More than Just Lines on a Map: Best Practices for U.S Bike Routes
Use video to growthack your startup
1. Use Video To Growthack Your Startup
http://joinheroteam.com/use-video-to-growthhack-your-startup/
2. Make a video about a problem that people are wrestling with and will
look to solve by going online and learning about possible solutions.
People don’t care about your startup,
but they care about the problem you’re solving
3. There are a number of strategies to make a video everyone
has to see but the three that work best are using parody or
slapstick humor, using some sort of skit or making something
extremely surprising that people would have never expected.
Make it a must see!
4. Inject your ideas into a trending hashtag, a very popular status
update or a breaking news story. You need to be very quick as the
popularity of a news story may taper off in a matter of days or
ever hours. You won’t have much time to develop a script or
produce the video, but if you’re quick on your feet you can get
some serious traction.
Hijack something that’s really
hot right now
5. Getting viewers to watch your video is half the battle. It surely is
hard work and requires a lot of strategy, planning and effort but
it’s only a piece of what has to be done for your startup video to
be effective. Once the viewer is looking at your content you need
him or her to take specific action.
Tell your viewers to take specific action in
exchange for something free, extra or a reward
6. Sometimes producing your own video content just won’t work.
You might not have the adequate resources to do so or you
whole team may be focused on shipping product at that very
moment. However, you can still harness the power of popular
video producers on Facebook, Instagram, Snapchat, Facebook
and others and engage them in getting your message out to
others. Make a list of the most popular ones and ask them if
they’d like to work with you on developing a quick review video
of your product or just giving you a shout out.
Reach out to YouTube
and other video stars
7. The boxes of text or graphics that go on a YouTube video are
called annotations and they can help your video spread by linking
it to other content on-line. A good annotations strategy will allow
viewers to discover your content organically and will drive a lot of
traffic and goodwill to you content because they are discovering it
themselves (as opposed to being shown promoted content).
If you use YouTube for distribution use annotations
(and you should because YT is the second largest search
engine in the world)
8. Another way of growth-hacking is to use video in your email
campaigns. According to eMarketer half of all marketers who used
video with email saw increased CTRs, more time spent reading emails
and increased sharing and forwarding.
Make your email marketing better with video
9. Hero Team
Hero Team helps startups to raise money, hire and get media attention.
Videos that tell the right stories and yield amazing ROI.
http://joinheroteam.com
hello@joinheroteam.com