keyword research

1. Keyword Research
SEO Starts Today, Before you start
building your website.

2. What is a Keyword?
• A keyword, in the context of search engine
optimization (SEO), is a word or phrase that
describes the content of a Web page.
• Keywords form part of a Web page’s content
and metadata and help search engines match
a page to with an appropriate search query.

3. What are keywords?
In simple term keywords are Words and phrases
typed into search engines to help users find
information they are looking for.

4. Why Keywords are Important
• Used by search engine algorithms to
determine the relevance of webpage
• Keywords help to rank website and content
within a search engine and can increase
organic traffic.
• Allows you page to compete for popular
searches and content in high demand.

5. How keywords are used
• A need is identified (Article, post product
page)
• A Relevant Keyword is found
• Content Created using the chosen keyword

6. Where Keywords are used
• Blog posts, articles & Images
• Ecommerce product descriptions
• Niche website targeting a specific topic
• Review websites focused on a range of similar
products

7. Keywords & Search Engines
• Search Engine "scan" documents to discover
keywords
• Look for patterns, connected phrases and
similar words
• Determines what the content is about
• Analyses relevancy in comparison to other
URLs
• Index Pages with details of the page topic and
content.

8. Benefits of Using Keywords
• Improved SEO performance = Higher Rankings
• More relevant information for page making
searches
• Opportunity to find your ideal audience and
build subscribers.

9. Types of Keywords
Generic Keywords
• Running Shoes
Broad Match Keywords
• Nike running shoes
Long Tail Keywords
• Size 10 Nike Running Shoe for Men

10. Types of Keywords
Generic : Higher search volume, costly, High competition
Broad Match : Moderate search volume, costly, High
competition
Long Tail: Low search volume, less cost, Medium / Low
competition

11. Knowing Your Keywords
• Brainstorming
• Keyword Analysis Tools
• Planning Keywords Strategies
• Where to use keywords

12. How To Finds Keywords
• Write Down obvious Keywords related
• Look at competitor website
• Ask Colleague
• Spelling Mistakes
• Synonyms
• Split/Merged Words
• Hyphenated Words
• Singular / Plural
• Geo Terms
• Your Company Name
• Competing Terms

13. Keyword Research - Step
Step 1 - Identify Seed Keywords
• Seed keywords are generic words associated with
the topic
Action!
Excel / Notepad or pen and paper
List as many seed keywords as you can think of
Don't over thing the process, spend 5 minutes max

14. EG: - Cricket Batting Gloves
Project Outline :
- Create a website about Cricket Gloves
- Overall aim is to sell Cricket Gloves Online
Our Goal :
- Create content for website that attracts
people who may be interested in buying a
Cricket Gloves Online

15. Keywords Samples List
• Batting Gloves
• Cricket Gloves Batting Boys
• Cricket Batting Gloves
• left handed cricket batting gloves
• Bas Cricket gloves
• MRF batting Gloves
• children's cricket batting gloves
• ss cricket batting gloves

16. Understanding Website Metrics
• MOZ – Domain Authority (DA)
• MOZ – Page Authority (PA)
• Majestic – Trust Flow (TF)
• Majestic – Citation Flow (CF)
• Google – Page Rank (PR)

17. SEO Chrome Extensions
Must have Chrome Extensions
1. SEO Quake
2. MOZ Bar
3. Keywords Everywhere
4. Alexa ToolBar

18. Keyword Analysis Tools
• Free Tools
– Google Adword Keyword Planner
– Bing Keyword Planner
– UberSuggest
– Keyword.io
– Keywordtool.io
– LSI Graphs
– Google Suggest / Auto Complete
– Google Related Search / LSI (Latent Semantic Indexing)

19. Free Tools Links
• https://adwords.google.com/home/tools/key
word-planner/
• https://ubersuggest.io/
• https://www.keyword.io/
• http://keywordtool.io/
• https://advertise.bingads.microsoft.com/en-
us/solutions/tools/keyword-planner
• http://lsigraph.com/

20. Paid Tools
• aHrefs - https://ahrefs.com/
• SEMRush - https://www.semrush.com/
• LongTail Pro - https://longtailpro.com/
• Majestic - https://majestic.com/
• KWFinder - https://kwfinder.com/