a maze
On my own
Unpractical
Useless teachers
While in college, I choose
the business discipline by default
My family
influenced
me gently
Lack of
tangible
information
I understand
what I am, but I
did not get
further help
on what to do
with this
knowledge
The system
is badly
designed
Internet
gives access
to lot of
informatio
n but doe
not
provide the
answer
I wasted
lot of time
I used a lot
internet
I wish I could
have talked to
more
professionals
I learned
about
myself
I met with a
famous
architect who
told me you can
do lot of things
but study are
not that
important
High
frustration
Lost
Curious
Depressed
Disappointed
Entrepreneur
Willing to
understand
Pro-
active

3. NEED (needs are verbs):
INSIGHT:
NEEDS A WAY TO
BECAUSE
PROBLEM STATEMENT (describe unique empathetic language):
During
the
last
2
years
I
spent
my
3me
to
understand
the
French
post-­‐Baccalaureat
educa3on
system,
understanding
myself
while
figuring
out
which
type
of
job
I
would
be
interested
in
and
I
would
perform
best
Prac3cal
informa3on
and
follow
up
process
which
help
them
building
the
right
pathway
to
get
the
job
of
their
dream
while
experiencing
the
professional
environment
they
might
enter
into
Students
feel
on
their
own,
in
a
maze,
with
no
clue
which
university
to
register
for
for
a
job
they
might
have
unclear
idea
what
it
is
about.